Tunnl
Audience intelligence, activation and programmatic monetisation platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Tunnl BV
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- Beechavenue 182, 1119 PX Schiphol-Rijk
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- tunnldata.com
What Tunnl does
Tunnl creates value by combining proprietary audience data, research workflows, activation tooling and campaign measurement inside one operating environment. Customers use the platform to define target audiences, push segments into buying platforms, plan cross-channel activity and evaluate results. The company also appears to participate in media execution and inventory monetisation through its ad system and content network, making it a hybrid of software vendor, data provider and programmatic operator.
Category differentiation
Tunnl is not a pure consumer app or a single-function DSP. Based on the supplied data, it is better understood as a hybrid audience intelligence, activation and media monetisation business.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Tunnl is a Dutch B2B advertising and audience intelligence company operating an end-to-end platform that links audience research, targeting, activation and measurement. Its products indicate a hybrid model: an audience data and intelligence layer for enterprise advertisers, agencies, political campaigns and communications teams; a syndication layer that pushes audience segments into DSPs; and a programmatic ad system connected to SSPs and DSPs for campaign execution and optimisation. In addition, Tunnl operates a video and casual gaming content network that supplies monetisable inventory to partner portals. This suggests the business generates revenue from a combination of software access, audience data licensing or syndication, programmatic media fees or margin, and advertising monetisation from owned or controlled inventory. The company serves business buyers rather than end-consumers directly, even where consumer-facing media inventory exists underneath the model.
Business model & monetisation
Tunnl monetises through SaaS platform access for audience intelligence and measurement workflows, licensing or syndicating audience segments into DSPs, and programmatic campaign execution fees or media margin tied to activation. Its video and gaming network likely adds advertising revenue from monetised inventory distributed across partner environments.
- Audience intelligence platform access
- SaaS subscription
- Audience data syndication
- Data licensing or usage-based activation fees
- Programmatic campaign execution
- Media margin or service fee on spend
- Gaming and video inventory monetisation
- Advertising revenue
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Tunnl
What is Tunnl?
Tunnl is a Dutch adtech platform that combines audience research, targeting, activation and measurement, with additional audience syndication and programmatic media capabilities.
Who uses Tunnl?
Its users appear to include enterprise advertisers, agencies, media buyers, political campaigns, communications teams, publishers and portal partners.
How does Tunnl make money?
It appears to earn revenue from SaaS access, audience data syndication, programmatic media fees or margin, and advertising monetisation from content inventory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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