Sabio
CTV advertising platform combining media buying, creative, and measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Sabio Holdings Inc.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- 315 Culver Blvd, Playa del Rey, CA 90293, United States
- Company size
- 50–200
- Market role
- AdTech Vendor
- Ticker
- TSXV: SBIO; OTCQX: SABOF
- Official website
- sabioctv.com
What Sabio does
Sabio combines adtech software, managed media services, proprietary audience data, and owned media inventory into a vertically integrated CTV business. It creates value by helping advertisers and agencies plan, buy, optimise, measure, and validate campaigns across streaming environments, while using its household graph and audience data to improve targeting and campaign verification. The company can capture revenue at multiple points in the workflow: media activation, creative services, analytics, and monetisation of its own streaming inventory.
Category differentiation
Sabio is a CTV advertising and measurement company, not a general-purpose enterprise software vendor or a pure streaming publisher. It should also be distinguished from standalone DSPs because it combines managed services, creative production, measurement, and owned media.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Sabio is a United States-based connected TV and OTT advertising company operating an integrated stack for campaign activation, creative production, measurement, and audience data. Its core offer centres on REACH for CTV media buying, VALIDATE and App Science for measurement and audience intelligence, and managed services for brands and agencies that want hands-on campaign execution. The company also operates CreatorTV, an ad-supported streaming property that gives it access to owned inventory and a consumer-facing distribution layer. Sabio makes money through a blended model that includes fees or margins on media spend, managed service revenue, and software or data monetisation tied to its measurement and audience products. Its customers are primarily advertisers, agencies, and related media teams buying CTV and OTT campaigns, with some relevance to publishers and data teams through App Science and acquired supply-side capabilities.
Business model & monetisation
Sabio monetises through a blended advertising and software model. The main revenue stream is likely media-spend-linked income from programmatic and managed CTV campaign buying, typically via platform fees, service fees, or media margins. Additional revenue comes from creative production services, measurement and analytics access through App Science and VALIDATE, and advertising sold against owned or controlled streaming inventory such as CreatorTV. The overall model mixes service fees, take rates on media, and software or data-led monetisation.
- CTV and OTT media activation
- Percentage take-rate or media-linked fee on programmatic and managed buying
- Managed campaign services
- Service fee / retainer
- Measurement and analytics products
- SaaS / software subscription or usage-based analytics access
- Creative production
- Project-based service fee
- Owned streaming inventory monetisation
- Ad-supported media revenue
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Sabio London Limited
IAB vendor record: 1282
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 2, 3
- Indexed sellers.json entries
- 154 · sabioctv.com
Products & market categories
Technology
Media Channel
Competitors & alternatives
- MNTN
Self-serve connected TV advertising platform for performance marketers.
- Nexxen
Independent adtech platform for buying, selling and measuring digital media.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Sabio and Gentoro Partner on Agentic AI for AdOps
Platform · Recorded impact score: 3/5
Sabio Holdings and Gentoro announced a collaboration to integrate agentic AI into Sabio’s DSP environment, beginning with internal workflows and a natural-language self-serve user interface. The initial deployment will use Gentoro’s Campaign Management (CM) Agent to streamline campaign management, reduce repetitive manual work, and enable AI agents to operate across Sabio’s existing tech stack (DSP, SSP, SSAI, Creator TV®, App Science® household graph and first-party data). Sabio CEO Aziz Rahimtoola and Gentoro CEO Pervez Choudhry are quoted highlighting operational efficiency and scalability. The partnership aims to extend agentic AI from analysis into operational workflows and to explore additional advertising operations use cases over time. Publication date: 2026-08-26.
- Sabio Holdings and Gentoro announced a collaboration to bring agentic AI into Sabio’s DSP environment, starting with internal workflows and a natural language self-serve UI.
- The initial implementation will use Gentoro’s Campaign Management (CM) Agent to streamline campaign management and reduce repetitive manual work.
Explore company relationships
Questions about Sabio
What is Sabio?
Sabio is a connected TV and OTT advertising company that combines media buying, creative services, and measurement products for streaming campaigns.
Who uses Sabio?
Its primary users are brands, advertisers, media agencies, and campaign teams that buy, run, and measure CTV and OTT advertising.
How does Sabio make money?
Sabio earns revenue from media-spend-linked campaign activation, managed service fees, creative services, analytics and measurement products, and advertising sold on owned streaming inventory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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