Choozle
Choozle is a self-service programmatic advertising platform for brands and agencies.
Analyst Perspective
Choozle is a private US adtech company operating a self-service programmatic advertising platform for advertisers and agencies. Its core product centres on demand-side platform functionality, campaign planning, execution, optimisation and reporting across channels including display, CTV, audio, native, social, search and DOOH. The company also offers retail data activation and closed-loop attribution capabilities, including retailer-linked purchase data for targeting and measurement. Choozle makes money through a hybrid model that combines recurring software access, minimum media-spend commitments, managed service fees and likely spend-linked economics from media buying and data activation. Its customers are primarily mid-market brands, advertisers and agencies that want programmatic control and omnichannel execution without the operational complexity typically associated with larger enterprise DSPs.
Analyst Signal Briefing
Updated: 3 Jul 2026Choozle has solidified its leadership structure with Tina Starr confirmed as CEO and the appointment of Martin Smith as Senior Vice President of Sales. This expansion supports the continued evolution of its Amazon DSP offering, which integrates enhanced omnichannel workflows and a provider-agnostic infrastructure to optimise campaign execution. These strategic developments, coupled with recognition as a top Colorado employer, focus on reducing operational friction and accelerating scalable programmatic activation for brands and agencies.
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Key insights about Choozle
Category Differentiation
Choozle is an adtech and programmatic buying platform for business advertisers and agencies, not a consumer app or retail brand. It is also not itself a standalone publisher SSP; its core role is demand-side campaign execution and related managed services.
Choozle: About
Choozle combines adtech software and managed media execution. It provides a self-service programmatic platform that gives advertisers and agencies access to multiple channels and external DSP-connected inventory through one interface, then layers in data products such as retailer purchase audiences and attribution. For customers that do not want to run campaigns themselves, it also sells managed services using the same underlying platform. The business creates value by lowering operational barriers to programmatic buying while packaging inventory access, audience data, reporting and hands-on support into a single commercial relationship.
How Choozle Works & Monetises
Business model analysis and core revenue streams
Choozle uses a hybrid SaaS and media-spend monetisation model. Based on the provided product extraction, revenue comes from recurring platform subscription fees, minimum media-spend commitments over defined periods, managed service fees for campaign execution, and likely spend-based take-rates or margins tied to media buying and data activation through DSP and retail data partnerships.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Service
Recent Signals (Choozle)
Tina Starr named CEO of Choozle
The Choozle About page now includes a leadership headshot and title for Tina Starr as CEO, indicating a leadership change.
Read original sourceWhat Amazon DSP Gets Right About Audience Intelligence
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Read original sourceBuilt In Honors Choozle in Its 2025 Best Places To Work In Colorado Awards
Choozle has been recognized in Built In's 2025 Best Places To Work In Colorado Awards.
Read original sourceChoozle: Frequently Asked Questions
What is Choozle?
Choozle is a programmatic advertising platform that helps advertisers and agencies plan, run and measure campaigns across multiple digital channels.
Who uses Choozle?
Its main users are brands, advertisers and media agencies, particularly mid-market teams that want self-service programmatic tools or managed campaign support.
How does Choozle make money?
It earns revenue from software subscriptions, minimum media-spend commitments, managed service fees and spend-linked economics tied to media buying and data activation.
Company Facts
- Founded
- 2012
- Headquarters
- 1125 17th St, Suite 1000, Denver, Colorado 80202, US
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- choozle.com