INVIDI Technologies
Addressable TV adtech for linear, streaming and satellite monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- INVIDI Technologies Corporation
- Entity type
- COMPANY
- Founded
- 2000
- Headquarters
- United States
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- invidi.com
What INVIDI Technologies does
INVIDI operates a B2B adtech model centred on premium television monetisation infrastructure. It provides software platforms and delivery technology to the supply side of the TV market, helping distributors, broadcasters and programmers manage, serve and optimise addressable video advertising across both direct and programmatic demand. It also offers a buyer-facing self-service layer that simplifies campaign execution across multiple distributor footprints. Value is created by increasing inventory yield, improving campaign execution across fragmented TV environments and enabling household-level targeting in channels that are traditionally difficult to address.
Category differentiation
INVIDI is an addressable TV advertising technology company, not a consumer streaming service or a general digital ad agency. It is focused on premium video monetisation infrastructure across distributors, broadcasters and programmers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
INVIDI Technologies is a private US adtech company focused on addressable television advertising infrastructure. Its products support sell-side ad decisioning, inventory optimisation, ad serving and campaign execution across linear TV, connected TV, VOD, IPTV and satellite environments. The company serves broadcasters, television distributors, programmers, publishers, agencies and advertisers that need to monetise premium video inventory or run targeted campaigns across fragmented TV distribution footprints. The company makes money primarily from enterprise software and platform relationships tied to premium video monetisation. Its product set spans distributor-side addressable TV infrastructure, yield optimisation, self-service campaign execution across multiple distributors, and satellite-specific switching technology for household-level targeting without requiring broadband connectivity or set-top box upgrades.
Company news briefing
Briefing updated:
INVIDI Technologies has partnered with Enghouse Networks to integrate its INVIDI Pulse™ platform with Enghouse’s dynamic ad insertion technology. This collaboration enables broadcasters and operators to scale addressable advertising across IP video environments, including linear and video-on-demand services. The initiative aligns with parent company DIRECTV’s infrastructure modernisation under TPG ownership, focusing on enhanced inventory monetisation and operational efficiency to stabilise margins. By combining real-time ad decisioning with programmatic workflows, INVIDI aims to reduce complexity in the delivery of targeted campaigns across multi-platform video streams.
Business model & monetisation
INVIDI primarily monetises through enterprise SaaS-style platform licensing, implementation and ongoing platform access fees for its addressable TV and video monetisation products. It likely also captures usage-based or outcome-linked revenue through impression delivery, campaign execution, yield optimisation and revenue-sharing arrangements with distributors or broadcasters. Its buyer-facing self-service platform suggests additional spend-linked or platform-usage pricing tied to addressable campaign activation across multiple TV footprints.
- Enterprise platform licensing for sell-side TV infrastructure
- Software Subscription
- Usage-based campaign execution and impression delivery fees
- Pay-per-Use
- Revenue-sharing or yield-linked monetisation with distributors and broadcasters
- Percentage Take-Rate
- Implementation and integration support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
INVIDI technologies AB
IAB vendor record: 438
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 1, 2
- Indexed sellers.json entries
- 5 · invidi.com
Products & market categories
Media Channel
Ad Format
Competitors & alternatives
- Vibe
Self-serve CTV advertising platform for brands, marketers and agencies.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
INVIDI Technologies Collaborates with Google to Integrate Google Ad Manager for Unlocking Addressable Advertising for Tens of Millions of Unconnected Set-Top Boxes Globally
Recorded impact score: 4/5
INVIDI Technologies Collaborates with Google to Integrate Google Ad Manager for Unlocking Addressable Advertising for Tens of Millions of Unconnected Set-Top Boxes Globally
Explore company relationships
Questions about INVIDI Technologies
What is INVIDI?
INVIDI is a B2B adtech company that provides addressable TV and premium video monetisation technology across linear, streaming and satellite environments.
Who uses INVIDI?
Its users include television distributors, broadcasters, programmers, premium publishers, agencies and advertisers running or monetising addressable TV campaigns.
How does INVIDI make money?
It makes money through enterprise platform licensing, usage-based campaign and delivery fees, and likely revenue-sharing tied to premium video monetisation and yield improvement.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
Continue your research on INVIDI Technologies
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.