StackAdapt

The company operates a B2B advertising technology model built around a programmatic demand-side platform. It creates value by providing tools for advertisers and agencies to plan, buy, optimise and measure multi-channel digital media from one interface, using machine-learning to automate bidding and campaign optimisation. It integrates with multiple inventory sources and data partners to enable cross-channel reach and audience targeting, and exposes functionality via an API for workflow and reporting integration. Value is created through improved campaign efficiency, easier cross-channel execution and consolidated reporting, while the company captures value through platform and service fees tied to client media activity.

StackAdapt is a Canada-based advertising technology company that provides an AI-driven programmatic demand-side platform for buying, managing and measuring digital media campaigns. Its platform enables advertisers and agencies to run campaigns across multiple channels, including native, display, connected TV, video, audio, in‑game, digital out-of-home and email.

The company generates revenue by charging technology and service fees associated with the media spend that flows through its platform, and by offering client services and integrations via its API. Its customers are primarily advertisers and advertising agencies that use the platform in self-serve or managed-service modes to plan, execute and optimise digital advertising campaigns.