Targetoo
Targetoo is a dutch programmatic DSP provider with white-label and managed-service offerings.
Targetoo operates in the AdTech Vendor segment.
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Distinction
Targetoo is a B2B programmatic advertising platform and service provider, not a consumer app or a publisher. It should be distinguished from larger global DSPs by its white-label and managed-service orientation.
- Founded
- 2014
- Headquarters
- Kingsfordweg 151, 1043 GR, Amsterdam
- Core Segment
- AdTech Vendor
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-21
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Subsidiaries
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Competitors
Key competitors include Equativ.
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Targetoo: About
The company creates value by giving business customers access to programmatic media buying infrastructure without requiring them to build their own bidder, exchange integrations or campaign tooling. Its model combines software access to a proprietary DSP, partner enablement through white-label deployment, and service-led campaign execution and creative support for clients that prefer outsourced operations.
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Media Channel
Targetoo: Market Position
Targetoo is a Dutch programmatic advertising technology company operating under the legal entity TEX B.V. Its core product is a proprietary demand-side platform used by agencies, brands, media buyers and resellers to buy digital advertising inventory across display, in-app, video, connected TV, DOOH and audio environments. The company also offers self-serve access, a white-label DSP for partners that want to commercialise their own buying platform, and reporting and attribution tools tied to campaign performance.
Targetoo: Frequently Asked Questions
What is Targetoo?
Targetoo is a Dutch programmatic advertising company whose legal entity is TEX B.V., offering a proprietary DSP, white-label DSP infrastructure, managed buying services and campaign measurement tools.
Who uses Targetoo?
Its customers are agencies, brands, media buyers, resellers, media companies and advertisers that want self-serve, outsourced or branded programmatic buying capabilities.
How does Targetoo make money?
It earns revenue from DSP platform fees linked to media spend, white-label licensing or access fees, managed service fees and related creative or reporting services.
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