Castoola
Addressable TV adtech for broadcasters and OTT operators.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Castoola d.o.o.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Kocljeva ulica 11, 9000 Murska Sobota, Slovenia
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- castoola.com
What Castoola does
Castoola operates a B2B adtech model supplying software and supporting services to broadcasters, OTT operators, telecom operators and TV publishers. The platform sits within the monetisation stack for linear and streaming video, enabling targeted ad delivery, dynamic ad insertion, campaign execution and measurement. It creates value by helping media owners convert traditional TV inventory into more addressable, measurable and higher-yield advertising supply without requiring a full replacement of legacy broadcast infrastructure.
Category differentiation
Castoola is not a consumer streaming service or TV channel; it is infrastructure for broadcasters and OTT operators to deliver and monetise advertising. It is also not a general-purpose DSP, but a specialised addressable TV and ad serving platform for hybrid broadcast environments.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Castoola is a Slovenian B2B adtech company focused on addressable TV and hybrid broadcast-broadband advertising infrastructure. Its products enable broadcasters, OTT platforms, telecom operators and other media companies to insert, manage, measure and monetise targeted advertising across linear TV and connected TV environments, particularly through HbbTV-based implementations. Its offering combines dynamic ad insertion, ad serving, campaign management, analytics and managed ad operations. The company makes money through software licensing and managed services sold to media owners and operators rather than end consumers. Its value proposition is helping TV inventory owners increase fill, CPMs and campaign measurability while integrating with existing broadcast and OTT systems. Available evidence also indicates that Castoola was acquired by Beenius, with subsequent asset-level changes involving Beenius, so Castoola should be understood as a specialised TV advertising technology brand with somewhat unclear present-day ownership context.
Business model & monetisation
Castoola monetises through a mix of B2B software licensing and service revenue. The core platform is sold as SaaS-style technology for addressable TV, ad serving, monetisation and analytics, likely with recurring platform fees. Additional revenue comes from implementation, integration and technical support, plus ongoing managed ad operations retainers. The product positioning around CPM uplift, fill-rate improvement and revenue optimisation also suggests some contracts may include value-based or performance-linked commercial structures, though this is not explicitly confirmed.
- Platform licensing for addressable TV and monetisation software
- Software Subscription
- Managed ad operations and technical support
- Service Fee
- Implementation and integration work
- Service Fee
- Analytics and campaign management tooling
- Software Subscription
- Performance-linked monetisation uplift agreements
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
CASTOOLA D.O.O.
IAB vendor record: 1087
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1, 2
- Indexed sellers.json entries
- 1 · castoola.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Castoola
What is Castoola?
Castoola is a B2B addressable TV advertising platform focused on HbbTV, dynamic ad insertion, monetisation and analytics for broadcasters and OTT operators.
Who uses Castoola?
Its users are broadcasters, TV publishers, OTT platforms, telecom operators and other media companies managing ad-supported video inventory.
How does Castoola make money?
It makes money through software licensing, implementation and integration work, and managed ad operations services for TV and OTT clients.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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