AGF Videoforschung

AGF Videoforschung operates a measurement-and-data infrastructure model. It collects and standardises audience usage data across television and streaming, packages that data into licensable datasets, and layers workflow software on top for analysis, planning, forecasting, monitoring, and reporting. Value is created through market-standard measurement methodology, consistent cross-platform datasets, and deep integration of data into customer planning and evaluation processes.

AGF Videoforschung is a German B2B audience measurement company focused on television and streaming analytics. It provides proprietary datasets and software tools used for reach analysis, cross-platform measurement, media planning, campaign control, and reporting across linear TV and connected video environments. Its products are positioned as standardised measurement infrastructure for the German market rather than consumer-facing media products.

The company makes money primarily by licensing proprietary audience datasets and selling subscription access to analytics and planning software. Its customers are broadcasters, streaming platforms, media agencies, advertisers, and audience research teams that need certified viewing data and planning tools for campaign evaluation and media allocation decisions.