Smartme Analytics

The company runs an incentivised single‑source panel via a consumer app that captures passive digital behaviour (apps, web, location, ACR for media exposure) and survey responses. These behavioural and declared data are processed into standardised datasets and analytics products focused on cross‑media measurement and consumer behaviour.

Value is created for advertisers, media agencies and research/insights teams through dashboards and tools for audience profiling, media planning, competitive benchmarking, reach and frequency measurement, advertising effectiveness and CTV landscape analysis. Additional value is created via bespoke research projects (brand and conversion lift, custom studies). The freemium portal exposes aggregated metrics to broaden adoption and generate leads into paid licences and services. Consumer panel members are rewarded for data provision, and the company monetises only on the B2B client side by selling access to insights and analytics outputs rather than trading media inventory.

Smartme Analytics (SMART ANALYTICS S.L.) is a Spain-based cross‑media measurement and consumer insights company. It operates an opted‑in mobile and CTV panel that passively tracks app and web usage, digital footprint, geolocation and media exposure using ACR, combined with survey data, to build single‑source audience and performance datasets.

The company sells access to dashboards and studies that cover consumer profiling, audience planning, competitive digital benchmarking, cross‑media reach and frequency, advertising effectiveness and CTV market diagnostics. Revenue comes from B2B clients such as advertisers, media agencies, research and insights teams, which license SaaS-style platforms and premium dashboards, commission bespoke research projects and use freemium tools as an entry point. Panel participants use a consumer app and are incentivised, but they are data suppliers rather than paying customers.