TelmarHelixa
TelmarHelixa is a audience intelligence and cross-media planning software for agencies and brands.
Analyst Perspective
TelmarHelixa is a B2B audience intelligence and cross-media planning software business serving media agencies, brand marketers, planners, researchers and media sales teams. Its platform combines audience discovery, research aggregation, segmentation, forecasting and cross-channel media planning, using proprietary data fusion and access to large research repositories across multiple markets. The company primarily makes money from enterprise software subscriptions and licensed access to datasets and modules. Its customers use the platform to analyse audiences, connect proprietary and third-party data, model media investments and plan campaigns across channels. Evidence also indicates the business is now owned by Liiv LLC, following Telmar’s earlier acquisition of Helixa.
Analyst Signal Briefing
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Key insights about TelmarHelixa
Category Differentiation
This is a B2B audience intelligence and media planning software company, not a consumer app, ad network or demand-side buying platform. It is closer to cross-media planning and insight software than to pure market research fieldwork providers.
TelmarHelixa: About
The company operates a B2B SaaS and data licensing model. It provides a unified platform that helps agencies, brands and media teams move from audience insight generation to cross-channel planning and forecasting inside one environment. Value is created by combining proprietary data fusion methods, integrated research assets and planning workflows that reduce fragmentation between insight, segmentation and media investment decisions.
How TelmarHelixa Works & Monetises
Business model analysis and core revenue streams
Revenue appears to come mainly from enterprise SaaS subscriptions sold via licensed platform access, with pricing structured around seats, modules, datasets and market coverage. Additional monetisation likely comes from premium research and data integrations, expanded data usage tiers and broader enterprise deployments, resulting in a hybrid software subscription plus data licensing model.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (TelmarHelixa)
Telmar and ID5 Announce Innovative Partnership to Support Publishers and Brands When the Cookie Crumbles - ExchangeWire.com
Telmar, a global leader in advertising and media software, and ID5, the independent identity solution for digital advertising, announced a collaboration to harness data for planning and predicting media campaigns in cookie-less environments. With the deprecation of third-party cookies and MAIDs, the partnership aims to expand the data Telmar ingests from media owners and brands to improve audience planning in a post-cookie world. ID5’s Universal ID enables the sharing of user-level information and activation of first- and third-party data across browsers and in-app environments, backed by privacy-by-design safeguards that ensure consent before ID generation and enforce advertising privacy preferences. Telmar joins ID5’s INSIDE partnership program to support distribution of the ID5 ID and promote an open web. Leaders James Ingram (Telmar) and Mathieu Roche (ID5) emphasize faster, better insights and expanded usage of the Universal ID, including new territories and campaign planning. ID5 notes Universal ID is active on over 60,000 websites and reaches more than 500 million users daily.
Read original sourceRTÉ Launch New Ad Research Tools; Jam3 and MediaMonks Set to Merge - ExchangeWire.com
RTÉ unveiled two new ad research tools, A Single Audience Metric for One RTÉ and Understanding Audio, developed with Telmar and Red C to enhance cross-channel campaign measurement and radio engagement insights. The Single Audience Metric computes total reach across RTÉ channels and platforms, while Understanding Audio provides data on programme type, listening medium, and user activities to inform advertising plans. Separately, Jam3 and MediaMonks are merging under S4 Capital to operate as a single entity, expanding their footprint in Los Angeles, the Netherlands, Canada, and Latin America (including Uruguay). Bloomberg Quicktake reported 7.4 million average monthly viewers from December 2020 to February 2021 and 56 million average monthly viewers for on-demand videos, with OTT availability since November 2020 across Roku Channel, Rakuten, Tubi, Bloomberg.com, and YouTube.
Read original sourceTelmarHelixa: Frequently Asked Questions
What is TelmarHelixa?
TelmarHelixa is a B2B platform for audience intelligence, research analysis and cross-media planning.
Who uses TelmarHelixa?
Its users are mainly media agencies, brand marketers, planners, researchers, insight teams and some media sales teams.
How does TelmarHelixa make money?
It primarily earns revenue from enterprise software subscriptions, licensed modules and dataset access.
Company Facts
- Founded
- 1968
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- telmarhelixa.com