Smartme Analytics
Smartme Analytics is a independent crossmedia measurement platform for advertisers, agencies and broadcasters.
Analyst Perspective
Smartme Analytics is a Spanish B2B measurement and analytics company operating a crossmedia platform for tracking advertising exposure and performance across channels including linear TV, radio, connected TV, digital, social and out-of-home. Its offering combines proprietary automatic content recognition, digital tracking and a consent-based single-source panel to help clients measure reach, frequency, deduplication, attribution, brand lift and conversion impact. The company makes money primarily by selling software access, analytics modules and data-driven measurement products to advertisers, media agencies, broadcasters and planning teams. It also derives value from its proprietary data asset and panel infrastructure, which supports audience profiling, planning, benchmarking and effectiveness studies as an independent measurement layer not tied to major walled gardens.
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Key insights about Smartme Analytics
Category Differentiation
Smartme Analytics is a B2B advertising measurement and audience analytics company, not a consumer media publisher or an ad buying platform. Its consumer app is primarily a data collection mechanism supporting its measurement products rather than its main commercial offering.
Smartme Analytics: About
Smartme Analytics runs a B2B software and data business built around crossmedia advertising measurement. It collects consent-based behavioural and media exposure data through its proprietary app and panel infrastructure, processes that data through its measurement stack, and sells access to analytics modules, planning tools and audience intelligence products. The business creates value by giving buyers a single measurement layer across fragmented media channels and monetises that value through recurring platform access and data-enabled analytics products.
How Smartme Analytics Works & Monetises
Business model analysis and core revenue streams
The primary monetisation model is B2B SaaS licensing for access to the core measurement platform and related modules such as planning, reach and frequency, benchmarking, optimisation and effectiveness analysis. A secondary layer is data monetisation through audience intelligence products and panel-derived insights. The company likely sells through enterprise contracts, subscriptions and scoped analytics engagements rather than media arbitrage or ad spend mark-ups.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Smartme Analytics)
CTV Landscape Marzo 2026
La televisión conectada se ha consolidado como uno de los pilares del consumo audiovisual en España. Sin embargo, su crecimiento exponencial ha venido acompañado de una mayor complejidad: múltiples plataformas, modelos de suscripción híbridos, consumo multipantalla y una fragmentación que dificulta la medición comparativa con TV lineal, social media o vídeo online.
Read original sourceCTV Landscape Abril 2026
La televisión conectada se ha consolidado como uno de los pilares del consumo audiovisual en España. Sin embargo, su crecimiento exponencial ha venido acompañado de una mayor complejidad: múltiples plataformas, modelos de suscripción híbridos, consumo multipantalla y una fragmentación que dificulta la medición comparativa con TV lineal, social media o vídeo online.
Read original sourceSmartme Analytics y The Trade Desk se alían para llevar la medición crossmedia a la activación programática
A partir de ahora, los anunciantes pueden activar en The Trade Desk los segmentos exclusivos construidos a partir del consumo crossmedia real del panel de Smartme Analytics. Una alianza que cierra el círculo entre medición, planificación y activación.
Read original sourceSmartme Analytics: Frequently Asked Questions
What is Smartme Analytics?
Smartme Analytics is a Spanish crossmedia measurement and analytics company that helps advertisers, agencies and broadcasters measure campaign exposure, reach, frequency and effectiveness across multiple media channels.
Who uses Smartme Analytics?
Its main users are advertisers, brand teams, media agencies, broadcasters, media planners and analytics teams that need independent cross-channel measurement and audience insight.
How does Smartme Analytics make money?
It mainly earns revenue from B2B software subscriptions, modular analytics products, audience intelligence data and related effectiveness or planning engagements.
Company Facts
- Founded
- 2020
- Headquarters
- C/Orense 20, 2º 1º, 28020 Madrid; operational centre Paseo del Club Deportivo 1, Edif. 4, 28023 Pozuelo de Alarcón, Madrid, Spain
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- smartmeanalytics.com