Cross-Media Audience & Attention Measurement · AdTech Vendor · Data Provider / Broker
TelmarHelixa
Audience intelligence and cross-media planning software for agencies and brands.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Telmar Group, Inc.
- Entity type
- COMPANY
- Founded
- 1968
- Headquarters
- United States
- Company size
- 50–200
- Market cluster / sector
- Cross-Media Audience & Attention Measurement
- Market role
- AdTech Vendor · Data Provider / Broker
- Official website
- telmarhelixa.com
What TelmarHelixa does
The company operates a B2B SaaS and data licensing model. It provides a unified platform that helps agencies, brands and media teams move from audience insight generation to cross-channel planning and forecasting inside one environment. Value is created by combining proprietary data fusion methods, integrated research assets and planning workflows that reduce fragmentation between insight, segmentation and media investment decisions.
Category differentiation
This is a B2B audience intelligence and media planning software company, not a consumer app, ad network or demand-side buying platform. It is closer to cross-media planning and insight software than to pure market research fieldwork providers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
TelmarHelixa is a B2B audience intelligence and cross-media planning software business serving media agencies, brand marketers, planners, researchers and media sales teams. Its platform combines audience discovery, research aggregation, segmentation, forecasting and cross-channel media planning, using proprietary data fusion and access to large research repositories across multiple markets. The company primarily makes money from enterprise software subscriptions and licensed access to datasets and modules. Its customers use the platform to analyse audiences, connect proprietary and third-party data, model media investments and plan campaigns across channels. Evidence also indicates the business is now owned by Liiv LLC, following Telmar’s earlier acquisition of Helixa.
Business model & monetisation
Revenue comes mainly from enterprise SaaS subscriptions sold via licensed platform access, with pricing structured around seats, modules, datasets and market coverage. Additional monetisation comes from premium research and data integrations, expanded data usage tiers and broader enterprise deployments, resulting in a hybrid software subscription plus data licensing model.
- Enterprise platform subscriptions
- Software Subscription
- Module-based licensed access
- Software Subscription
- Research dataset and market access
- Pay-per-Use
- Premium data integrations
- Software Subscription
- Implementation or client support services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Recent recorded signals
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Questions about TelmarHelixa
What is TelmarHelixa?
TelmarHelixa is a B2B platform for audience intelligence, research analysis and cross-media planning.
Who uses TelmarHelixa?
Its users are mainly media agencies, brand marketers, planners, researchers, insight teams and some media sales teams.
How does TelmarHelixa make money?
It primarily earns revenue from enterprise software subscriptions, licensed modules and dataset access.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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