AdLib

The company operates a B2B programmatic advertising technology model centred on a DSP-agnostic buying platform. It connects to multiple third-party DSPs and SSPs and exposes them through a unified interface, allowing agencies and marketers to run cross-channel campaigns and consolidate reporting. Value is created by simplifying access to multiple buying platforms, offering AI-based creative generation, and providing APIs and tools for automated workflows, invoicing and client billing. Additional value is created for partners through a white-label programme that lets them launch branded programmatic offerings on top of the core infrastructure.

Revenue is generated from clients’ ongoing use of the platform to run media campaigns, from separately priced AI creative services, and from bespoke fees tied to managed service and white-label implementations. The 30-day free trial and no-contract terms indicate a low-friction, self-service onboarding path, with monetisation tied to continued media spend and platform usage rather than long-term upfront commitments.

AdMyFriends, Inc., trading as AdLib Media Group, provides a programmatic advertising platform that aggregates multiple demand-side platforms into a single self-service interface. Its offering includes a meta DSP layer for cross-channel buying (such as display, video, mobile, CTV and other programmatic formats), AI-based creative generation tools, APIs for workflow automation, and white-labelled versions for partners that want to launch their own branded programmatic solution.

The company earns revenue from advertisers and agencies that use the platform to plan, execute and optimise programmatic campaigns, as well as from managed service and white-label arrangements. Its customers are primarily independent agencies, media buyers and marketers that require DSP-agnostic campaign orchestration, creative production and billing tools without long-term contracts or platform lock-in.