INVIDI Technologies

INVIDI operates a B2B adtech model centred on premium television monetisation infrastructure. It provides software platforms and delivery technology to the supply side of the TV market, helping distributors, broadcasters and programmers manage, serve and optimise addressable video advertising across both direct and programmatic demand. It also offers a buyer-facing self-service layer that simplifies campaign execution across multiple distributor footprints. Value is created by increasing inventory yield, improving campaign execution across fragmented TV environments and enabling household-level targeting in channels that are traditionally difficult to address.

INVIDI Technologies is a private US adtech company focused on addressable television advertising infrastructure. Its products support sell-side ad decisioning, inventory optimisation, ad serving and campaign execution across linear TV, connected TV, VOD, IPTV and satellite environments. The company serves broadcasters, television distributors, programmers, publishers, agencies and advertisers that need to monetise premium video inventory or run targeted campaigns across fragmented TV distribution footprints.

The company makes money primarily from enterprise software and platform relationships tied to premium video monetisation. Its product set spans distributor-side addressable TV infrastructure, yield optimisation, self-service campaign execution across multiple distributors, and satellite-specific switching technology for household-level targeting without requiring broadband connectivity or set-top box upgrades.