AGF Videoforschung vs VideoAmp

AGF-Aufsichtsrat wählt Frank Vogel zum stellvertretenden Vorsitzenden

Vermarktungschef von RTL Deutschland übernimmt neue Funktion im Aufsichtsgremium der AGF Videoforschung

Frank Vogel Appointed Deputy Chairman of AGF Supervisory Board

Frank Vogel, CEO of Ad Alliance, has been elected as the new Deputy Chairman of the Supervisory Board at AGF Videoforschung, Germany's leading TV audience measurement body. He succeeds Carsten Schwecke, who resigned from the position after leaving RTL earlier this year. Schwecke is set to become Managing Director of MediaMarktSaturn Marketing starting November 1. Matthias Eckert of Hessischer Rundfunk remains Chairman. Vogel, who has led Ad Alliance since 2022 and since June 2026 also oversees RTL's national and international marketing and adtech strategy, brings extensive experience in marketing and market research. AGF Videoforschung's CEO, Kerstin Niederauer-Kopf, emphasized the importance of this appointment for the further development of their measurement systems and standards.

• Frank Vogel, CEO of Ad Alliance, was elected as Deputy Chairman of the AGF Supervisory Board.
• He succeeds Carsten Schwecke, who resigned after leaving RTL.
• Matthias Eckert (Hessischer Rundfunk) remains Chairman of the AGF Supervisory Board.

Frank Vogel named new AGF supervisory board deputy chair

Frank Vogel, CEO of Ad Alliance, which markets advertising for RTL Deutschland and Sky, has been elected as the new deputy chairman of the supervisory board at AGF Videoforschung. He succeeds Carsten Schwecke, who vacated his mandate after leaving RTL Deutschland. The chairmanship remains with Matthias Eckert from Hessischer Rundfunk. Kerstin Niederauer-Kopf, chair of AGF's executive board, highlighted Vogel's expertise in advertising and moving-image markets as valuable for the further development of measurement systems and standards. Vogel emphasized the need for comparability in an increasingly diverse media landscape and pledged to advance measurement for a convergent moving-image and advertising market. AGF measures TV ratings and cross-media moving-image usage in Germany, with shareholders including ARD, RTL Deutschland, ProSiebenSat.1, Sky Deutschland, and others.

• Frank Vogel elected deputy chairman of AGF supervisory board.
• Vogel is CEO of Ad Alliance, responsible for RTL and Sky advertising marketing.
• He succeeds Carsten Schwecke, who left after departing RTL Deutschland.

VideoAmp Receives JIC Re-Certification as National TV Measurement Currency Through 2028

VideoAmp announced it received JIC re-certification as a national TV measurement currency through 2028, as covered by Adweek. Additionally, VideoAmp is powering DeepIntent's new Cora platform for linear TV planning and forecasting, and GumGum's sports media solution for addressable audiences.

JIC Recertifies Comscore, iSpot, VideoAmp as TV Currencies

The U.S. Joint Industry Committee (JIC) has recertified measurement companies Comscore, iSpot, and VideoAmp as national currencies for the 2026-2028 term. This certification, which applies to the upcoming 2026-2027 broadcast TV season, is a vote of confidence in these companies' ability to serve as transactionable metrics for buying and selling TV advertising inventory. The JIC noted that this was its most comprehensive currency evaluation to date, assessing providers against buy- and sell-side requirements. The recertification underscores the ongoing shift towards cross-platform measurement and the growing acceptance of alternative currencies beyond traditional panels.

• Comscore, iSpot, and VideoAmp were recertified by the U.S. JIC for 2026-2028.
• The certification covers the 2026-2027 broadcast TV season.
• The JIC's currency certification is granted for two-year terms.

Swayable's Jenny Wall on CTV's Mid-Funnel Role

Jenny Wall, newly appointed Chief Growth Officer at Swayable, discusses the growing focus on performance in CTV advertising, but stresses the enduring importance of mid-funnel brand building. She highlights that while performance marketing is gaining attention, creating demand through creative and upper-funnel strategies remains crucial. Wall sees AI as a decision-support tool rather than a replacement for human creativity, and notes that clean rooms and identity graphs are enabling better outcome measurement. She argues that CTV should be priced as premium TV, not undervalued digital, and that mid-funnel strategies will rival programmatic in importance. Swayable hired Brian Lawrence as CRO, forming a leadership trio with CEO James Slezak to drive growth.

• Jenny Wall joined Swayable as Chief Growth Officer, previously at VideoAmp, Hulu, and Netflix.
• Swayable hired Brian Lawrence as Chief Revenue Officer.
• Wall believes AI tools enhance decision-making but not replace human creativity.