AGF Videoforschung
AGF Videoforschung is a german video audience measurement and planning data provider.
Analyst Perspective
AGF Videoforschung is a German B2B audience measurement company focused on television and streaming analytics. It provides proprietary datasets and software tools used for reach analysis, cross-platform measurement, media planning, campaign control, and reporting across linear TV and connected video environments. Its products are positioned as standardised measurement infrastructure for the German market rather than consumer-facing media products. The company makes money primarily by licensing proprietary audience datasets and selling subscription access to analytics and planning software. Its customers are broadcasters, streaming platforms, media agencies, advertisers, and audience research teams that need certified viewing data and planning tools for campaign evaluation and media allocation decisions.
Analyst Signal Briefing
Updated: 18 Aug 2026AGF Videoforschung has formalised its "Marktstandard Bewegtbild" by launching monthly TV-to-streaming convergence hitlists and extending measurement to Prime Video’s live sports inventory, including Wimbledon and the NBA. These standardised metrics now incorporate three-day time-shifted viewing and mediathek livestream usage, yielding record reach figures for broadcasters like ZDF. Amidst the delayed Paramount-WBD merger and Sport1 Medien’s financial instability, AGF’s enhanced data integration provides critical market transparency, further supported by the inclusion of new CTV inventory from partners like Goldvertise.
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Key insights about AGF Videoforschung
Category Differentiation
AGF Videoforschung is a German audience measurement and planning data provider, not a broadcaster, ad network, or consumer streaming service. It is best understood as market measurement infrastructure for TV and video rather than a media owner.
AGF Videoforschung: About
AGF Videoforschung operates a measurement-and-data infrastructure model. It collects and standardises audience usage data across television and streaming, packages that data into licensable datasets, and layers workflow software on top for analysis, planning, forecasting, monitoring, and reporting. Value is created through market-standard measurement methodology, consistent cross-platform datasets, and deep integration of data into customer planning and evaluation processes.
How AGF Videoforschung Works & Monetises
Business model analysis and core revenue streams
The company monetises through enterprise data licensing and subscription access to its software tools. Core revenue appears to come from licensing proprietary TV and streaming audience datasets, while additional recurring revenue comes from SaaS-style access to planning and analytics products such as AGF SCOPE, Reach Planner, PLAN TV, and TV CONTROL. Commercial terms are likely negotiated at enterprise level, reflecting industry-standard measurement infrastructure rather than low-touch self-serve software.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Recent Signals (AGF Videoforschung)
DAZN: More Ad Touchpoints, Fewer Interruptions
DAZN's Patrick Kettenbach discusses the streamer’s approach to advertising around live sports, including new formats like Pause Ads, Stories and a Fanzone designed to add touchpoints without interrupting viewing. DAZN reports most live football viewing occurs on the big screen (75–85%+), consolidates inventory via Google Ad Manager across OTT, YouTube, Kicker and FAST channels (Pluto, Samsung), and runs measurement partnerships with AudienceProject, Nielsen and Data Clean Room provider Decentriq. DAZN uses identity integrations such as LiveRamp's Ramp-ID and The Trade Desk IDs and is in advanced talks to add Utiq, while emphasizing contextual targeting and frequency capping via logins. A cited Lieferando activation showed strong brand-lift and voucher redemption results.
Read original sourceWDR and ZDFneo Exploit Crime-Drama Gap in Primetime
On 19 August 2026 DWDL reported that regional German channels WDR and ZDFneo achieved high primetime reach by broadcasting crime dramas while the main public channels offered different formats. WDR's repeat Münster 'Tatort' drew 1.57 million viewers (7.7% market share; 11.5% in the WDR region). ZDFneo's 'Helen Dorn' reached 1.35 million (6.6%). Das Erste remained overall strongest at 20:15 with a repeat of 'Die Kanzlei' (2.89 million; 14.0%). The article cites AGF SCOPE 1.15 as the data source and lists other audience figures across ARD and ZDF programming for 18 August 2026.
Read original source"Die Verräter" Lose Ground to Strong "TV Total"
A DWDL.de report of TV audience figures for August 18, 2026 shows RTL's event-format "Die Verräter" declined further on day two, while ProSieben's "TV Total" gained viewers, winning the primetime slot among younger audiences. "Die Verräter" fell to 1.18 million viewers (down 70,000 from the prior day) and lost share in the 14–49 demographic. ProSieben's "TV Total" reached 910,000 total viewers and 400,000 in the 14–49 group (12.4% market share), with the "TV Total Stand-up Club" also performing well. AGF Videoforschung (AGF SCOPE 1.15) is cited as the data source.
Read original sourceAGF Videoforschung: Frequently Asked Questions
What is AGF Videoforschung?
AGF Videoforschung is a German B2B audience measurement company providing TV and streaming datasets, analytics, and planning tools.
Who uses AGF Videoforschung?
Broadcasters, streaming platforms, media agencies, advertisers, planners, and research teams use its measurement data and software.
How does AGF Videoforschung make money?
It earns revenue mainly from licensing proprietary audience datasets and selling subscription access to analytics and planning software.
Company Facts
- Founded
- 2017
- Headquarters
- Gärtnerweg 4 – 8, D-60322 Frankfurt am Main
- Core Segment
- Data Provider / Broker
- Company Size
- 10–49
- Official Link
- agf.de