Médiamétrie
French audience measurement provider for TV, audio and digital media.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Médiamétrie
- Entity type
- COMPANY
- Founded
- 1985
- Headquarters
- France
- Company size
- 501–1,000
- Market role
- Data Provider / Broker
- Official website
- mediametrie.fr
What Médiamétrie does
Médiamétrie operates a B2B measurement and research model built on proprietary panels, syndicated datasets and standardised audience currencies. It creates value by collecting and harmonising audience data across media channels, turning that data into trusted planning and trading benchmarks, and distributing access through subscription platforms, licensed data products and one-off report sales. Because media owners, advertisers and agencies need a common measurement framework, the business benefits from market-wide adoption and repeat usage.
Category differentiation
Médiamétrie is not an ad network, DSP or media owner; it is a measurement and audience analytics provider. It is closest to Nielsen or Kantar in function, with a stronger French market focus and currency role.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Médiamétrie is a French B2B audience measurement and media analytics company that provides market-standard ratings, cross-media measurement systems and syndicated research products for broadcasters, audio platforms, publishers, advertisers and media agencies. Its core role is to measure audience behaviour across linear TV, streaming, digital, radio, podcasts and social environments, then package those datasets into tools used for media planning, campaign evaluation and market trading. The company makes money primarily through recurring subscriptions and licensing fees for access to measurement systems and official audience currencies, supplemented by paid reports, observatories and bespoke data products sold directly through its online store. Its customer base is concentrated in professional media and advertising stakeholders rather than consumers, and its position is strengthened by broad industry backing in France and extensions into selected African markets through acquisitions.
Company news briefing
Briefing updated:
Médiamétrie has restructured its internal governance by transitioning to a 'Comité Exécutif' model, reflecting organisational adjustments as its parent, Radio France, navigates significant fiscal pressures and potential structural mergers. The company is currently addressing industry concerns regarding the 'Digital Omnibus' legislative provisions while continuing to engage in international methodological debates on polling. These developments indicate a period of operational realignment intended to manage regulatory uncertainty and evolving sector standards.
Business model & monetisation
The company monetises through recurring subscriptions to audience measurement systems, licensing of official audience currencies and access fees for syndicated datasets and dashboards. Additional revenue comes from paid studies, observatories and downloadable reports sold individually through its online store, with some potential contribution from bespoke research and region-specific measurement products. Commercially, this is a mix of SaaS-like data access, licensing and report sales rather than advertising or media arbitrage.
- Audience measurement subscriptions
- Software Subscription
- Licensing of official audience currencies and syndicated datasets
- Software Subscription
- Paid reports and studies via online store
- Pay-per-Use
- Bespoke and regional research products
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
MEDIAMETRIE
IAB vendor record: 769
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 8
- Declared feature IDs
- 1, 3
Products & market categories
Competitors & alternatives
- Kantar Media
Media measurement and audience analytics for advertisers and media owners.
- DISQO
Advertising measurement and consumer insights platform for brands and agencies.
- Attain
Commerce data platform for targeting, insights and purchase-based measurement.
- Nielsen
Media measurement, ad intelligence, and content data provider.
- Circana
Retail, consumer and media measurement platform for enterprises.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Médiamétrie
What is Médiamétrie?
Médiamétrie is a French B2B audience measurement company that provides ratings, cross-media analytics and syndicated research for the media and advertising industries.
Who uses Médiamétrie?
Its users are broadcasters, streaming and audio platforms, advertisers, media agencies, publishers, researchers and other professional media stakeholders.
How does Médiamétrie make money?
It earns revenue from subscriptions and licensing for measurement systems and datasets, plus sales of reports, studies and other paid research products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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