Smartme Analytics
Independent crossmedia measurement platform for advertisers, agencies and broadcasters.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Smart Analytics S.L.
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- C/Orense 20, 2º 1º, 28020 Madrid; operational centre Paseo del Club Deportivo 1, Edif. 4, 28023 Pozuelo de Alarcón, Madrid, Spain
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- smartmeanalytics.com
What Smartme Analytics does
Smartme Analytics runs a B2B software and data business built around crossmedia advertising measurement. It collects consent-based behavioural and media exposure data through its proprietary app and panel infrastructure, processes that data through its measurement stack, and sells access to analytics modules, planning tools and audience intelligence products. The business creates value by giving buyers a single measurement layer across fragmented media channels and monetises that value through recurring platform access and data-enabled analytics products.
Category differentiation
Smartme Analytics is a B2B advertising measurement and audience analytics company, not a consumer media publisher or an ad buying platform. Its consumer app is primarily a data collection mechanism supporting its measurement products rather than its main commercial offering.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Smartme Analytics is a Spanish B2B measurement and analytics company operating a crossmedia platform for tracking advertising exposure and performance across channels including linear TV, radio, connected TV, digital, social and out-of-home. Its offering combines proprietary automatic content recognition, digital tracking and a consent-based single-source panel to help clients measure reach, frequency, deduplication, attribution, brand lift and conversion impact. The company makes money primarily by selling software access, analytics modules and data-driven measurement products to advertisers, media agencies, broadcasters and planning teams. It also derives value from its proprietary data asset and panel infrastructure, which supports audience profiling, planning, benchmarking and effectiveness studies as an independent measurement layer not tied to major walled gardens.
Business model & monetisation
The primary monetisation model is B2B SaaS licensing for access to the core measurement platform and related modules such as planning, reach and frequency, benchmarking, optimisation and effectiveness analysis. A secondary layer is data monetisation through audience intelligence products and panel-derived insights. The company likely sells through enterprise contracts, subscriptions and scoped analytics engagements rather than media arbitrage or ad spend mark-ups.
- Crossmedia measurement platform access
- SaaS / software subscription
- Planning and optimisation modules
- SaaS / software subscription
- Audience intelligence and panel-derived data products
- Data licensing / subscription
- Effectiveness studies and analytics projects
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Smartme Analytics
IAB vendor record: 653
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 7, 8, 9
- Declared feature IDs
- 3
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Smartme Analytics
What is Smartme Analytics?
Smartme Analytics is a Spanish crossmedia measurement and analytics company that helps advertisers, agencies and broadcasters measure campaign exposure, reach, frequency and effectiveness across multiple media channels.
Who uses Smartme Analytics?
Its main users are advertisers, brand teams, media agencies, broadcasters, media planners and analytics teams that need independent cross-channel measurement and audience insight.
How does Smartme Analytics make money?
It mainly earns revenue from B2B software subscriptions, modular analytics products, audience intelligence data and related effectiveness or planning engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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