Kantar Media
Media measurement and audience analytics for advertisers and media owners.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Kantar Media
- Entity type
- COMPANY
- Headquarters
- United Kingdom
- Company size
- 1,001–5,000
- Market role
- Data Provider / Broker
- Official website
- fifty5blue.com
What Kantar Media does
Kantar Media operates a B2B data and analytics model built on proprietary audience measurement systems, advertising intelligence datasets and research assets. It captures and processes media consumption, advertising placement and consumer insight data, then packages that intelligence into software access, licensed datasets and expert-led analytical services. The company creates value by supplying trusted measurement infrastructure and decision-support tools that clients use for planning, buying, selling and evaluating media.
Category differentiation
Kantar Media is the media measurement and analytics business, not the broader Kantar insights group and not a media buying agency. It competes in measurement, audience intelligence and analytics rather than ad serving or programmatic execution.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Kantar Media is a private media measurement, audience analytics and advertising intelligence company headquartered in the United Kingdom. It provides cross-media audience measurement, ad spend intelligence, consumer profiling and bespoke research services to advertisers, agencies, broadcasters, streaming platforms, media owners and sports organisations. Its core products combine proprietary measurement technology, panel and survey data, analytics software and managed expert support. The company generates revenue through recurring subscriptions to analytics platforms, licensed data assets and managed research and advisory engagements. Following its August 2025 acquisition by H.I.G. Capital, Kantar Media continues to operate as an independent business under its existing brand, focused on helping enterprise clients plan media, evaluate campaigns, understand audiences and quantify advertising and sponsorship outcomes.
Business model & monetisation
Kantar Media monetises through recurring SaaS subscriptions, enterprise data licensing and managed analytics or research fees. Pricing is structured around access to analytics platforms, use of proprietary audience and advertising datasets, geography and dataset scope, user seats and bespoke project work. Additional revenue comes from custom reporting, consultancy support, integration and specialised vertical research such as sports sponsorship analytics.
- Audience measurement platforms and data access
- Software Subscription
- Advertising intelligence datasets
- Software Subscription
- Consumer profiling and TGI data licensing
- Software Subscription
- Custom analytics, research and consultancy
- Service Fee
- Specialised sports and sponsorship analytics
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Kantar
Market research and media measurement provider for enterprise marketers.
- Médiamétrie
French audience measurement provider for TV, audio and digital media.
- Nielsen
Media measurement, ad intelligence, and content data provider.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Panel Service Executive (Entry Level - Customer Service)(Junior) | Customer Success & Client Operations | London, Westgate | |
| Tech Support Lead - CRM & Panel Member App(Lead) | Customer Success & Client Operations | Madrid, Calle Rios Rosas | |
| TAM Ireland Panel Service Executive FTC(Mid-Level) | Customer Success & Client Operations | Dublin, Ely Place | |
| Estadístico Pleno(Mid-Level) | Data, AI & Analytics | Lima, Paseo de La Republica | |
| TAM Ireland Panel Build Manager(Mid-Level) | Customer Success & Client Operations | Dublin, Ely Place |
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Questions about Kantar Media
What is Kantar Media?
Kantar Media is a B2B media measurement, audience analytics and advertising intelligence company serving advertisers, agencies, broadcasters and media owners.
Who uses Kantar Media?
Its users include advertisers, media agencies, broadcasters, streaming platforms, publishers, sports rights holders and analytics teams that need audience and advertising insight.
How does Kantar Media make money?
It makes money from recurring software subscriptions, licensed data assets and paid managed research and analytics services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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