AdLib

AdLib operates as an adtech infrastructure and workflow layer on top of the programmatic ecosystem. Rather than functioning solely as a standalone DSP, it aggregates access to multiple DSPs and inventory sources, then sells customers a unified interface, reporting layer, billing workflows, API access, and optional managed execution. This creates value by reducing operational fragmentation for agencies and advertisers, speeding campaign launch, and enabling partners to offer programmatic buying under their own brand via white-label deployment.

AdLib Media Group is a private adtech company, legally AdMyFriends, Inc., that provides software and managed services for programmatic media buying. Its core product is a DSP-agnostic buying and orchestration platform that lets agencies, traders, and in-house marketing teams plan, activate, optimise, and report on campaigns across multiple third-party DSPs and channels from a single interface. The company also offers APIs, white-label DSP infrastructure, reporting dashboards, billing tools, and a managed service layer.

The business appears to monetise through a mix of software access, fees or margin tied to media spend, white-label platform licensing, and service fees for campaign execution. Its customer base is business-only: digital agencies, resellers, retail media operators, technical partners, and advertiser teams that want either self-serve control or outsourced programmatic operations without managing many separate DSP relationships.