BrightLine
Interactive CTV advertising platform for brands, agencies and streamers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- BrightLine Partners, LLC
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- 800 Third Ave, Suite A #1069, New York, NY 10022
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- brightline.tv
What BrightLine does
BrightLine operates a B2B ad technology model centred on interactive advertising for connected TV. It creates value by supplying proprietary ad formats, rendering and input-handling technology, and cross-platform deployment capabilities that let advertisers run interactive campaigns in streaming environments. On the supply side, it integrates with streaming apps and devices through its SDK; on the demand side, it serves brands and agencies seeking measurable CTV engagement. This positions BrightLine as a specialised infrastructure and campaign platform within the broader CTV advertising stack.
Category differentiation
This BrightLine is an interactive connected TV advertising technology company, not a railway operator, telecom product, or general-purpose DSP. It is focused on CTV ad formats, SDK-based delivery and campaign tooling rather than broad open-web media buying.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
BrightLine is a private US ad technology company that develops interactive connected TV advertising products for brands, agencies, streaming publishers and app developers. Its core offering combines interactive CTV ad formats, a deployment layer built around its SDK, and tools that let buyers launch campaigns across streaming environments with engagement and brand-outcome measurement. The company makes money through a mix of platform licensing, campaign execution fees and related charges tied to interactive CTV deployments. Its direct customers are business users rather than consumers: advertisers and media agencies use the campaign platform and self-serve builder, while streaming apps, publishers and ad tech partners use the SDK and integration layer to support interactive ad delivery.
Business model & monetisation
BrightLine monetises through enterprise advertising technology licensing and campaign-related fees linked to interactive CTV deployments. Revenue includes platform usage fees for its self-serve and managed campaign tools, implementation or integration fees associated with its SDK, and execution fees tied to live and on-demand interactive campaigns. The commercial model is therefore a blend of SaaS-style software revenue and service-linked ad deployment income rather than consumer monetisation.
- Interactive CTV campaign platform fees
- Software Subscription
- Managed campaign execution and support
- Service Fee
- SDK integration and technical implementation
- Service Fee
- Campaign-linked deployment or media activation fees
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
BrightLine Partners LLC
IAB vendor record: 1335
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 7
Products & market categories
Featured market maps
- Market Map CTV Commerce
A comprehensive market map of the CTV Commerce ecosystem.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
QR Codes in Ads Called 'Stupid' as CTV Scan Rates Collapse
Creative Effectiveness · Recorded impact score: 3/5
Andrew Tindall, a senior leader at System1, argues that QR codes in advertising are ineffective and harmful to brand building, citing new research showing CTV QR scan rates plummeting 60% between H1 2025 and Q4 2025 to just 0.004%. He references data from BrightLine, Innovid, TiVo, and LG Ad Solutions, which collectively show consumers largely ignore QR codes due to lack of interest. Tindall criticizes the industry's obsession with 'shoppable media' and immediate response, emphasizing that advertising's primary role is to build memory and future demand, drawing on research from WPP Media and Ehrenberg-Bass. He advocates for emotional, crafted ads without QR codes, citing works like 'The Long and the Short of It' and 'Lemon'.
- CTV QR scan rates in BrightLine's data fell 60% between H1 2025 and Q4 2025 to 0.004%.
- Innovid found only 200 QR scans per 1 million impressions.
Explore company relationships
Questions about BrightLine
What is BrightLine?
BrightLine is a private ad technology company that provides interactive connected TV advertising software, delivery infrastructure and campaign tools.
Who uses BrightLine?
Its users are mainly advertisers, brand marketers, media agencies, streaming publishers, app developers and ad tech integration partners.
How does BrightLine make money?
It makes money through platform fees, campaign execution charges, and technical integration or deployment revenue tied to interactive CTV advertising.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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