TelmarHelixa

The company operates a B2B SaaS and data licensing model. It provides a unified platform that helps agencies, brands and media teams move from audience insight generation to cross-channel planning and forecasting inside one environment. Value is created by combining proprietary data fusion methods, integrated research assets and planning workflows that reduce fragmentation between insight, segmentation and media investment decisions.

TelmarHelixa is a B2B audience intelligence and cross-media planning software business serving media agencies, brand marketers, planners, researchers and media sales teams. Its platform combines audience discovery, research aggregation, segmentation, forecasting and cross-channel media planning, using proprietary data fusion and access to large research repositories across multiple markets.

The company primarily makes money from enterprise software subscriptions and licensed access to datasets and modules. Its customers use the platform to analyse audiences, connect proprietary and third-party data, model media investments and plan campaigns across channels. Evidence also indicates the business is now owned by Liiv LLC, following Telmar’s earlier acquisition of Helixa.