Tunnl
Tunnl is a audience intelligence, activation and programmatic monetisation platform.
Analyst Perspective
Tunnl is a Dutch B2B advertising and audience intelligence company operating an end-to-end platform that links audience research, targeting, activation and measurement. Its products indicate a hybrid model: an audience data and intelligence layer for enterprise advertisers, agencies, political campaigns and communications teams; a syndication layer that pushes audience segments into DSPs; and a programmatic ad system connected to SSPs and DSPs for campaign execution and optimisation. In addition, Tunnl appears to operate a video and casual gaming content network that supplies monetisable inventory to partner portals. This suggests the business generates revenue from a combination of software access, audience data licensing or syndication, programmatic media fees or margin, and advertising monetisation from owned or controlled inventory. The company serves business buyers rather than end-consumers directly, even where consumer-facing media inventory exists underneath the model.
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Key insights about Tunnl
Category Differentiation
Tunnl is not a pure consumer app or a single-function DSP. Based on the supplied data, it is better understood as a hybrid audience intelligence, activation and media monetisation business.
Tunnl: About
Tunnl creates value by combining proprietary audience data, research workflows, activation tooling and campaign measurement inside one operating environment. Customers use the platform to define target audiences, push segments into buying platforms, plan cross-channel activity and evaluate results. The company also appears to participate in media execution and inventory monetisation through its ad system and content network, making it a hybrid of software vendor, data provider and programmatic operator.
How Tunnl Works & Monetises
Business model analysis and core revenue streams
Tunnl monetises through SaaS platform access for audience intelligence and measurement workflows, licensing or syndicating audience segments into DSPs, and programmatic campaign execution fees or media margin tied to activation. Its video and gaming network likely adds advertising revenue from monetised inventory distributed across partner environments.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (Tunnl)
Digital Innovation & Precision Advertising
Tunnl stands as a beacon of innovation, constantly investing in cutting-edge technologies and nurturing young minds. We are committed to redefining digital experiences, creating top-tier gaming, compelling video content, and precise programmatic advertising solutions.
Read original sourceFreeWheel and Tunnl Boost Political Targeting for 2026
FreeWheel announced a direct integration with Tunnl to give political and public-affairs advertisers access to Tunnl’s syndicated, issue-driven audiences within FreeWheel buying workflows across premium CTV. The integration is designed to accelerate audience activation for 2026 campaign cycles by centralizing political audience activation, improving speed and precision. Tunnl supplies more than 3,500 syndicated segments for issues, advocacy and voter targeting; FreeWheel reports roughly a 90% match rate against eligible FreeWheel CTV inventory to improve addressability and reduce waste. The move targets the growing 2026 political ad market and rising demand for issue-focused messaging on CTV.
Read original sourceAI Revolutionizes Marketing: Latest MarTech Innovations Unveiled
A MarTech roundup lists numerous AI-powered product launches, platform updates and partnerships across marketing technology. Highlights include an Adobe–NVIDIA collaboration on Firefly models and marketing workflows; multiple vendors releasing agentic AI platforms and AI marketing agents for campaign orchestration, SEO for generative/AI search, analytics, and creative testing; integrations linking analytics or identity data to cloud platforms (e.g., Kubit with Snowflake); a CTV political-ad targeting integration by FreeWheel using Tunnl audiences; and Webflow’s acquisition of Vidoso AI to add automated video capabilities. The piece opens by citing an Interpol warning that organized fraud groups are applying AI at scale for scams, framing execution and optimization as the core differentiator in AI ROI. The digest spans releases from March 19 to February 19, 2026 and demonstrates broad, cross-category AI adoption across MarTech and AdTech vendors.
Read original sourceTunnl: Frequently Asked Questions
What is Tunnl?
Tunnl is a Dutch adtech platform that combines audience research, targeting, activation and measurement, with additional audience syndication and programmatic media capabilities.
Who uses Tunnl?
Its users appear to include enterprise advertisers, agencies, media buyers, political campaigns, communications teams, publishers and portal partners.
How does Tunnl make money?
It appears to earn revenue from SaaS access, audience data syndication, programmatic media fees or margin, and advertising monetisation from content inventory.
Company Facts
- Founded
- 2021
- Headquarters
- Beechavenue 182, 1119 PX Schiphol-Rijk
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- tunnldata.com