StackAdapt

StackAdapt operates a B2B adtech platform business centred on demand-side media buying. It creates value by giving advertisers and agencies a single system to buy inventory across multiple programmatic channels, activate first-party data, measure outcomes, and optionally access managed execution and creative services. The model blends software access with service layers, enabling the company to capture media-linked fees and service revenue from the same customer relationships.

StackAdapt is a Canadian advertising technology company that operates a self-serve demand-side platform for planning, buying, and measuring programmatic advertising across channels including display, native, video, connected TV, audio, digital out-of-home, in-app gaming, and email. Its platform is used by advertisers, agencies, and programmatic teams to manage audience targeting, bidding, reporting, and campaign optimisation from a unified interface.

The company generates revenue primarily through a percentage-of-media-spend platform fee, with additional income from managed campaign services, creative production, and related enterprise capabilities such as API access, first-party data activation, and measurement tools. Its customer base is business-facing rather than consumer-facing, spanning brands, agencies, marketing operations teams, and enterprise buyers seeking either self-serve software or hands-on execution support.