mediMACH
mediMACH is a media planning and audience analytics software for market-media studies.
Analyst Perspective
mediMACH GmbH & Co. KG is a German private software company that develops and licenses mediMACH, a web-based market and media planning platform used for audience analysis, reach evaluation, media comparison, and campaign planning. Its core products, including mediMACH Online and mediMACH Professional, enable agencies, media planners, marketing teams, analysts, and media owners to work with standard market-media studies such as AWA and ma inside a single workflow. The company generates revenue through recurring licensed access to its software and associated study-based data access, with a higher-tier professional offering for more advanced users and organisational needs. Its commercial position sits at the intersection of advertising technology and B2B SaaS, focused on analytics, planning efficiency, and standardised use of established media research datasets in the German market.
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Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about mediMACH
Category Differentiation
mediMACH is not a consumer media property, ad network, or full-service agency. It is a specialised B2B software provider for media planning, audience analysis, and market-media study evaluation.
mediMACH: About
mediMACH runs a specialised B2B software business built around proprietary media planning and analysis tools. It creates value by integrating industry-standard market-media studies into a unified interface that supports reach analysis, audience overlap evaluation, benchmarking, forecasting, and reporting. Customers embed the platform into recurring planning workflows, which makes the software operationally useful for campaign development, cross-media comparison, and internal reporting. The company complements the platform with training and support services that improve onboarding and retention.
How mediMACH Works & Monetises
Business model analysis and core revenue streams
mediMACH monetises through subscription-style licensed access to its software platform, primarily via named-user access to mediMACH Online and related professional tiers. Revenue is also tied to access to embedded market-media study datasets, creating a hybrid of software subscription and data-access licensing. Premium functionality and enterprise-grade workflows support tiered pricing, while training and onboarding services provide ancillary service revenue.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
mediMACH: Frequently Asked Questions
What is mediMACH?
mediMACH is a German B2B software company that provides web-based media planning and audience analytics tools built around standard market-media studies.
Who uses mediMACH?
Media agencies, media planners, marketing teams, media owners, and professional analysts use mediMACH for reach analysis, comparison, forecasting, and reporting.
How does mediMACH make money?
mediMACH makes money through licensed software access, tiered professional product subscriptions, study-linked data access, and related training or support services.
Company Facts
- Founded
- 2004
- Headquarters
- Germany
- Core Segment
- AdTech Vendor
- Official Link
- medimach.com