IDX
Israeli self-serve ad platform for publishers and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- I.D.X INFORMATION SERVICES LTD
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Israel
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- id-x.co.il
What IDX does
IDX operates a B2B adtech model built around publisher monetisation infrastructure. It supplies proprietary software that lets publishers and media sellers run branded self-serve buying environments, package inventory in private marketplaces, automate campaign workflows and activate audience data within a controlled environment. The business combines recurring platform access with implementation and operational support services, embedding the software into publisher sales and AdOps processes.
Category differentiation
This company is an Israeli publisher adtech and self-serve media infrastructure provider, not a stock index business, identity service or general consumer app. It sells B2B advertising software and services to publishers, media sellers and agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
I.D.X INFORMATION SERVICES LTD, trading as IDX, is an Israeli adtech company that provides publisher-facing advertising infrastructure. Its core offer is a white-label self-serve advertising platform and premium private marketplace that enable publishers, media houses and sales teams to sell direct inventory to agencies and advertisers across display, video, CTV and native formats. The company also provides an integrated audience data platform for first-party and second-party activation, targeting and brand lift measurement. IDX makes money through B2B software licensing and managed implementation services. Its direct customers are publishers, media houses, sales houses, publisher ad operations teams and agencies buying direct media inventory. The company creates value by helping publishers retain control of data, customer relationships and media margins while reducing manual AdOps workload through automation, inventory forecasting, billing workflows and ad server integrations.
Business model & monetisation
IDX monetises through quote-based software subscription and platform licensing for its self-serve advertising platform and audience data capabilities, combined with service fees for onboarding, implementation, customisation, AdOps support, solution engineering and technical integrations. Commercial value is tied to replacing intermediary workflows, improving direct-sales efficiency and supporting premium publisher inventory transactions.
- Self-serve platform licensing
- Software Subscription
- Professional services and implementation
- Service Fee
- Audience data and measurement modules
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ID-X Ltd.
IAB vendor record: 1507
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 7, 8, 9, 10
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
IDX Expands European Footprint, Bolsters Management, Strengthens Data
Agency Growth · Recorded impact score: 3/5
Strategic communications and marketing agency IDX has announced significant expansion following 56% H1 growth. The company has increased headcount by over 20% since January, opened new offices in Geneva, Chicago, Cincinnati, Lisbon, and Abu Dhabi, and appointed Clare Donald as Chief Production Officer, Danny Russell as Chief Customer Officer, and Paul Knight as Senior VP Customer Success. IDX has also formed partnerships with major financial exchanges including Toronto Stock Exchange, Deutsche Börse, Vienna Stock Exchange, SIX, and Bahrain Bourse. The agency launched new products: SchemaWrite, a tool for digital content architecture optimization, and Eclipse, a branded backup site. It also offers AEO audits to adapt to AI-driven search. IDX plans to add 250 new employees globally and expand in the Middle East.
- IDX increased headcount by over 20% since January 2026.
- IDX opened new offices in Geneva, Chicago, Cincinnati, Lisbon, and Abu Dhabi in 2026.
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Questions about IDX
What is IDX?
IDX is an Israeli adtech company that provides white-label self-serve advertising software, private marketplace infrastructure, audience data tools and implementation services for publishers and media sellers.
Who uses IDX?
Publishers, media houses, sales houses, publisher AdOps teams, agencies and direct advertisers use IDX to buy, sell and manage direct media inventory and audience-driven campaigns.
How does IDX make money?
IDX makes money from B2B software licensing for its self-serve platform and data products, plus service fees for onboarding, integration, AdOps support and solution engineering.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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