Choozle

Choozle combines adtech software and managed media execution. It provides a self-service programmatic platform that gives advertisers and agencies access to multiple channels and external DSP-connected inventory through one interface, then layers in data products such as retailer purchase audiences and attribution. For customers that do not want to run campaigns themselves, it also sells managed services using the same underlying platform. The business creates value by lowering operational barriers to programmatic buying while packaging inventory access, audience data, reporting and hands-on support into a single commercial relationship.

Choozle is a private US adtech company operating a self-service programmatic advertising platform for advertisers and agencies. Its core product centres on demand-side platform functionality, campaign planning, execution, optimisation and reporting across channels including display, CTV, audio, native, social, search and DOOH. The company also offers retail data activation and closed-loop attribution capabilities, including retailer-linked purchase data for targeting and measurement.

Choozle makes money through a hybrid model that combines recurring software access, minimum media-spend commitments, managed service fees and likely spend-linked economics from media buying and data activation. Its customers are primarily mid-market brands, advertisers and agencies that want programmatic control and omnichannel execution without the operational complexity typically associated with larger enterprise DSPs.