StackAdapt
Omnichannel DSP for programmatic advertising, email, data activation, and measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- StackAdapt Inc.
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Canada
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- stackadapt.com
What StackAdapt does
StackAdapt operates a B2B adtech platform business centred on demand-side media buying. It creates value by giving advertisers and agencies a single system to buy inventory across multiple programmatic channels, activate first-party data, measure outcomes, and optionally access managed execution and creative services. The model blends software access with service layers, enabling the company to capture media-linked fees and service revenue from the same customer relationships.
Category differentiation
StackAdapt is a B2B programmatic advertising platform, not a consumer app or a publisher. It should be distinguished from pure DSP vendors by its added email orchestration, data activation, measurement, and managed-service layers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
StackAdapt is a Canadian advertising technology company that operates a self-serve demand-side platform for planning, buying, and measuring programmatic advertising across channels including display, native, video, connected TV, audio, digital out-of-home, in-app gaming, and email. Its platform is used by advertisers, agencies, and programmatic teams to manage audience targeting, bidding, reporting, and campaign optimisation from a unified interface. The company generates revenue primarily through a percentage-of-media-spend platform fee, with additional income from managed campaign services, creative production, and related enterprise capabilities such as API access, first-party data activation, and measurement tools. Its customer base is business-facing rather than consumer-facing, spanning brands, agencies, marketing operations teams, and enterprise buyers seeking either self-serve software or hands-on execution support.
Company news briefing
Briefing updated:
StackAdapt continues to strengthen its leadership and industry standing, having appointed Shopify President Harley Finkelstein as a strategic advisor alongside co-founder and CEO Vitaly Pecherskiy being named to Canada's Top 40 Under 40. Additionally, the company secured gold at the Marketech Advertising Awards as AdTech Team of the Year and participates as an ecosystem technology partner in OpenAI's expanded ChatGPT Ads rollout across European markets.
Business model & monetisation
StackAdapt primarily monetises via a percentage-of-media-spend take rate on campaigns run through its DSP. It supplements this with managed-service fees for campaign planning and optimisation, creative production revenue from its in-house studio, and enterprise value from integrated products such as Data Hub, measurement, and API-based custom or white-label implementations. Email adoption is also encouraged through promotional usage incentives, including a free volume tier.
- DSP platform fees on media spend
- Percentage Take-Rate
- Managed campaign services
- Service Fee
- Creative Studio services
- Service Fee
- Enterprise integrations and API-led usage
- Software Subscription
- Email orchestration usage and cross-sell
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
StackAdapt Inc.
IAB vendor record: 238
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 5, 6
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1, 2
Products & market categories
Technology
Media Channel
Competitors & alternatives
- Basis Technologies
Omnichannel media buying and workflow platform for advertisers and agencies.
Side-by-side comparisons
Featured market maps
- Digital Out of Home Map Germany
This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
StackAdapt strengthens e-commerce data activation with Shopify certification
Recorded impact score: 2/5
StackAdapt announces Shopify certification, strengthening e-commerce data activation capabilities.
StackAdapt Announces 2026 Innovation Forum on AI
AI in Advertising · Recorded impact score: 3/5
StackAdapt, an AI advertising and orchestration platform, has announced its annual global virtual event, the 2026 Innovation Forum: How AI is Reshaping the Next Era of Advertising. The event will take place on September 29 for North America and September 30 for EMEA and APAC. It will feature discussions on how AI is transforming advertising planning, creative, audience strategy, activation, and measurement, and will showcase StackAdapt's latest AI innovations, including Ivy Studio. Speakers include StackAdapt executives and industry experts such as Benji Shomair from OpenAI, who will discuss ChatGPT advertising. The forum aims to help marketers prepare for a more adaptive and interconnected advertising future.
- StackAdapt announced its annual global virtual event, the 2026 Innovation Forum, focused on AI in advertising.
- The event will be broadcast on September 29 for North America and September 30 for EMEA and APAC.
AI in Media Buying: Expectations Outpace Experience
AI · Recorded impact score: 3/5
A new IAB Europe study reveals that while 58% of industry professionals expect agentic ad buying to become mainstream within a year, actual adoption lags significantly. Of 47 respondents, 36 have either not yet deployed agentic systems or use technologies where humans still control planning and execution. The 'Impact of AI on Digital Advertising Report 2026', based on 50 interviews, shows that AI is widely used for reporting and campaign analysis (86% overall), but only 11 out of 29 detailed respondents use it for agentic buying and selling. A complementary survey by StackAdapt (500 marketers, 6 countries) found similar patterns, with half citing fragmented data pipelines as a barrier. Companies are cautious about granting full autonomy, with most preferring human-in-the-loop models. The average performance rating for AI in operational advertising was only 2.76 out of 5. The industry is still defining governance, training, and integration practices to bridge the gap between expectations and real-world experience.
- 58% of IAB Europe survey respondents expect agentic ad buying to be regularly used within the next year.
- IAB Europe's 'Impact of AI on Digital Advertising Report 2026' is based on 50 interviews with agency, adtech, advertiser, and publishing professionals.
Urban Sports Club B2B Campaign Mixes DOOH, Native, Display
Programmatic Advertising / DOOH · Recorded impact score: 3/5
Urban Sports Club, a corporate fitness platform, aimed to boost brand awareness among business decision-makers in Cologne, Germany. Partnering with StackAdapt, they executed a programmatic campaign combining Digital Out-of-Home (DOOH), native, and display advertising. The strategy targeted executives commuting through office districts, using DOOH screens within a 100-meter radius of selected companies' offices during peak hours. Device IDs from DOOH impressions were then used for retargeting via native and display. The campaign achieved 9.83 million impressions (4.98 million from DOOH, 4.85 million from native/display), a 50% increase in website traffic, a 50% rise in keyword searches, and a 50% higher click-through volume. The average DOOH CPM was 15.99 euros. Measurement was supported by ABM Lead Forensics, allowing real-time tracking of target company engagement. Urban Sports Club and StackAdapt plan to replicate this approach in other German cities and potentially other countries.
- Urban Sports Club and StackAdapt launched a combined DOOH, native, and display campaign targeting B2B decision-makers in Cologne.
- Campaign generated 9.83 million total impressions: 4.98 million from DOOH and 4.85 million from native/display.
StackAdapt co-founder and CEO Vitaly Pecherskiy named to Canada’s Top 40 Under 40®
Recorded impact score: 3.5/5
StackAdapt co-founder and CEO Vitaly Pecherskiy has been named to Canada’s Top 40 Under 40®, a prestigious recognition for young business leaders. This announcement was published on the company's blog on September 16, 2026.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Lead, Technical Program Manager(Lead) | Inventory Program | Canada | |
| Art Director(Mid-Level) | Creative Studio | Canada; United States | |
| Staff Product Manager (Measurement)(Unspecified) | Product Management | Canada; United States | |
| Lead Product Data Analyst, Mobile App User Acquisition(Lead) | Advertising Technologies | Canada; United States | |
| Senior Analyst, Technical Program Manager(Senior) | Inventory Program | Canada |
Explore company relationships
Questions about StackAdapt
What is StackAdapt?
StackAdapt is a B2B advertising technology company that provides an omnichannel demand-side platform for planning, buying, and measuring programmatic campaigns.
Who uses StackAdapt?
Its users include advertisers, agencies, programmatic trading teams, digital marketers, CRM teams, and enterprise marketing and data teams.
How does StackAdapt make money?
It mainly earns a percentage of media spend on campaigns run through its platform, plus fees from managed services, creative production, and adjacent platform capabilities.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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