Choozle

The company operates a B2B software platform that centralises programmatic media buying for advertising agencies and brand marketing teams. It aggregates access to numerous ad exchanges and supply partners, and to audience data from many third-party providers, into a single interface for campaign planning, targeting, execution, and reporting. Value is created by simplifying access to programmatic inventory and data, lowering operational complexity, and offering lower or no minimum spend thresholds for smaller buyers compared with large enterprise DSPs.

Beyond pure self-service software, the company augments the platform with managed service and creative support for clients that prefer or require more hands-on assistance. Its customer support assistant and account managers help reduce friction in onboarding and campaign management. The firm positions itself as an accessible alternative to larger DSPs for small and mid-sized spenders, while still leveraging integrations with major ad exchanges and data providers.

Choozle is a US-based advertising technology company providing a self-service demand-side platform (DSP) for agencies and brand marketing teams. Its platform enables users to plan, buy, and optimise omnichannel programmatic campaigns across display, video, mobile, connected TV, and audio, using integrated third-party data and access to multiple ad exchanges.

The company generates revenue primarily through software access fees to its programmatic platform, along with optional managed service and creative service fees. Its customers are small and mid-sized agencies and brand advertisers that want direct control over media buying workflows without enterprise-level minimum spends, supported by both automated and human account management resources.