TelmarHelixa

Telmar operates as a B2B media technology and analytics provider. It develops and maintains software platforms for audience intelligence, cross-media reach and frequency planning, and integration of multiple research datasets into unified analyses. Value is created by enabling media planners, strategists, and broadcasters to profile audiences, combine disparate survey and behavioural data, and translate this into media schedules and campaign adjustments across channels such as TV, print, radio, and digital.

Revenue is generated primarily through recurring SaaS and software licence agreements for its cloud-based platform and established planning tools, often sold to agencies, media owners, and large advertisers on a multi-seat or multi-market basis. Additional value and revenue streams include paid access to curated data, implementation and integration projects (for example, multibasing client surveys with industry currencies), training and support, and potentially consulting around best-use of the tools for planning and audience segmentation. The acquisition of an audience intelligence platform extends its offering into AI-supported social and digital audience insight while remaining within a software-centric, B2B model.

Telmar Group, Inc. is a United States-based media technology company providing software for audience insights, media planning, and data integration to the advertising and media industries. Its cloud platform combines survey data, social and digital behaviour signals, and media currencies to support audience discovery, cross-media reach and frequency analysis, and campaign planning.

The company generates revenue mainly by licensing its SaaS tools and legacy on-premise systems to agencies, broadcasters, advertisers, and research teams, with additional income from data access, professional services, and training. Telmar operates globally and serves media agencies, brand and audience strategists, broadcasters, and analytics teams that need to analyse consumer audiences and plan advertising across multiple channels.