AGF Videoforschung
German video audience measurement and planning data provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- AGF Videoforschung GmbH
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Gärtnerweg 4 – 8, D-60322 Frankfurt am Main
- Company size
- 10–49
- Market role
- Data Provider / Broker
- Official website
- agf.de
What AGF Videoforschung does
AGF Videoforschung operates a measurement-and-data infrastructure model. It collects and standardises audience usage data across television and streaming, packages that data into licensable datasets, and layers workflow software on top for analysis, planning, forecasting, monitoring, and reporting. Value is created through market-standard measurement methodology, consistent cross-platform datasets, and deep integration of data into customer planning and evaluation processes.
Category differentiation
AGF Videoforschung is a German audience measurement and planning data provider, not a broadcaster, ad network, or consumer streaming service. It is best understood as market measurement infrastructure for TV and video rather than a media owner.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AGF Videoforschung is a German B2B audience measurement company focused on television and streaming analytics. It provides proprietary datasets and software tools used for reach analysis, cross-platform measurement, media planning, campaign control, and reporting across linear TV and connected video environments. Its products are positioned as standardised measurement infrastructure for the German market rather than consumer-facing media products. The company makes money primarily by licensing proprietary audience datasets and selling subscription access to analytics and planning software. Its customers are broadcasters, streaming platforms, media agencies, advertisers, and audience research teams that need certified viewing data and planning tools for campaign evaluation and media allocation decisions.
Company news briefing
Briefing updated:
AGF Videoforschung continues to advance its transparency initiatives through monthly TV-to-streaming convergence hitlists and platform performance overviews, while emphasising the need for independent measurement to protect media diversity against big tech black boxes and AI-driven metric pollution. Building on its ongoing cross-platform reporting, AGF unveiled a comprehensive system upgrade at the AGF Forum 2026, featuring a hybrid TV viewing measurement model set to launch in January 2028 that integrates HbbTV return-path data with traditional panels. Meanwhile, AGF's finalized weighting methodologies and regular convergence metrics continue to accurately capture cross-media consumption, highlighting lead performances across linear and streaming offerings.
Business model & monetisation
The company monetises through enterprise data licensing and subscription access to its software tools. Core revenue comes from licensing proprietary TV and streaming audience datasets, while additional recurring revenue comes from SaaS-style access to planning and analytics products such as AGF SCOPE, Reach Planner, PLAN TV, and TV CONTROL. Commercial terms are likely negotiated at enterprise level, reflecting industry-standard measurement infrastructure rather than low-touch self-serve software.
- TV and streaming audience dataset licensing
- Enterprise data licensing
- Analytics and planning software subscriptions
- Recurring software subscription
- Campaign control and reporting tool access
- Enterprise subscription or contracted access
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Frank Vogel Appointed Deputy Chairman of AGF Supervisory Board
TV Measurement · Recorded impact score: 1/5
Frank Vogel, CEO of Ad Alliance, has been elected as the new Deputy Chairman of the Supervisory Board at AGF Videoforschung, Germany's leading TV audience measurement body. He succeeds Carsten Schwecke, who resigned from the position after leaving RTL earlier this year. Schwecke is set to become Managing Director of MediaMarktSaturn Marketing starting November 1. Matthias Eckert of Hessischer Rundfunk remains Chairman. Vogel, who has led Ad Alliance since 2022 and since June 2026 also oversees RTL's national and international marketing and adtech strategy, brings extensive experience in marketing and market research. AGF Videoforschung's CEO, Kerstin Niederauer-Kopf, emphasized the importance of this appointment for the further development of their measurement systems and standards.
- Frank Vogel, CEO of Ad Alliance, was elected as Deputy Chairman of the AGF Supervisory Board.
- He succeeds Carsten Schwecke, who resigned after leaving RTL.
AGF-Aufsichtsrat wählt Frank Vogel zum stellvertretenden Vorsitzenden
Recorded impact score: 2/5
Vermarktungschef von RTL Deutschland übernimmt neue Funktion im Aufsichtsgremium der AGF Videoforschung
Time-Shifted Viewing Boosts Ratings for Babylon Berlin and Extra 3
TV Ratings & Measurement · Recorded impact score: 2/5
German broadcaster ARD's final season of 'Babylon Berlin' saw significant gains in final weighted ratings after accounting for time-shifted viewing, with the first episode rising by 360,000 viewers to 2.84 million and market shares between 12.7% and 14.0%. The 'Extra 3' anniversary show gained 380,000 viewers, lifting its young adult market share by nearly five points to 13.5%. ProSieben's 'The Masked Singer' increased its total reach by 20% to 1.29 million. The data, provided by AGF and analyzed by DWDL, reflects the aggregation of three-day delayed viewing and broader household data, but excludes streaming via Mediathek, which is expected to further boost these shows. The 'heute-show' led the week with a delayed-viewing increase of 880,000 viewers, reaching 4.33 million total.
- First episode of 'Babylon Berlin' final season rose by 360,000 viewers to 2.84 million in final weighted ratings.
- 'Extra 3' anniversary show gained 380,000 viewers to reach 1.69 million total, with 13.5% market share among 14-49 year-olds.
Klopp's RTL Debut Draws Over 10 Million Viewers
TV Ratings · Recorded impact score: 2/5
German TV ratings show a resurgence in public interest in the national team under coach Jürgen Klopp. On September 24, 2026, his debut on RTL drew 10.63 and 10.76 million viewers for the two halves of a Nations League match, with market shares of 43.7% and 50.6%, giving RTL its best daily share since 2011. Subsequently, on October 1, 2026, ZDF's broadcast of Germany vs. Serbia averaged 10.79 million viewers, exceeding 10 million for the third consecutive match. This match achieved a 47.3% market share overall, and 59.5% among ages 14-49. The broadcast also boosted the 'heute-journal' to 9.54 million viewers during halftime. These figures highlight the event's significance for the advertising industry.
- Klopp debut match on RTL (Sept 24, 2026) drew 10.63M and 10.76M viewers for two halves, with market shares of 43.7% and 50.6%.
- ZDF broadcast (Oct 1, 2026) averaged 10.79M viewers, marking the third consecutive match under Klopp to exceed 10M.
Industry Leaders Demand Independent Measurement for Media Diversity
Measurement & Analytics · Recorded impact score: 3/5
At the AGF Forum in Frankfurt, industry leaders emphasized the critical need for independent, transparent audience measurement to ensure media diversity. AGF CEO Kerstin Niederauer-Kopf warned against relying on opaque data from big tech platforms, which often function as black boxes. The event highlighted how AI can rapidly generate fake media sites and bot traffic, polluting online metrics and eroding trust. The speakers argued that verifiable measurement is the foundation for advertising investment and content production, and that its absence threatens media pluralism. They also noted potential conflicts between the EU Digital Omnibus and the European Media Freedom Act, as well as the growing need for human oversight in an AI-driven landscape.
- AGF CEO Kerstin Niederauer-Kopf called for more transparency and verifiable measurement methods in audience metrics.
- Pion3ers Managing Director Norman Wagner demonstrated creating a fully AI-generated online publication and simulating bot traffic in 7.5 minutes.
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Questions about AGF Videoforschung
What is AGF Videoforschung?
AGF Videoforschung is a German B2B audience measurement company providing TV and streaming datasets, analytics, and planning tools.
Who uses AGF Videoforschung?
Broadcasters, streaming platforms, media agencies, advertisers, planners, and research teams use its measurement data and software.
How does AGF Videoforschung make money?
It earns revenue mainly from licensing proprietary audience datasets and selling subscription access to analytics and planning software.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
11 publicly documented primary sources and citations linked across the market graph.
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