Fifty
Audience intelligence and media activation platform for brands and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Fifty Technology Limited
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- United Kingdom
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Official website
- fifty.io
What Fifty does
Fifty creates value by turning large-scale behavioural data into privacy-safe audience insights, planning outputs and campaign optimisation workflows. It sells this capability in two ways: as software used directly by marketers and agencies, and as managed delivery where Fifty’s team executes strategy, planning, activation and reporting using the same proprietary tools and data assets.
Category differentiation
This company is not a consumer app or publisher; it is a B2B audience intelligence and media workflow provider. It is also not a foundational LLM vendor, despite using AI and natural language interfaces in planning workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Fifty is a UK-based B2B marketing technology company that provides audience intelligence, media planning, campaign activation, optimisation and reporting tools for brands, advertisers and agencies. Its products combine privacy-safe audience segmentation, natural language querying, cross-channel performance reporting and planning workflows across search, social and display channels. The company generates revenue through a hybrid model: subscription access to its software platform and related data capabilities, alongside managed services for strategy, planning, activation and optimisation. Its paying customers are business users such as brand marketing teams, media planners, strategists and agencies rather than consumers.
Company news briefing
Briefing updated:
Building on the recent appointments of Matt Chinn and Charlie Firebrace to lead global growth, Fifty has launched AudienceAI Assistant. This AI-powered interface enables brands to engage directly with custom audiences to generate real-time messaging strategies and actionable insights. By integrating proprietary audience intelligence into the decision-making process, the tool advances Fifty's strategy to scale its AI-driven solutions following its double shortlisting at the 2026 Drum Marketing Awards EMEA for its work with England Rugby and Formula E.
Business model & monetisation
Fifty monetises through a hybrid mix of SaaS licensing and service revenue. The platform is sold on subscription or enterprise-contract terms for access to audience intelligence, planning, reporting and API-based workflows, while managed services are sold through retainers or project fees for strategy, planning, activation, optimisation and insight work. Proprietary data-driven audience intelligence also strengthens pricing and supports upsell into higher-value service engagements.
- Platform subscriptions
- Software Subscription
- Managed campaign strategy and activation
- Service Fee
- Audience insight and research engagements
- Service Fee
- API and data access
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Fifty Technology Limited
IAB vendor record: 100
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Steam Wishlist data is now available in Fifty campaign reporting
Recorded impact score: 5/5
Gaming marketers can now see Steam Wishlist data alongside media investment and campaign performance data in the Fifty platform.
Fifty Launches New AI-Powered Audience Interface That Enables Brands To “Talk” Directly With Their Custom Audiences
Recorded impact score: 4/5
AudienceAI Assistant lets marketers build strategies, test messaging and generate actionable ideas in real time, bringing proprietary audience intelligence into every marketing decision.
Explore company relationships
Questions about Fifty
What is Fifty?
Fifty is a B2B audience intelligence, planning and media activation company serving brands and agencies.
Who uses Fifty?
Its users are brand marketers, advertisers, media planners, strategists and agencies running cross-channel campaigns.
How does Fifty make money?
It makes money through software subscriptions, enterprise platform access and managed service fees for strategy, activation and optimisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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