Simpli.fi
Programmatic DSP and media software for advertisers and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Simpli.fi Holdings LLC
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- United States
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- simpli.fi
What Simpli.fi does
simpli.fi operates a B2B AdTech platform business built around programmatic media buying infrastructure. It creates value by giving advertisers and agencies software and service layers to plan, execute, target, optimise, and measure campaigns across multiple digital channels. The company monetises both the technology layer itself and the media transacted through it, while also extending into adjacent agency workflow software that deepens customer lock-in and creates cross-sell opportunities.
Category differentiation
simpli.fi is a B2B programmatic advertising platform and media software provider, not a consumer app or publisher. It is distinct from pure agency holding groups because it owns and sells core advertising technology in addition to managed services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
simpli.fi is a private US advertising technology company centred on a demand-side platform for programmatic media buying. Its platform allows advertisers, agencies, and in-house marketing teams to buy and optimise inventory across display, mobile, CTV, audio, native, and other digital channels from a single interface. The company positions its core differentiation around unstructured-data targeting, hyperlocal and address-level targeting, and omnichannel campaign execution. The business generates revenue through a hybrid model that combines platform access, media-spend-based take rates, API and enterprise integrations, and managed service fees. In addition to its core DSP, simpli.fi has broadened into agency workflow and media management software through acquisitions including Advantage, CoreMedia Systems, and Bidtellect, giving it a wider footprint across campaign execution, reporting, and agency operations.
Company news briefing
Briefing updated:
Simpli.fi continues to enhance its localized product offerings with the general availability of Simpli.Hub, a self-serve portal designed to balance corporate brand control with local execution for multi-location brands and franchise networks. Additionally, the company published foot-traffic loyalty research tracking Quick Service Restaurant chains, reinforcing its utilization of real-world data assets for localized market intelligence.
Business model & monetisation
simpli.fi uses a hybrid monetisation model. Its DSP revenue is primarily derived from percentage take-rates or mark-ups on media spend, supplemented by platform access fees and, in some cases, minimum spend commitments. Self-service customers likely pay for software access plus media usage, managed-service customers pay additional service fees for campaign execution and optimisation, and enterprise/API customers are sold via custom commercial agreements. Agency workflow and operations software adds recurring SaaS-style subscription revenue.
- Programmatic media spend fees
- Percentage take-rate on media transacted through the DSP
- Managed service campaign execution
- Service fees layered on top of media spend
- Platform access and self-service software
- SaaS / software subscription or platform fee
- Agency workflow software
- Recurring SaaS subscription
- Enterprise API and custom integrations
- Custom enterprise pricing
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Simplifi Holdings LLC
IAB vendor record: 73
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 10
- Declared feature IDs
- 2
- Declared special feature IDs
- 1
Products & market categories
Competitors & alternatives
- KNOREX
Cross-channel DSP and advertising automation platform for enterprises and agencies.
- Basis Technologies
Omnichannel media buying and workflow platform for advertisers and agencies.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Simpli.fi Launches Simpli.Hub for Localized Advertising
Platform · Recorded impact score: 3/5
Simpli.fi, a real-world media platform, has launched Simpli.Hub, an on-demand self-serve advertising portal designed for multi-location brands, franchise networks, co-ops, and distributed agencies. Simpli.Hub balances corporate brand control with local execution, enabling local operators to launch pre-approved, high-performing campaigns across various channels, including programmatic and walled gardens. The portal centralizes campaign strategy, creative assets, and brand guardrails at the corporate level, while local franchisees can select pre-approved options and set local budgets. It provides unified intelligence for aggregated performance visibility. Built on the Simpli.fi platform, Simpli.Hub connects localized campaigns to core media capabilities like place-based, purchase, and identity signals. The launch follows successful rollouts with multi-location brands and enterprise franchise networks, and Simpli.Hub is now generally available.
- Simpli.fi launched Simpli.Hub, an on-demand self-serve advertising portal for multi-location brands.
- Simpli.Hub balances corporate brand control with local execution, allowing consistent yet localized ads.
On National Cheeseburger Day, Simpli.fi’s New Report Serves Up Which QSR Chain is on a Roll When It Comes to Loyalty
Recorded impact score: 3/5
Simpli.fi released a new report titled 'Whose Cheeseburger Is It?' tracking eight weeks of real-world foot traffic across 20 U.S. markets to determine which burger QSR brands are winning customer loyalty. The report is available for download and was featured as a press release on September 15, 2026.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Sr Omnichannel Trader(Senior) | AdOps | Fort Worth, TX |
Explore company relationships
Questions about Simpli.fi
What is simpli.fi?
simpli.fi is a private US AdTech company offering a demand-side platform, managed programmatic buying, API access, and agency workflow software.
Who uses simpli.fi?
Its customers are advertisers, brands, in-house marketers, media agencies, programmatic buyers, and agency operations teams.
How does simpli.fi make money?
It makes money through media-spend-based platform fees, software subscriptions, managed service fees, and custom enterprise integrations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
Continue your research on Simpli.fi
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.