LightBoxTV

The company operates an enterprise software model centred on a hosted TV advertising planning and workflow platform. It creates value by aggregating and normalising linear and connected TV inventory and data, enabling unified planning, trading and campaign management across TV formats. It integrates with audience and measurement partners so users can run more precise, accountable “Total TV” campaigns and keep a single system of record for activity.

Revenue is generated from licence or subscription agreements that grant business clients access to the platform and its integrations, with pricing likely structured around multi‑month or annual contracts and scope of usage (e.g. seats, regions, or volume of campaigns). Additional value may be created via implementation, onboarding and integration support for agencies and broadcasters adopting the system as core workflow infrastructure.

LightBox TV is a UK-based software company providing an AI‑led planning and workflow platform for television advertising across linear TV, BVOD, CTV and YouTube. The platform centralises fragmented TV inventory and data, supports planning, trading and campaign management, and connects to third‑party audience and measurement partners to act as a single system of record for “Total TV” campaigns.

The company monetises through enterprise software agreements, giving paying customers access to its hosted platform (app.lightboxtv.com). Its primary customers are media planners and buyers at advertising agencies, brand marketing teams and broadcasters who need to plan, trade and manage multiple TV activation types within one environment rather than using separate tools and spreadsheets.