AdLib
Programmatic buying software and services across multiple DSPs.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- AdMyFriends, Inc.
- Entity type
- COMPANY
- Founded
- 2014
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- getadlib.com
What AdLib does
AdLib operates as an adtech infrastructure and workflow layer on top of the programmatic ecosystem. Rather than functioning solely as a standalone DSP, it aggregates access to multiple DSPs and inventory sources, then sells customers a unified interface, reporting layer, billing workflows, API access, and optional managed execution. This creates value by reducing operational fragmentation for agencies and advertisers, speeding campaign launch, and enabling partners to offer programmatic buying under their own brand via white-label deployment.
Category differentiation
This company is not a consumer media app or a single-inventory publisher. It is a B2B programmatic workflow and buying platform with managed service and white-label capabilities layered across multiple DSPs.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AdLib Media Group is a private adtech company, legally AdMyFriends, Inc., that provides software and managed services for programmatic media buying. Its core product is a DSP-agnostic buying and orchestration platform that lets agencies, traders, and in-house marketing teams plan, activate, optimise, and report on campaigns across multiple third-party DSPs and channels from a single interface. The company also offers APIs, white-label DSP infrastructure, reporting dashboards, billing tools, and a managed service layer. The business monetises through a mix of software access, fees or margin tied to media spend, white-label platform licensing, and service fees for campaign execution. Its customer base is business-only: digital agencies, resellers, retail media operators, technical partners, and advertiser teams that want either self-serve control or outsourced programmatic operations without managing many separate DSP relationships.
Business model & monetisation
AdLib’s revenue model combines software access with spend-linked commercial mechanics. The primary engine is likely platform usage tied to programmatic buying activity, with either SaaS-style platform fees, a percentage of managed media spend, or margin embedded in campaign execution. Secondary monetisation comes from managed service fees, white-label licensing for branded DSP deployments, and paid access to operational modules such as reporting, APIs, and billing automation. Its positioning around no minimums and no long-term contracts suggests a low-friction commercial model designed to attract smaller agencies and performance-focused advertisers.
- Platform access for cross-DSP buying and workflow management
- SaaS / software subscription
- Spend-linked media buying economics
- Percentage take-rate on media activity
- Managed service campaign execution
- Service fee / retainer
- White-label DSP deployments
- Licensing or partner platform fee
- APIs, reporting, and billing workflow modules
- Software add-on or bundled platform fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about AdLib
What is AdLib Media Group?
It is a B2B adtech company that provides a DSP-agnostic platform and services for planning, buying, optimising, reporting, and billing programmatic campaigns across multiple media channels.
Who uses AdLib Media Group?
Its users are agencies, programmatic traders, in-house marketing teams, resellers, media planners, ad operations teams, and technical partners that manage digital advertising.
How does AdLib Media Group make money?
It appears to make money through platform fees, spend-linked programmatic buying economics, managed service fees, and white-label licensing for partners.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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