Médiamétrie

Médiamétrie operates a B2B measurement and research model built on proprietary panels, syndicated datasets and standardised audience currencies. It creates value by collecting and harmonising audience data across media channels, turning that data into trusted planning and trading benchmarks, and distributing access through subscription platforms, licensed data products and one-off report sales. Because media owners, advertisers and agencies need a common measurement framework, the business benefits from market-wide adoption and repeat usage.

Médiamétrie is a French B2B audience measurement and media analytics company that provides market-standard ratings, cross-media measurement systems and syndicated research products for broadcasters, audio platforms, publishers, advertisers and media agencies. Its core role is to measure audience behaviour across linear TV, streaming, digital, radio, podcasts and social environments, then package those datasets into tools used for media planning, campaign evaluation and market trading.

The company makes money primarily through recurring subscriptions and licensing fees for access to measurement systems and official audience currencies, supplemented by paid reports, observatories and bespoke data products sold directly through its online store. Its customer base is concentrated in professional media and advertising stakeholders rather than consumers, and its position is strengthened by broad industry backing in France and extensions into selected African markets through acquisitions.