Médiamétrie

The company operates a syndicated audience measurement and research model. It maintains representative panels, surveys and metering infrastructure for TV, radio and online usage, then aggregates and standardises this data into common currencies used by the French media and advertising market. Access to these datasets and tools is sold via ongoing licences or subscriptions to multiple industry participants, spreading the cost of data collection across many customers.

In addition, it conducts ad hoc and custom studies, international reporting and consulting projects using its measurement assets and expertise in media research. This creates value by providing neutral, comparable audience benchmarks that underpin media trading and planning, while also offering deeper analytical services built on top of the core measurement infrastructure.

Médiamétrie is a French audience measurement and media research company that provides standardised ratings and usage metrics for television, radio and digital media. Its services function as de facto trading currencies for broadcasters, publishers and advertising professionals in the French market across linear TV, radio and internet.

The company earns revenue primarily by selling recurring access to syndicated measurement products (panels, surveys and monthly datasets) and by delivering bespoke studies and consulting around media consumption and advertising effectiveness. Its direct customers are TV channels, radio stations, digital publishers, media agencies, advertisers and industry bodies that require neutral third‑party audience data for planning, trading and regulatory or strategic analysis.