Targetoo
Targetoo is a dutch programmatic DSP provider with white-label and managed-service offerings.
Analyst Perspective
Targetoo is a Dutch programmatic advertising technology company operating under the legal entity TEX B.V. Its core product is a proprietary demand-side platform used by agencies, brands, media buyers and resellers to buy digital advertising inventory across display, in-app, video, connected TV, DOOH and audio environments. The company also offers self-serve access, a white-label DSP for partners that want to commercialise their own buying platform, and reporting and attribution tools tied to campaign performance.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Targetoo has introduced specialised synchronisation solutions designed to optimise the impact of Connected TV (CTV) advertising. Furthermore, the company is prioritising omnichannel strategies to capitalise on global commercial opportunities surrounding the FIFA World Cup 2026. These developments indicate a strategic focus on cross-channel integration and real-time performance enhancement for major international sporting events.
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Key insights about Targetoo
Category Differentiation
Targetoo is a B2B programmatic advertising platform and service provider, not a consumer app or a publisher. It should be distinguished from larger global DSPs by its white-label and managed-service orientation.
Targetoo: About
The company creates value by giving business customers access to programmatic media buying infrastructure without requiring them to build their own bidder, exchange integrations or campaign tooling. Its model combines software access to a proprietary DSP, partner enablement through white-label deployment, and service-led campaign execution and creative support for clients that prefer outsourced operations.
How Targetoo Works & Monetises
Business model analysis and core revenue streams
Targetoo primarily monetises through ad tech platform fees tied to media buying, likely as a percentage of advertiser spend or platform take-rate, supplemented by white-label licensing or platform access fees for partners. It also generates service revenue from managed programmatic campaign execution, creative production and rich media development, and may earn performance-based fees on outcome-driven campaigns using models such as CPI, CPA or CPC where applicable.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Recent Signals (Targetoo)
15% Off All Media Spend This July + Free Banner Design
15% Off All Media Spend This July + Free Banner Design
Read original sourceTargetoo: Frequently Asked Questions
What is Targetoo?
Targetoo is a Dutch programmatic advertising company whose legal entity is TEX B.V., offering a proprietary DSP, white-label DSP infrastructure, managed buying services and campaign measurement tools.
Who uses Targetoo?
Its customers are agencies, brands, media buyers, resellers, media companies and advertisers that want self-serve, outsourced or branded programmatic buying capabilities.
How does Targetoo make money?
It earns revenue from DSP platform fees linked to media spend, white-label licensing or access fees, managed service fees and related creative or reporting services.
Company Facts
- Founded
- 2014
- Headquarters
- Kingsfordweg 151, 1043 GR, Amsterdam
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- targetoo.com