LightBoxTV
LightBoxTV is a total TV planning and execution software for agencies and advertisers.
Analyst Perspective
LightBoxTV is a UK adtech company focused on Total TV planning, inventory management and campaign execution across linear TV and connected TV environments including BVOD, AVOD, FAST and YouTube. Its core product is a SaaS platform positioned as a unified system of record for planning, trading and managing TV campaigns, with embedded AI and data integration to support workflow automation and optimisation.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
LightBoxTV has appointed Olivia Rhye, formerly of Spotify and Opendoor, as Founder and CEO. The company also entered into a strategic partnership with Outra to integrate predictive property and location-based data into its TV planning platform. This collaboration facilitates the development of geographically relevant campaigns by providing advertisers with enhanced precision in their media planning.
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Key insights about LightBoxTV
Category Differentiation
LightBoxTV is not a consumer streaming service or TV channel. It is a B2B adtech and managed-service provider for planning and executing Total TV advertising.
LightBoxTV: About
The company combines software and managed services. It provides a B2B SaaS platform for agencies, trading teams and advertisers to plan, coordinate and analyse TV campaigns across fragmented inventory sources, and it also offers a managed execution layer that activates and manages campaigns on behalf of clients. Value is created by reducing operational fragmentation between linear TV and CTV, centralising workflow and inventory control, and linking planning with activation and measurement.
How LightBoxTV Works & Monetises
Business model analysis and core revenue streams
LightBoxTV uses a hybrid monetisation model. The core platform is monetised through SaaS-style licensing or subscription agreements, likely enterprise-led and tied to access, seats, workflow usage or campaign scale. The Total TV Solution adds service-based revenue through campaign activation, management and optimisation, and may also include fees linked to media budgets handled on behalf of clients.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Service
Ad Format
Recent Signals (LightBoxTV)
Dentsu and LightBoxTV automate linear TV buying in industry first
Dentsu and LightBoxTV have automated one of linear TV buying's most manual processes, connecting planning, broadcaster delivery and BARB verification in a single workflow.
Read original sourceTrade Desk Unveils OpenTTD; FirstPartyCapital Offers Alternative
On March 3, 2026, two industry moves signaled competing strategies to reduce dependence on dominant ad platforms. FirstPartyCapital (FPC) announced a corporate innovation model that combines embedded engineering, market intelligence and equity co-investment to help brands, agencies and publishers access alternative ad‑tech infrastructure. Six hours later The Trade Desk launched OpenTTD, a unified partner integration portal that centralizes partner access and intelligence. The article contrasts those efforts with Amazon’s growing advantage — Amazon Ads grew 22% in Q4 2025 to $21.3B and the company leverages exclusive inventory, purchase-linked attribution and discounted DSP fees to capture demand. The author frames a possible future of a bifurcated ad‑tech economy: companies embedded in platform intelligence versus those building independent infrastructure through models like FPC’s.
Read original sourceLightBoxTV and Outra Boost Location-Based TV Ad Precision
LightBoxTV announced a strategic integration with Outra, a UK provider of predictive property and location data, to enhance location-led TV planning. The collaboration enables advertisers to plan and optimize campaigns using geographic and life-stage insights alongside existing audience and behavioral data. Outra supplies household-level signals such as home ownership, affluence, and propensity to move or convert, going beyond postcode-level detail. The merged data are intended to let planners overlay predictive household insights onto TV schedules, balancing linear and connected TV placements and enabling anticipation of local market shifts. The integration also connects with LightBoxTV’s workflow platform to provide a clearer view of audience potential and campaign effectiveness before media airs. Executives Dean Cussell, COO of LightBoxTV, and Graham Field, CRO of Outra, characterized the partnership as expanding regional relevance and smarter planning grounded in property and household location signals.
Read original sourceLightBoxTV: Frequently Asked Questions
What is LightBoxTV?
LightBoxTV is a B2B platform and managed service for planning, managing and executing advertising across linear TV and connected TV.
Who uses LightBoxTV?
Its users are media agencies, media planners, TV trading teams, account teams and advertisers that run Total TV or CTV campaigns.
How does LightBoxTV make money?
It makes money through software licensing for its platform and service fees, potentially including budget-linked fees, for managed campaign execution.
Company Facts
- Founded
- 2021
- Headquarters
- New House, 67-68 Hatton Garden, Suite 10, London EC1N 8JY, England
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- lightboxtv.co.uk