Samba TV
Cross-screen TV measurement and audience intelligence platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Samba TV, Inc.
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- 118 King Street, San Francisco, California 94107
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- samba.tv
What Samba TV does
Samba TV operates a B2B adtech business built around proprietary TV viewership data and software. It captures and structures first-party TV and streaming signals, links them to cross-device identity and outcome data, and packages this into measurement, attribution, audience intelligence and activation products. Value is created by helping buyers and sellers of media understand exposure, deduplicate audiences, improve targeting and prove campaign effectiveness across linear and digital channels.
Category differentiation
Samba TV is not a consumer streaming service or smart TV manufacturer. It is a B2B measurement, audience data and cross-screen analytics provider for advertisers, agencies and media companies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Samba TV is a private US adtech and measurement company that provides cross-platform television, streaming and digital audience intelligence. Its core offering combines first-party TV viewership data, an identity and knowledge graph, and analytics software to help advertisers, agencies, broadcasters and publishers measure campaign reach, frequency, attribution, lift and audience behaviour across linear TV, CTV, OTT and digital environments. The company makes money primarily through enterprise software subscriptions, data licensing and analytics contracts. Its customers buy access to measurement products, audience data, planning insights and AI-enhanced analytics, with additional commercial value created through integrations with DSPs, CTV platforms and large platform ecosystems. Recent acquisitions suggest a strategy of broadening from TV measurement into identity resolution, data onboarding, contextual targeting and AI-driven analysis.
Company news briefing
Briefing updated:
Samba TV is advancing its agentic advertising roadmap following its acquisition of generative AI startup Bestever AI. The company has expanded its cross-platform measurement footprint via a strategic partnership with X to provide independent third-party campaign attribution, while its viewing data is now integrated into algorithmic media planning platforms such as the7stars' Gravity Connect. Additionally, Samba highlighted extensive audience reach during the 2026 FIFA World Cup, reporting that over 75% of US households engaged with tournament matches.
Business model & monetisation
Samba TV primarily monetises through enterprise SaaS subscriptions and data licensing. Commercial agreements are likely structured around annual platform contracts, access to audience and measurement datasets, campaign measurement volume, market coverage and premium analytics modules. Additional revenue comes from data partnerships, platform integrations and AI-driven insight layers that extend the core measurement and attribution stack.
- Measurement platform access
- Software Subscription
- Audience and TV data licensing
- Pay-per-Use
- Premium analytics and AI insights
- Software Subscription
- Platform and partner integrations
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Samba TV, Inc.
IAB vendor record: 350
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 3
Samba TV UK Limited
IAB vendor record: 351
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 3
- Indexed sellers.json entries
- 100 · samba.tv
Products & market categories
Competitors & alternatives
- iSpot.tv
TV and streaming ad measurement and attribution software for enterprises.
- DISQO
Advertising measurement and consumer insights platform for brands and agencies.
- Comscore
Cross-platform media measurement, audience analytics and advertising validation provider.
Side-by-side comparisons
Subsidiaries & acquisitions
- Semasio
Privacy-safe audience and contextual targeting for programmatic advertising.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Media Transparency Battle Shifts from Money to Algorithms
Platform · Recorded impact score: 2/5
The article argues that the media industry's transparency debate is evolving from financial transactions to algorithmic decision-making. As AI increasingly automates media planning, advertisers need to understand not just where their money went, but why specific planning decisions were made. The author, Helen Rose of the7stars, emphasizes that speed in automation does not equate to progress if understanding is lost. She advocates for transparency to move upstream, starting at the point of decision rather than transaction. The7stars' platform, Gravity Connect, is evolving to make data connections more intelligible, integrating viewing data from Samba TV. The article calls for AI that exposes its reasoning, allowing planners and clients to interrogate recommendations, rather than black-box automation.
- The article is authored by Helen Rose, managing partner at the7stars.
- the7stars has integrated Samba TV viewing intelligence from 1.8 million UK households into its Gravity Connect platform.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Marketing Scientist(Mid-Level) | Marketing | San Francisco, California | |
| Marketing Operations Manager(Mid-Level) | Marketing | San Francisco, California | |
| Principal Client Partner(Senior) | Agency Solutions | New York City, New York | |
| Account Executive ANZ(Mid-Level) | Commercial Partnerships, Australia | Sydney | |
| Platforms Engineering Manager(Lead) | Platform & Infrastructure | Warsaw |
Explore company relationships
Questions about Samba TV
What is Samba TV?
Samba TV is a B2B advertising technology company that provides TV, CTV and cross-platform audience measurement, identity and analytics products.
Who uses Samba TV?
Its users are mainly advertisers, media agencies, broadcasters, publishers, planners and analytics teams that need cross-screen measurement and audience intelligence.
How does Samba TV make money?
It generates revenue through enterprise software subscriptions, data licensing, measurement contracts and premium analytics and integration services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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