Médiamétrie

TF1 Netflix Distribution Deal: First for European Broadcasters

VideoWeek’s Week in Charts surveys ongoing shifts in ad tech and media. The edition highlights a Netflix–TF1 distribution partnership bringing TF1 Group’s live channels and TF1+ into Netflix’s France interface next year, signaling continued localisation of streaming platforms. It also notes growing attention to co-viewing measurement in connected TV, with TF1 Publicité advocating standardised metrics to estimate reach across households viewing the same content. In parallel, Reddit’s ad business is forecast to reach about $1.8B in 2025 and $2.5B by 2026, aided by AI-driven targeting and expanding reach; the piece quotes WARC’s Celeste Huang on Reddit’s momentum. The article also covers broader TV ad statistics such as pause breaks offering opportunities for pause ads and a transparency gap in inventory curation reported by Ozone, illustrating how publishers and advertisers navigate measurement, AI, and programmatic trends in 2025.

TF1+ Aims to Be Premium YouTube Alternative

TF1, the French broadcaster, reported Q1 2025 results, marking the first full year of operation for its TF1+ streaming service (launched January 2024). TF1+ revenues rose 37% year-over-year, with digital sales accounting for more than 10% of total ad revenues for the first time. Total consolidated revenues rose 1.6% YoY, while non-ad revenues grew 9.6%, helping offset declines in linear TV. TF1 PUB has been driving digital monetisation with new formats, channel placements and retail media partnerships. TF1 said TF1+ could become a full-funnel marketing platform, adding data partners, geotargeting and shoppable ads to attract advertisers who would otherwise spend with YouTube or Meta. In Q1 2025, TF1+ averaged 35 million streamers per month and 272 million hours viewed, with the group targeting double-digit digital revenue growth in 2025 and aiming to be the leading free streaming platform in France and French-speaking markets. Summer sports events are expected to boost audiences.

First-id and Implcit Unite for Enhanced Ad Targeting

Implcit, an advertising statistics and AI specialist, and First-id, a deterministic identification provider, announce a strategic alliance that combines First-id's deterministic ID deployed across 200+ premium publishers with Implcit's predictive capabilities based on Médiamétrie's internet panel. The partnership aims to help advertisers reach the right audiences across devices and environments while upholding privacy and performance. Key capabilities include qualifying over 47 million internet users in France (including cookieless sessions), access to a catalog of 180 segments, and the ability to create tailor-made segments within 24 hours. Distribution spans more than 200 premium domains with controls over formats and contexts, available via standard purchasing tools or a full managed service. A practical proof point comes from an Easter campaign for Intermarché conducted with Zenith, where several million First-id identifiers were qualified for targets such as families with children and deal seekers, illustrating improved targeting and privacy compliance amid fragmentation.