RedSquid TV

RedSquid TV operates a B2B platform-as-a-service model. It provides telecoms and pay TV operators with a white-label smart TV operating environment that can be factory-installed or integrated with existing pay TV and identity stacks. The company creates value by helping operators control the home screen, content discovery, telemetry and monetisation rather than ceding those functions to TV OEMs or third-party platforms. Revenue is likely generated from software licensing, implementation and deployment fees, and ongoing platform contracts.

RedSquid TV is a UK-based B2B software company offering a white-label smart TV platform for telecoms operators, pay TV providers and OEM partners. Its product replaces or overlays default television software with an operator-controlled interface that unifies linear TV, streaming apps and promotional placements, while also collecting OS-level telemetry and supporting advertising and personalisation capabilities.

The company appears to make money through platform licensing, deployment and integration work, and related platform fees tied to its TV operating environment. Its commercial proposition is that operators keep control of customer data, interface merchandising and downstream advertising revenue, making RedSquid a software and enablement layer rather than a consumer streaming brand.