INVIDI Technologies
INVIDI Technologies is a addressable TV adtech for linear, streaming and satellite monetisation.
Analyst Perspective
INVIDI Technologies is a private US adtech company focused on addressable television advertising infrastructure. Its products support sell-side ad decisioning, inventory optimisation, ad serving and campaign execution across linear TV, connected TV, VOD, IPTV and satellite environments. The company serves broadcasters, television distributors, programmers, publishers, agencies and advertisers that need to monetise premium video inventory or run targeted campaigns across fragmented TV distribution footprints. The company makes money primarily from enterprise software and platform relationships tied to premium video monetisation. Its product set spans distributor-side addressable TV infrastructure, yield optimisation, self-service campaign execution across multiple distributors, and satellite-specific switching technology for household-level targeting without requiring broadband connectivity or set-top box upgrades.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
INVIDI Technologies has partnered with Enghouse Networks to integrate its INVIDI Pulse™ platform with Enghouse’s dynamic ad insertion technology. This collaboration enables broadcasters and operators to scale addressable advertising across IP video environments, including linear and video-on-demand services. The initiative aligns with parent company DIRECTV’s infrastructure modernisation under TPG ownership, focusing on enhanced inventory monetisation and operational efficiency to stabilise margins. By combining real-time ad decisioning with programmatic workflows, INVIDI aims to reduce complexity in the delivery of targeted campaigns across multi-platform video streams.
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Key insights about INVIDI Technologies
Category Differentiation
INVIDI is an addressable TV advertising technology company, not a consumer streaming service or a general digital ad agency. It is focused on premium video monetisation infrastructure across distributors, broadcasters and programmers.
INVIDI Technologies: About
INVIDI operates a B2B adtech model centred on premium television monetisation infrastructure. It provides software platforms and delivery technology to the supply side of the TV market, helping distributors, broadcasters and programmers manage, serve and optimise addressable video advertising across both direct and programmatic demand. It also offers a buyer-facing self-service layer that simplifies campaign execution across multiple distributor footprints. Value is created by increasing inventory yield, improving campaign execution across fragmented TV environments and enabling household-level targeting in channels that are traditionally difficult to address.
How INVIDI Technologies Works & Monetises
Business model analysis and core revenue streams
INVIDI primarily monetises through enterprise SaaS-style platform licensing, implementation and ongoing platform access fees for its addressable TV and video monetisation products. It likely also captures usage-based or outcome-linked revenue through impression delivery, campaign execution, yield optimisation and revenue-sharing arrangements with distributors or broadcasters. Its buyer-facing self-service platform suggests additional spend-linked or platform-usage pricing tied to addressable campaign activation across multiple TV footprints.
Revenue Channels
Side-by-Side Comparisons
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Media Channel
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INVIDI Technologies: Key Competitors & Alternatives
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Cross-screen TV measurement and audience intelligence platform.
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Programmatic adtech platform spanning SSP, DSP, retail media and CTV.
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Independent sell-side ad tech platform for publishers and streaming inventory.
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Unified TV and video advertising platform for cross-screen activation.
Recent Signals (INVIDI Technologies)
INVIDI Technologies Collaborates with Google to Integrate Google Ad Manager for Unlocking Addressable Advertising for Tens of Millions of Unconnected Set-Top Boxes Globally
INVIDI Technologies Collaborates with Google to Integrate Google Ad Manager for Unlocking Addressable Advertising for Tens of Millions of Unconnected Set-Top Boxes Globally
Read original sourceEnghouse and INVIDI Partner on Addressable IP TV Ads
Enghouse Networks and INVIDI Technologies announced an integration to expand addressable TV advertising across IP video environments. The deal combines Enghouse’s dynamic ad insertion (DAI) platform (built on technology originally developed by SeaChange) with INVIDI’s ad decisioning and monetization system, INVIDI Pulse™, to enable targeted campaigns across direct‑sold and programmatic workflows. The integrated solution supports real‑time ad decisioning and inventory optimization across linear streams, live services and video‑on‑demand, and aims to help operators, broadcasters and publishers scale monetization of IP video inventory while minimising operational complexity. Enghouse’s Mick McCluskey and INVIDI’s CEO Bruce Anderson are quoted describing the technical and commercial benefits for broadcasters and operators.
Read original sourceDirecTV Boosts Ad Game with Invidi Majority Stake
DirecTV has increased its stake in addressable TV ad platform Invidi to majority ownership, with terms of the deal undisclosed. Invidi will remain jointly owned by DirecTV, Dish, and WPP and operate as an independent company. The move gives DirecTV greater control over Invidi’s data and technology to monetize its inventory and compete for ad dollars among TV distributors. Invidi’s tech stack helps programmers and distributors deliver and optimize ads across traditional, addressable, and streaming TV. DirecTV has heaps of first-party subscriber data, including demographic information, home addresses and TV viewing patterns, which could enhance ad inventory monetization when combined with Invidi’s capabilities. Bruce Anderson, Invidi Co-CEO, stated DirecTV is a strong advocate for addressable advertising and that increased involvement should help grow the business in the US. The deal is noted as the third ad tech acquisition in as many days, following The Trade Desk’s purchase of Sincera and T-Mobile’s acquisition of Vistar.
Read original sourceINVIDI Technologies: Frequently Asked Questions
What is INVIDI?
INVIDI is a B2B adtech company that provides addressable TV and premium video monetisation technology across linear, streaming and satellite environments.
Who uses INVIDI?
Its users include television distributors, broadcasters, programmers, premium publishers, agencies and advertisers running or monetising addressable TV campaigns.
How does INVIDI make money?
It makes money through enterprise platform licensing, usage-based campaign and delivery fees, and likely revenue-sharing tied to premium video monetisation and yield improvement.
Company Facts
- Founded
- 2000
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Link
- invidi.com