INVIDI Technologies
INVIDI Technologies is a addressable TV adtech for linear, streaming and satellite monetisation.
Analyst Perspective
INVIDI Technologies is a private US adtech company focused on addressable television advertising infrastructure. Its products support sell-side ad decisioning, inventory optimisation, ad serving and campaign execution across linear TV, connected TV, VOD, IPTV and satellite environments. The company serves broadcasters, television distributors, programmers, publishers, agencies and advertisers that need to monetise premium video inventory or run targeted campaigns across fragmented TV distribution footprints. The company makes money primarily from enterprise software and platform relationships tied to premium video monetisation. Its product set spans distributor-side addressable TV infrastructure, yield optimisation, self-service campaign execution across multiple distributors, and satellite-specific switching technology for household-level targeting without requiring broadband connectivity or set-top box upgrades.
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Key insights about INVIDI Technologies
Category Differentiation
INVIDI is an addressable TV advertising technology company, not a consumer streaming service or a general digital ad agency. It is focused on premium video monetisation infrastructure across distributors, broadcasters and programmers.
INVIDI Technologies: About
INVIDI operates a B2B adtech model centred on premium television monetisation infrastructure. It provides software platforms and delivery technology to the supply side of the TV market, helping distributors, broadcasters and programmers manage, serve and optimise addressable video advertising across both direct and programmatic demand. It also offers a buyer-facing self-service layer that simplifies campaign execution across multiple distributor footprints. Value is created by increasing inventory yield, improving campaign execution across fragmented TV environments and enabling household-level targeting in channels that are traditionally difficult to address.
How INVIDI Technologies Works & Monetises
Business model analysis and core revenue streams
INVIDI primarily monetises through enterprise SaaS-style platform licensing, implementation and ongoing platform access fees for its addressable TV and video monetisation products. It likely also captures usage-based or outcome-linked revenue through impression delivery, campaign execution, yield optimisation and revenue-sharing arrangements with distributors or broadcasters. Its buyer-facing self-service platform suggests additional spend-linked or platform-usage pricing tied to addressable campaign activation across multiple TV footprints.
Revenue Channels
Side-by-Side Comparisons
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Products & Services in Categories
Verified structural categorizations from the graph
INVIDI Technologies: Key Competitors & Alternatives
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Programmatic adtech platform spanning SSP, DSP, retail media and CTV.
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Independent sell-side ad tech platform for publishers and streaming inventory.
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Converged TV and digital advertising platform for cross-screen buying.
Recent Signals (INVIDI Technologies)
Enghouse Networks and INVIDI Technologies Partner to Expand Addressable TV Advertising Across IP Video Environments
Enghouse Networks and INVIDI Technologies have announced a partnership aimed at expanding addressable TV advertising capabilities across IP video environments.
Read original sourceEnghouse Networks and INVIDI Technologies Partner to Expand Addressable TV Advertising Across IP Video Environments
Enghouse Networks and INVIDI Technologies have announced a partnership aimed at expanding addressable TV advertising capabilities across IP video environments.
Read original sourceEnghouse and INVIDI Partner on Addressable IP TV Ads
Enghouse Networks and INVIDI Technologies announced an integration to expand addressable TV advertising across IP video environments. The deal combines Enghouse’s dynamic ad insertion (DAI) platform (built on technology originally developed by SeaChange) with INVIDI’s ad decisioning and monetization system, INVIDI Pulse™, to enable targeted campaigns across direct‑sold and programmatic workflows. The integrated solution supports real‑time ad decisioning and inventory optimization across linear streams, live services and video‑on‑demand, and aims to help operators, broadcasters and publishers scale monetization of IP video inventory while minimising operational complexity. Enghouse’s Mick McCluskey and INVIDI’s CEO Bruce Anderson are quoted describing the technical and commercial benefits for broadcasters and operators.
Read original sourceINVIDI Technologies: Frequently Asked Questions
What is INVIDI?
INVIDI is a B2B adtech company that provides addressable TV and premium video monetisation technology across linear, streaming and satellite environments.
Who uses INVIDI?
Its users include television distributors, broadcasters, programmers, premium publishers, agencies and advertisers running or monetising addressable TV campaigns.
How does INVIDI make money?
It makes money through enterprise platform licensing, usage-based campaign and delivery fees, and likely revenue-sharing tied to premium video monetisation and yield improvement.
Company Facts
- Founded
- 2000
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Link
- invidi.com