Tunnl

Tunnl creates value by combining proprietary audience data, research workflows, activation tooling and campaign measurement inside one operating environment. Customers use the platform to define target audiences, push segments into buying platforms, plan cross-channel activity and evaluate results. The company also appears to participate in media execution and inventory monetisation through its ad system and content network, making it a hybrid of software vendor, data provider and programmatic operator.

Tunnl is a Dutch B2B advertising and audience intelligence company operating an end-to-end platform that links audience research, targeting, activation and measurement. Its products indicate a hybrid model: an audience data and intelligence layer for enterprise advertisers, agencies, political campaigns and communications teams; a syndication layer that pushes audience segments into DSPs; and a programmatic ad system connected to SSPs and DSPs for campaign execution and optimisation.

In addition, Tunnl appears to operate a video and casual gaming content network that supplies monetisable inventory to partner portals. This suggests the business generates revenue from a combination of software access, audience data licensing or syndication, programmatic media fees or margin, and advertising monetisation from owned or controlled inventory. The company serves business buyers rather than end-consumers directly, even where consumer-facing media inventory exists underneath the model.