Xperi
Media technology company spanning TV platforms, advertising, audio and radio licensing.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Xperi Inc.
- Entity type
- COMPANY
- Founded
- 1990
- Headquarters
- 2190 Gold Street, San Jose, CA 95002
- Company size
- 1,001–5,000
- Market role
- AdTech Vendor
- Ticker
- XPER
- Official website
- xperi.com
What Xperi does
Xperi creates value by developing proprietary entertainment and media technologies that are embedded into third-party devices, vehicles and content platforms, while also operating consumer-facing experiences distributed through OEM and operator partners. Its model blends IP licensing and certification with platform software, advertising monetisation and revenue-sharing arrangements. This gives Xperi both recurring enterprise-style revenue from integrations and royalties, and variable monetisation tied to audience reach, ad inventory and platform usage.
Category differentiation
Xperi is not merely the legacy TiVo DVR brand and it is not Adeia, the separate IP licensing company created through the 2022 separation. It is a broader media technology and platform business spanning TV software, advertising, digital radio and licensable audio technologies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Xperi is a US-listed media and entertainment technology company whose portfolio spans connected TV software, cross-screen advertising, digital radio, automotive infotainment and premium audio technologies. Following its 2022 separation from Adeia, Xperi operates as the independent product business built around TiVo, DTS, HD Radio, DTS AutoStage and related technologies. Its customers are primarily TV manufacturers, pay TV operators, automotive OEMs, broadcasters, content distributors, advertisers and agencies rather than end consumers directly. The company generates revenue through a hybrid model. It licenses embedded technologies such as DTS, HD Radio and IMAX Enhanced to OEMs and content partners, and it earns platform and monetisation revenue from TiVo OS, TiVo-powered entertainment experiences and TiVo One advertising inventory and ad technology. The business therefore sits across both enterprise media infrastructure and audience monetisation, using OEM and operator distribution to reach consumers indirectly.
Company news briefing
Briefing updated:
Xperi continues to advance its automotive and smart-TV ecosystem, highlighted by BYD Auto adopting DTS AutoStage as its exclusive in-car media platform and Element launching new smart TVs powered by TiVo OS. Building on its IFA 2026 and IBC 2026 exhibitions, the company introduced Agent TiVo, a conversational AI experience for entertainment discovery, alongside platform enhancements for free streaming and live sports. Concurrently, TiVo is restructuring its commercial offerings by ending the free SkipMode feature in favour of a paid auto commercial skip subscription.
Business model & monetisation
Xperi monetises through several mechanisms. First, it licenses core technologies such as DTS, HD Radio and IMAX Enhanced via per-device, per-integration or certification-style royalties. Secondly, it earns platform revenue from TiVo software and operating-system deployments with OEMs, operators and other distribution partners. Thirdly, it monetises advertising inventory and campaign activity through TiVo One and TiVo-powered connected TV and in-car environments, including targeting, measurement and revenue-sharing. Finally, it captures partner monetisation through content distribution, metadata and audience-related platform economics within its TiVo ecosystem.
- Technology licensing and royalties from DTS, HD Radio and related products
- Licensing / royalty per device or integration
- Platform licensing to OEMs and operators for TiVo software and OS deployments
- Platform licensing / software agreements
- Advertising revenue from TiVo One and TiVo-powered inventory
- Ad sales / media monetisation / platform spend
- Partner revenue-sharing from content distribution and monetisation arrangements
- Revenue share
- Certification and programme revenue from IMAX Enhanced and related ecosystem programmes
- Certification / licensing fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Competitors & alternatives
- Synamedia
B2B video software and TV advertising monetisation provider.
- Dolby
Audio and imaging technology licensor for media, devices and cinema.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
TiVo Ads Launches Enhanced U.S. TV Viewership Data Offering, Unifying STB and ACR Data in a Single Feed
Recorded impact score: 3.5/5
Xperi's TiVo Ads launches an enhanced U.S. TV viewership data offering that unifies set-top box (STB) and automatic content recognition (ACR) data into a single feed, providing a more comprehensive view of TV viewing behavior.
Xperi at IBC 2026: Conversations, Connections and...
Recorded impact score: 3/5
Hot off the back of IFA in Berlin, the Xperi team headed to Amsterdam in the Netherlands for the annual IBC Conference and Exhibition. This...
Element Brings New Smart TVs Powered by TiVo to Major U.S. Retailers
Recorded impact score: 3.5/5
Xperi's TiVo OS expands retail presence with Element smart TVs, and TiVo introduces Agent TiVo, a new conversational AI experience for entertainment discovery.
TiVo Introduces Agent TiVo, a New Conversational AI Experience for Entertainment Discovery
Recorded impact score: 4/5
Xperi's TiVo brand announced Agent TiVo, a new conversational AI experience for entertainment discovery, along with other major platform enhancements at IFA 2026 and new partnerships such as BYD Auto adopting DTS AutoStage as exclusive in-car media platform.
TiVo Ends Free SkipMode, Tests Paid Auto Commercial Skip
TV & Video · Recorded impact score: 4/5
TiVo has announced it will discontinue its free SkipMode feature, which allows users to skip commercials with a single button press or automatically on supported devices, starting November 2, 2026. The company is testing a new paid add-on called Premium Auto Commercial Skip, offering a 30-day free trial before requiring an additional monthly fee. While manual skipping via 30-second jump or fast-forward remains available, the automatic convenience will become a premium feature. This shift reflects parent company Xperi's strategic move away from DVR hardware toward smart-TV OS and advertising technology. Existing recordings with SkipMode markers will continue to work until the change, and TiVo plans to release further details on pricing and support before the cutoff.
- TiVo is discontinuing its free SkipMode feature starting November 2, 2026.
- A new paid service called Premium Auto Commercial Skip will be tested with a 30-day free trial.
Explore company relationships
Questions about Xperi
What is Xperi?
Xperi is a public media technology company that provides TV platform software, cross-screen advertising products, digital radio technologies and licensable audio and entertainment technologies.
Who uses Xperi?
Its direct customers include TV manufacturers, pay TV operators, automotive OEMs, broadcasters, content distributors, advertisers and agencies, while consumers use experiences powered by its partners.
How does Xperi make money?
It earns revenue from technology licensing and royalties, platform agreements with OEMs and operators, advertising monetisation through TiVo products, and selected partner revenue-sharing arrangements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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