Simulmedia

Simulmedia operates a hybrid adtech and service model. It provides software for TV campaign planning, activation, and measurement, while also offering hands-on managed buying services for clients that want outsourced execution. Value is created by combining audience data, campaign workflow tooling, forecasting, and measurement across linear and CTV environments, helping buyers treat television more like a measurable performance channel. The company then monetises either through platform usage and spend-linked economics or through service-based campaign management fees.

Simulmedia is a US-based advertising technology company focused on planning, buying, and measuring television advertising across linear TV and connected TV. Its core commercial offering is TV+, a platform used by advertisers, agencies, and TV media buyers for audience targeting, campaign activation, optimisation, and reporting. The company also operates Skybeam, a self-serve CTV buying product aimed at broadening access to premium streaming inventory, and provides managed media buying services under Performance TV.

The business makes money through a hybrid model that combines software access, transaction-linked media spend economics, and service fees for managed campaign execution. Free tools such as TV+ Planning Insights and Free TV Audit appear to function as lead-generation and qualification layers that feed paid platform and service revenue. Its customer base is firmly B2B, spanning enterprise advertisers, agencies, media planners, and smaller growth marketers seeking TV advertising capabilities.