TV

tvbeat

SaaS platform unifying linear TV and streaming ad operations.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
TVBEAT LIMITED
Entity type
COMPANY
Founded
2013
Headquarters
112-116 Episode1, 4th Floor, 112-116 New Oxford Street, London, United Kingdom, WC1A 1HH
Company size
10–49
Market role
AdTech Vendor
Official website
tvbeat.com

What tvbeat does

tvbeat sells enterprise software to broadcasters and TV media owners that need to manage advertising sales and monetisation across linear TV and connected TV. The platform creates value by consolidating fragmented inventory, workflows, forecasting, planning, optimisation, and measurement into one commercial system while integrating with incumbent broadcaster technology stacks rather than forcing full replacement.

Category differentiation

tvbeat is not a consumer streaming service or a broadcaster itself. It is a B2B software platform for TV media owners managing advertising operations across linear TV and CTV.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

tvbeat is a UK-based B2B software company that provides a commercial platform for broadcasters, TV networks, cable operators, and other TV media owners. Its product is designed to unify linear television and connected TV inventory, supporting forecasting, planning, transacting, optimisation, and measurement across both environments from a single operational layer. The company makes money primarily through enterprise SaaS contracts and related implementation work. Its customers are media owners managing advertising inventory rather than brands or agencies directly. The platform’s value proposition is operational unification: it sits alongside existing broadcaster systems, enables direct, programmatic, self-serve and AI-assisted buying models, and aims to improve yield and campaign execution across total TV.

Business model & monetisation

The primary monetisation model is enterprise SaaS licensing. Based on the product description, pricing is structured through contracted subscriptions tied to platform scope, inventory scale, enabled modules, and operational complexity. Secondary revenue comes from onboarding, systems integration, implementation, and other professional services associated with deploying the platform into existing broadcaster environments.

Enterprise platform licensing
Software Subscription
Implementation and integration services
Service Fee
Advanced modules for forecasting, optimisation, and measurement
Software Subscription

Products & capabilities

No products with linked sources are available in this view.

Products & market categories

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

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Questions about tvbeat

What is tvbeat?

tvbeat is a B2B SaaS platform that helps broadcasters and TV media owners manage advertising operations across linear TV and connected TV from one system.

Who uses tvbeat?

Its users are broadcasters, TV networks, cable operators, and other media owners that sell and optimise television and streaming ad inventory.

How does tvbeat make money?

It appears to generate revenue mainly through enterprise software contracts, with additional income likely from implementation and integration services.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

12 publicly documented primary sources and citations linked across the market graph.

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