AGF Videoforschung
AGF Videoforschung is a german video audience measurement and planning data provider.
Analyst Perspective
AGF Videoforschung is a German B2B audience measurement company focused on television and streaming analytics. It provides proprietary datasets and software tools used for reach analysis, cross-platform measurement, media planning, campaign control, and reporting across linear TV and connected video environments. Its products are positioned as standardised measurement infrastructure for the German market rather than consumer-facing media products. The company makes money primarily by licensing proprietary audience datasets and selling subscription access to analytics and planning software. Its customers are broadcasters, streaming platforms, media agencies, advertisers, and audience research teams that need certified viewing data and planning tools for campaign evaluation and media allocation decisions.
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Key insights about AGF Videoforschung
Category Differentiation
AGF Videoforschung is a German audience measurement and planning data provider, not a broadcaster, ad network, or consumer streaming service. It is best understood as market measurement infrastructure for TV and video rather than a media owner.
AGF Videoforschung: About
AGF Videoforschung operates a measurement-and-data infrastructure model. It collects and standardises audience usage data across television and streaming, packages that data into licensable datasets, and layers workflow software on top for analysis, planning, forecasting, monitoring, and reporting. Value is created through market-standard measurement methodology, consistent cross-platform datasets, and deep integration of data into customer planning and evaluation processes.
How AGF Videoforschung Works & Monetises
Business model analysis and core revenue streams
The company monetises through enterprise data licensing and subscription access to its software tools. Core revenue appears to come from licensing proprietary TV and streaming audience datasets, while additional recurring revenue comes from SaaS-style access to planning and analytics products such as AGF SCOPE, Reach Planner, PLAN TV, and TV CONTROL. Commercial terms are likely negotiated at enterprise level, reflecting industry-standard measurement infrastructure rather than low-touch self-serve software.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Recent Signals (AGF Videoforschung)
‘Stubbe’ and SWR Perform Despite World Cup Dominance
DWDL reports that on June 23, 2026 Das Erste dominated German TV ratings driven by two FIFA World Cup matches — Portugal vs. Uzbekistan averaged 5.68 million viewers (30.5% share) and England vs. Ghana 6.24 million (41.2%). The matches also delivered very high shares among younger demos (14–49 and 14–59). Despite the World Cup’s dominance, other broadcasters posted notable results: ZDF’s repeat of the crime drama “Stubbe” reached 3.09 million viewers (15.5% share), and SWR Fernsehen’s consumer shows “Marktcheck” and “Preiswert, nützlich, gut?” reached 610,000 (3.0%) and 480,000 (2.4%) respectively, with stronger performance in the 14–49 demo. AGF SCOPE / AGF Videoforschung is cited as the data source. The article was published by DWDL on 2026-06-24 by Timo Niemeier.
Read original sourceSWR's consumer shows score vs World Cup
MEEDIA reports that on Tuesday evening Das Erste’s World Cup matches dominated linear TV ratings in Germany, with Portugal–Uzbekistan and England–Ghana drawing multi-million audiences and very high market shares. Unusually, SWR’s consumer magazine Marktcheck placed second in the 20:15 slot among 14–49 year‑olds, followed by another SWR consumer show about fridge-freezer combos, both substantially above the channel’s recent average. The piece also summarizes minor movements in German streaming charts (Netflix, Prime Video, Disney+) and notes ZDF’s YouTube channel 'sportstudio fußball' continued to dominate German YouTube highlight views, with some match clips reaching roughly 1.6 million views. TV audience data source cited is AGF Videoforschung.
Read original sourceRTLzwei Starts Weak, Strengthens Through Night
DWDL reports TV audience figures for June 23–24, 2026 showing RTLzwei began primetime weak but grew steadily as the evening progressed. RTLzwei’s initial airing of 'Hartz und herzlich' delivered 2.1% market share (14–49) and ~360,000 viewers; a later repeat rose to 3.7% and ~410,000 viewers, matching the reach of the report 'Deutschlands verlorene Kinder' (5.1% in the classic target group) which climbed to 9.8% after midnight. RTL showed a similar upward trend (an initial 2.1% for an old crime drama, later programming up to 6.5%; the crime drama reached 1.07 million viewers). Sat.1 and VOX achieved moderate reaches with repeats and series, while ProSieben performed poorly (average reach ~230,000, 2.0% among 14–49, day share 3.2%, ranking seventh among the eight major full‑program channels). Data source: AGF SCOPE (AGF Videoforschung).
Read original sourceAGF Videoforschung: Frequently Asked Questions
What is AGF Videoforschung?
AGF Videoforschung is a German B2B audience measurement company providing TV and streaming datasets, analytics, and planning tools.
Who uses AGF Videoforschung?
Broadcasters, streaming platforms, media agencies, advertisers, planners, and research teams use its measurement data and software.
How does AGF Videoforschung make money?
It earns revenue mainly from licensing proprietary audience datasets and selling subscription access to analytics and planning software.
Company Facts
- Founded
- 2017
- Headquarters
- Gärtnerweg 4 – 8, D-60322 Frankfurt am Main
- Core Segment
- Data Provider / Broker
- Company Size
- 10–49
- Official Link
- agf.de