Choozle
Self-service programmatic advertising platform for brands and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Choozle, Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- 1125 17th St, Suite 1000, Denver, Colorado 80202, US
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- choozle.com
What Choozle does
Choozle combines adtech software and managed media execution. It provides a self-service programmatic platform that gives advertisers and agencies access to multiple channels and external DSP-connected inventory through one interface, then layers in data products such as retailer purchase audiences and attribution. For customers that do not want to run campaigns themselves, it also sells managed services using the same underlying platform. The business creates value by lowering operational barriers to programmatic buying while packaging inventory access, audience data, reporting and hands-on support into a single commercial relationship.
Category differentiation
Choozle is an adtech and programmatic buying platform for business advertisers and agencies, not a consumer app or retail brand. It is also not itself a standalone publisher SSP; its core role is demand-side campaign execution and related managed services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Choozle is a private US adtech company operating a self-service programmatic advertising platform for advertisers and agencies. Its core product centres on demand-side platform functionality, campaign planning, execution, optimisation and reporting across channels including display, CTV, audio, native, social, search and DOOH. The company also offers retail data activation and closed-loop attribution capabilities, including retailer-linked purchase data for targeting and measurement. Choozle makes money through a hybrid model that combines recurring software access, minimum media-spend commitments, managed service fees and likely spend-linked economics from media buying and data activation. Its customers are primarily mid-market brands, advertisers and agencies that want programmatic control and omnichannel execution without the operational complexity typically associated with larger enterprise DSPs.
Company news briefing
Briefing updated:
Choozle has solidified its leadership under CEO Tina Starr with the appointment of Martin Smith as Senior Vice President of Sales, coinciding with the expansion of its Amazon DSP capabilities. The platform now integrates enhanced omnichannel workflows and a provider-agnostic infrastructure to optimise campaign execution and reduce operational friction. Complemented by its status as a recognised top employer, Choozle is also emphasising strategic B2B marketing frameworks to support scalable programmatic activation for brands and agencies.
Business model & monetisation
Choozle uses a hybrid SaaS and media-spend monetisation model. Based on the provided product extraction, revenue comes from recurring platform subscription fees, minimum media-spend commitments over defined periods, managed service fees for campaign execution, and likely spend-based take-rates or margins tied to media buying and data activation through DSP and retail data partnerships.
- Platform subscription fees
- SaaS / software subscription
- Minimum committed media spend
- Percentage take-rate on media buying
- Managed services
- Service fee / retainer
- Retail data activation and attribution
- Data-linked spend or platform fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Choozle
What is Choozle?
Choozle is a programmatic advertising platform that helps advertisers and agencies plan, run and measure campaigns across multiple digital channels.
Who uses Choozle?
Its main users are brands, advertisers and media agencies, particularly mid-market teams that want self-service programmatic tools or managed campaign support.
How does Choozle make money?
It earns revenue from software subscriptions, minimum media-spend commitments, managed service fees and spend-linked economics tied to media buying and data activation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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