RedSquid TV

The company operates a B2B platform-as-a-service model around a white-label TV operating environment that is pre-installed on compatible TVs. It creates value by giving pay TV operators, telcos, broadcasters and OEMs full control over the TV user experience, data and monetisation surfaces, rather than ceding them to TV manufacturers or third-party platforms. The platform includes a unified interface, integration into operators’ existing systems and support for edge-based, on-device advertising formats such as virtual product placement.

Revenue is primarily derived from recurring platform / licence fees and associated integration and support services. Additional value is created by enabling customers to increase average revenue per user and retain control of user data and advertising yield. The company partners with OEMs and a fintech provider to support device financing and logistics, which strengthens its proposition to operators selling preconfigured TVs to their subscribers.

Redsquid TV Ltd is a UK-based early-stage company providing a white-label smart TV platform for pay TV operators, telecommunications providers, TV manufacturers, broadcasters and advertisers. Its software is factory-installed on television sets and replaces or overlays the default TV operating system so that end-users interact with an operator-branded interface rather than the TV manufacturer’s environment.

The company delivers this as a platform-as-a-service with ongoing updates, integrations and support. It enables operators to control the TV user interface, aggregate video and streaming services, and create monetisable on-screen inventory, including home-screen placements and edge-based virtual product placement rendered on the device. Revenue is generated from platform licensing/subscription fees, commercial arrangements linked to preconfigured TV sales, and enabling customers to create and sell advertising and merchandising inventory on their TV interfaces.