Sovrn

The company operates as a publisher-focused adtech and commerce infrastructure provider. It connects publisher inventory to programmatic demand via a supply-side exchange and yield-optimisation tools, automates affiliate and commerce monetisation across many merchants and networks, and aggregates publisher data into monetisable audience and data products. Value is created by increasing publishers’ net revenue from advertising and commerce, simplifying operations (ad ops, affiliate workflows, reporting) and enabling privacy-safe data monetisation. Revenue is generated from usage-based platform fees on ad management and exchange bundles, a share of affiliate and commerce transaction economics, and monetisation of aggregated and anonymised audience data for advertisers and partners.

Sovrn is a US-based advertising and commerce technology company serving digital publishers. It provides an omnichannel supply-side ad exchange, publisher ad management, affiliate/commerce monetisation tools, and data monetisation products that help publishers increase advertising and commerce revenue and better understand audience behaviour.

The company earns revenue through usage-based fees on its bundled ad management and exchange offering, margin on affiliate and commerce transactions, and fees from packaging and activating anonymised publisher data for advertisers and partners. Its customers are primarily online publishers, creators and media owners who monetise content through display/programmatic advertising, affiliate marketing and data licensing programmes.