Smartme Analytics

Smartme Analytics runs a B2B software and data business built around crossmedia advertising measurement. It collects consent-based behavioural and media exposure data through its proprietary app and panel infrastructure, processes that data through its measurement stack, and sells access to analytics modules, planning tools and audience intelligence products. The business creates value by giving buyers a single measurement layer across fragmented media channels and monetises that value through recurring platform access and data-enabled analytics products.

Smartme Analytics is a Spanish B2B measurement and analytics company operating a crossmedia platform for tracking advertising exposure and performance across channels including linear TV, radio, connected TV, digital, social and out-of-home. Its offering combines proprietary automatic content recognition, digital tracking and a consent-based single-source panel to help clients measure reach, frequency, deduplication, attribution, brand lift and conversion impact.

The company makes money primarily by selling software access, analytics modules and data-driven measurement products to advertisers, media agencies, broadcasters and planning teams. It also derives value from its proprietary data asset and panel infrastructure, which supports audience profiling, planning, benchmarking and effectiveness studies as an independent measurement layer not tied to major walled gardens.