LightBoxTV
Total TV planning and execution software for agencies and advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- LightBox TV Ltd
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- New House, 67-68 Hatton Garden, Suite 10, London EC1N 8JY, England
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- lightboxtv.co.uk
What LightBoxTV does
The company combines software and managed services. It provides a B2B SaaS platform for agencies, trading teams and advertisers to plan, coordinate and analyse TV campaigns across fragmented inventory sources, and it also offers a managed execution layer that activates and manages campaigns on behalf of clients. Value is created by reducing operational fragmentation between linear TV and CTV, centralising workflow and inventory control, and linking planning with activation and measurement.
Category differentiation
LightBoxTV is not a consumer streaming service or TV channel. It is a B2B adtech and managed-service provider for planning and executing Total TV advertising.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
LightBoxTV is a UK adtech company focused on Total TV planning, inventory management and campaign execution across linear TV and connected TV environments including BVOD, AVOD, FAST and YouTube. Its core product is a SaaS platform positioned as a unified system of record for planning, trading and managing TV campaigns, with embedded AI and data integration to support workflow automation and optimisation.
Company news briefing
Briefing updated:
LightBoxTV has appointed Olivia Rhye, formerly of Spotify and Opendoor, as Founder and CEO. The company also entered into a strategic partnership with Outra to integrate predictive property and location-based data into its TV planning platform. This collaboration facilitates the development of geographically relevant campaigns by providing advertisers with enhanced precision in their media planning.
Business model & monetisation
LightBoxTV uses a hybrid monetisation model. The core platform is monetised through SaaS-style licensing or subscription agreements, likely enterprise-led and tied to access, seats, workflow usage or campaign scale. The Total TV Solution adds service-based revenue through campaign activation, management and optimisation, and may also include fees linked to media budgets handled on behalf of clients.
- Platform licensing for planning and workflow software
- Software Subscription
- Managed Total TV campaign activation and optimisation
- Service Fee
- Media-budget-linked execution fees
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
LightBoxTV
IAB vendor record: 1175
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 7
- Declared special feature IDs
- 1
Products & market categories
Media Channel
Service
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Dentsu and LightBoxTV automate linear TV buying in industry first
Recorded impact score: 4/5
Dentsu and LightBoxTV have automated one of linear TV buying's most manual processes, connecting planning, broadcaster delivery and BARB verification in a single workflow.
Explore company relationships
Questions about LightBoxTV
What is LightBoxTV?
LightBoxTV is a B2B platform and managed service for planning, managing and executing advertising across linear TV and connected TV.
Who uses LightBoxTV?
Its users are media agencies, media planners, TV trading teams, account teams and advertisers that run Total TV or CTV campaigns.
How does LightBoxTV make money?
It makes money through software licensing for its platform and service fees, potentially including budget-linked fees, for managed campaign execution.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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