Observed Signal · Oct 14, 2026 · Market Signal · Source: mediMACH · Impact: 2/5
ma 2026 Audio II Update zum Auswerten mit mediMACH verfügbar
Am 14.10.2026 wurde das Update der ma 2026 Audio II Studie zum Auswerten mit mediMACH verfügbar gemacht.
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best for planning 2026 I zum Auswerten mit mediMACH verfügbar
Am 24.09.2026 wurde best for planning 2026 I zum Auswerten mit mediMACH verfügbar gemacht. Zudem wurde der Kinder-Medien-Monitor 2026 am 17.09.2026 verfügbar.
b4t brands 2026-2 zum Auswerten mit mediMACH verfügbar
Am 04.09.2026 wurde b4t brands 2026-2 zum Auswerten mit mediMACH verfügbar gemacht. Zudem sind Vorabtarife PZ 2027 in mediMACH verfügbar.
ma 2026 Audio I: German Radio Audience Results
ag.ma published the ma 2026 Audio I audience survey on 25 March 2026, reporting stable overall radio reach and detailed station/combo performance across Germany. The study (German-speaking population 14+, base population 71.001 million) collected 66,715 interviews between 7 Sept and 7 Dec 2025. Daily reach (Mon–Fri) is 74.5% (slightly down from 74.9%), average listening time ~250 minutes. STUDIO GONG, as a national media seller, posted the largest percentage gain among national marketers (2,730k listeners in the average hour Mon–Fri, +8.4%; in 14–49: 1,284k, +11.8%). Regional combos and local stations showed notable gains: BAYERN FUNKPAKET, NEW AUDIO KOMBI NRW, DIE NEUE 107.7, Ostseewelle, SACHSEN FUNKPAKET and others recorded double- or double-digit percentage increases in key demos.
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