Simulmedia
Simulmedia is a tV advertising platform for linear and connected TV campaigns.
Analyst Perspective
Simulmedia is a US-based advertising technology company focused on planning, buying, and measuring television advertising across linear TV and connected TV. Its core commercial offering is TV+, a platform used by advertisers, agencies, and TV media buyers for audience targeting, campaign activation, optimisation, and reporting. The company also operates Skybeam, a self-serve CTV buying product aimed at broadening access to premium streaming inventory, and provides managed media buying services under Performance TV. The business makes money through a hybrid model that combines software access, transaction-linked media spend economics, and service fees for managed campaign execution. Free tools such as TV+ Planning Insights and Free TV Audit appear to function as lead-generation and qualification layers that feed paid platform and service revenue. Its customer base is firmly B2B, spanning enterprise advertisers, agencies, media planners, and smaller growth marketers seeking TV advertising capabilities.
Analyst Signal Briefing
Archived (Stand: 30 Jun 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Simulmedia has collaborated with FOX to execute a linear television advertisement purchase via autonomous agent-to-agent negotiation, marking a shift towards automated procurement in traditional broadcasting. Furthermore, the company appointed industry veteran Justin Nesci as Chief Commercial Officer to lead its next phase of converged TV growth. These developments focus on modernising linear buying processes and scaling integrated television advertising solutions to align with the evolving demands of the converged media landscape.
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Key insights about Simulmedia
Category Differentiation
Simulmedia is a TV advertising technology and managed buying company, not a consumer streaming service or a broadcaster. It should also be distinguished from pure measurement vendors because it directly supports planning, activation, and buying.
Simulmedia: About
Simulmedia operates a hybrid adtech and service model. It provides software for TV campaign planning, activation, and measurement, while also offering hands-on managed buying services for clients that want outsourced execution. Value is created by combining audience data, campaign workflow tooling, forecasting, and measurement across linear and CTV environments, helping buyers treat television more like a measurable performance channel. The company then monetises either through platform usage and spend-linked economics or through service-based campaign management fees.
How Simulmedia Works & Monetises
Business model analysis and core revenue streams
Simulmedia monetises through a mixed commercial model. TV+ and Skybeam likely generate revenue via software access, platform usage, and spend-linked transaction economics tied to campaign activation. Performance TV adds managed-service revenue through planning, buying, optimisation, and reporting fees. Free products such as TV+ Planning Insights and Free TV Audit are best understood as top-of-funnel acquisition tools designed to convert prospects into paid software and managed-service engagements.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Simulmedia)
Simulmedia replaces Skybeam with Simulmedia Self-Serve platform
The Skybeam self-serve CTV platform has been removed from the navigation and replaced by Simulmedia Self-Serve, which offers planning, buying, and measurement across linear and streaming.
Read original sourceLocality Hires Sales VPs to Scale Collective
Locality appointed Steve Fish and Adam Quinn as vice presidents of sales to accelerate adoption of Collective, its data-driven broadcast solution that enables national advertisers to plan and activate local television inventory at scale. The hires are intended to support Locality’s national go-to-market expansion ahead of Upfronts and to simplify audience-based buying across local broadcast and streaming. Fish and Quinn bring national sales and advanced advertising experience from prior roles at ITN Networks, DirecTV Ad Sales, Ampersand, ESPN, National Geographic Partners, and Simulmedia. Locality said these appointments build on recent initiatives — including the acquisition of Deben, new measurement work with Nielsen, and the appointment of a new CTO — to modernize local TV buying and measurement.
Read original sourceSimulmedia Boosts Skybeam with Adam Gaynor's Leadership
Simulmedia has appointed Adam Gaynor as Senior Vice President and General Manager of Skybeam, a newly created leadership role reporting to Founder and CEO Dave Morgan. Gaynor will lead product innovation, go-to-market strategy, and revenue growth for Skybeam, Simulmedia’s self-serve platform for converged TV advertising. The appointment follows Gaynor’s two decades of experience in advanced advertising and streaming, including executive roles at Locality, VIZIO, AMC Networks, and DISH Network. Skybeam leverages Simulmedia’s patented TV+® technology to automate planning and activation across streaming, cable, and broadcast, aiming to give brands and agencies direct, friction-free access to converged TV campaigns.
Read original sourceSimulmedia: Frequently Asked Questions
What is Simulmedia?
Simulmedia is a B2B television advertising company that provides software and services for planning, buying, and measuring campaigns across linear TV and connected TV.
Who uses Simulmedia?
Its users are advertisers, brands, media agencies, media planners, TV buyers, and smaller growth marketers seeking access to TV and CTV advertising workflows.
How does Simulmedia make money?
It makes money from platform access, spend-linked media buying economics, and managed-service fees for campaign planning, activation, and optimisation.
Company Facts
- Founded
- 2008
- Headquarters
- 401 Park Avenue South, 11th Floor, New York, NY 10016
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- simulmedia.com