Simulmedia
TV advertising platform for linear and connected TV campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Simulmedia, Inc.
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- 401 Park Avenue South, 11th Floor, New York, NY 10016
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- simulmedia.com
What Simulmedia does
Simulmedia operates a hybrid adtech and service model. It provides software for TV campaign planning, activation, and measurement, while also offering hands-on managed buying services for clients that want outsourced execution. Value is created by combining audience data, campaign workflow tooling, forecasting, and measurement across linear and CTV environments, helping buyers treat television more like a measurable performance channel. The company then monetises either through platform usage and spend-linked economics or through service-based campaign management fees.
Category differentiation
Simulmedia is a TV advertising technology and managed buying company, not a consumer streaming service or a broadcaster. It should also be distinguished from pure measurement vendors because it directly supports planning, activation, and buying.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Simulmedia is a US-based advertising technology company focused on planning, buying, and measuring television advertising across linear TV and connected TV. Its core commercial offering is TV+, a platform used by advertisers, agencies, and TV media buyers for audience targeting, campaign activation, optimisation, and reporting. The company also operates Skybeam, a self-serve CTV buying product aimed at broadening access to premium streaming inventory, and provides managed media buying services under Performance TV. The business makes money through a hybrid model that combines software access, transaction-linked media spend economics, and service fees for managed campaign execution. Free tools such as TV+ Planning Insights and Free TV Audit appear to function as lead-generation and qualification layers that feed paid platform and service revenue. Its customer base is firmly B2B, spanning enterprise advertisers, agencies, media planners, and smaller growth marketers seeking TV advertising capabilities.
Company news briefing
Briefing updated:
Simulmedia has collaborated with FOX to execute a linear television advertisement purchase via autonomous agent-to-agent negotiation, marking a shift towards automated procurement in traditional broadcasting. Furthermore, the company appointed industry veteran Justin Nesci as Chief Commercial Officer to lead its next phase of converged TV growth. These developments focus on modernising linear buying processes and scaling integrated television advertising solutions to align with the evolving demands of the converged media landscape.
Business model & monetisation
Simulmedia monetises through a mixed commercial model. TV+ and Skybeam likely generate revenue via software access, platform usage, and spend-linked transaction economics tied to campaign activation. Performance TV adds managed-service revenue through planning, buying, optimisation, and reporting fees. Free products such as TV+ Planning Insights and Free TV Audit are best understood as top-of-funnel acquisition tools designed to convert prospects into paid software and managed-service engagements.
- TV+ platform revenue
- SaaS / software access and spend-linked platform economics
- Performance TV managed buying services
- Service fee / retainer and campaign execution fees
- Skybeam self-serve CTV buying
- Percentage take-rate on media spend and platform usage
- Free planning and audit tools
- Lead generation for paid products
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Manager, TV Media Investment & Partnerships(Manager) | Business Development | New York, New York | |
| AI Product Specialist(Junior) | Product Management | New York, New York | |
| Senior Data Engineer(Senior) | Engineering | Lviv, Kyiv | |
| Client Success Manager(Mid-Level) | Client Success | New York, New York | |
| Senior Full Stack Engineer(Senior) | Engineering | Lviv, Kyiv |
Explore company relationships
Questions about Simulmedia
What is Simulmedia?
Simulmedia is a B2B television advertising company that provides software and services for planning, buying, and measuring campaigns across linear TV and connected TV.
Who uses Simulmedia?
Its users are advertisers, brands, media agencies, media planners, TV buyers, and smaller growth marketers seeking access to TV and CTV advertising workflows.
How does Simulmedia make money?
It makes money from platform access, spend-linked media buying economics, and managed-service fees for campaign planning, activation, and optimisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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