Sabio

Sabio combines adtech software, managed media services, proprietary audience data, and owned media inventory into a vertically integrated CTV business. It creates value by helping advertisers and agencies plan, buy, optimise, measure, and validate campaigns across streaming environments, while using its household graph and audience data to improve targeting and campaign verification. The company can capture revenue at multiple points in the workflow: media activation, creative services, analytics, and monetisation of its own streaming inventory.

Sabio is a United States-based connected TV and OTT advertising company operating an integrated stack for campaign activation, creative production, measurement, and audience data. Its core offer centres on REACH for CTV media buying, VALIDATE and App Science for measurement and audience intelligence, and managed services for brands and agencies that want hands-on campaign execution. The company also operates CreatorTV, an ad-supported streaming property that gives it access to owned inventory and a consumer-facing distribution layer.

Sabio makes money through a blended model that includes fees or margins on media spend, managed service revenue, and software or data monetisation tied to its measurement and audience products. Its customers are primarily advertisers, agencies, and related media teams buying CTV and OTT campaigns, with some relevance to publishers and data teams through App Science and acquired supply-side capabilities.