Demand-Side Programmatic Media Buying · AdTech Vendor
Targetoo
Dutch programmatic DSP provider with white-label and managed-service offerings.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- TEX B.V.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Kingsfordweg 151, 1043 GR, Amsterdam
- Company size
- <10
- Market cluster / sector
- Demand-Side Programmatic Media Buying
- Market role
- AdTech Vendor
- Official website
- targetoo.com
What Targetoo does
The company creates value by giving business customers access to programmatic media buying infrastructure without requiring them to build their own bidder, exchange integrations or campaign tooling. Its model combines software access to a proprietary DSP, partner enablement through white-label deployment, and service-led campaign execution and creative support for clients that prefer outsourced operations.
Category differentiation
Targetoo is a B2B programmatic advertising platform and service provider, not a consumer app or a publisher. It should be distinguished from larger global DSPs by its white-label and managed-service orientation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Targetoo is a Dutch programmatic advertising technology company operating under the legal entity TEX B.V. Its core product is a proprietary demand-side platform used by agencies, brands, media buyers and resellers to buy digital advertising inventory across display, in-app, video, connected TV, DOOH and audio environments. The company also offers self-serve access, a white-label DSP for partners that want to commercialise their own buying platform, and reporting and attribution tools tied to campaign performance.
Company news briefing
Briefing updated:
Targetoo has introduced specialised synchronisation solutions designed to optimise the impact of Connected TV (CTV) advertising. Furthermore, the company is prioritising omnichannel strategies to capitalise on global commercial opportunities surrounding the FIFA World Cup 2026. These developments indicate a strategic focus on cross-channel integration and real-time performance enhancement for major international sporting events.
Business model & monetisation
Targetoo primarily monetises through ad tech platform fees tied to media buying, likely as a percentage of advertiser spend or platform take-rate, supplemented by white-label licensing or platform access fees for partners. It also generates service revenue from managed programmatic campaign execution, creative production and rich media development, and may earn performance-based fees on outcome-driven campaigns using models such as CPI, CPA or CPC where applicable.
- DSP media buying fees
- Percentage take-rate on advertiser spend
- White-label DSP platform fees
- SaaS or licensing access fees for partners
- Managed campaign execution
- Service fee or retainer
- Creative production and rich media services
- Project-based service fees
- Performance-based mobile or outcome billing
- CPI, CPA or CPC-linked campaign pricing
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Programmatic adtech platform spanning SSP, DSP, retail media and CTV.
Programmatic DSP and media software for advertisers and agencies.
Programmatic ad tech stack for buyers, publishers and retailers.
White-labelled programmatic advertising platform for agencies and reseller partners.
Programmatic adtech platform offering DSP, white-label DSP and exchange infrastructure.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Python Specialist(Mid-Level) | Engineering | Barcelona | |
| Ad Operations Specialist(Mid-Level) | Ad Operations | Barcelona | |
| Database Engineer(Mid-Level) | Data Engineering | Barcelona | |
| Senior Software Engineer (PHP)(Senior) | Engineering | Barcelona | |
| Trader/DSP Expert (Urgent)(Mid-Level) | Trading | Remote |
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Questions about Targetoo
What is Targetoo?
Targetoo is a Dutch programmatic advertising company whose legal entity is TEX B.V., offering a proprietary DSP, white-label DSP infrastructure, managed buying services and campaign measurement tools.
Who uses Targetoo?
Its customers are agencies, brands, media buyers, resellers, media companies and advertisers that want self-serve, outsourced or branded programmatic buying capabilities.
How does Targetoo make money?
It earns revenue from DSP platform fees linked to media spend, white-label licensing or access fees, managed service fees and related creative or reporting services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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