Tatari

Tatari operates a B2B adtech model centred on convergent TV campaign execution. It provides software for planning, buying and measuring linear TV and CTV campaigns, while also offering managed campaign execution for clients that prefer outsourced operations. The business creates value by combining inventory access, direct publisher buying, programmatic workflows, forecasting and attribution in one system, helping advertisers treat TV as a measurable performance channel rather than a purely brand-led medium.

Tatari is a private US adtech company focused on software and managed services for buying, planning, measuring and optimising television advertising across linear TV, connected TV and online video. Its core platform is used by brands, agencies and in-house media teams to run convergent TV campaigns through a mix of programmatic execution and direct publisher buying, with measurement and attribution built into the workflow.

The company makes money through a blend of platform licensing, media buying-related fees and managed service revenue. Its commercial value proposition is to make TV advertising behave more like digital performance marketing by improving transparency, enabling self-serve execution, reducing intermediary costs and linking campaign exposure to business outcomes through proprietary measurement tools. Tatari remains operationally active and sits under the Infra holding company alongside Vault and TheViewPoint.