Publica
CTV ad server and SSP for streaming publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Publica LLC
- Entity type
- COMPANY
- Headquarters
- United States
- Market role
- AdTech Vendor
- Official website
- getpublica.com
What Publica does
Publica provides infrastructure software for video monetisation, primarily in connected TV. It creates value by giving publishers and broadcasters a single platform to manage ad serving, unify direct and programmatic demand, support SSAI, and improve auction competition and yield. Revenue is generated from enterprise platform relationships with media owners using the software to run and monetise their inventory.
Category differentiation
Publica is not a consumer streaming service or media owner; it is publisher-side monetisation infrastructure. It should be distinguished from general-purpose ad servers by its CTV-first SSP, SSAI and unified auction focus.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Publica is a US-based adtech company operating a CTV-focused ad server and supply-side monetisation platform for publishers, broadcasters and streaming operators. Its platform combines ad serving, unified auction mechanics, server-side ad insertion, campaign management and yield optimisation to help media owners monetise video inventory across connected TV and adjacent digital video environments. The company sells to business customers rather than consumers, with its core users being CTV publishers, broadcasters, streaming apps, virtual MVPDs, TV manufacturers and other publishers with video inventory. Publica generates revenue through B2B software and platform fees tied to ad serving and monetisation workflows, likely structured through enterprise contracts, software licensing and usage- or volume-linked commercial terms.
Business model & monetisation
The company uses a B2B software monetisation model centred on ad-serving and supply-side infrastructure. Based on the product descriptions, revenue likely comes from enterprise SaaS contracts, platform licensing, and usage- or monetisation-linked fees tied to impressions, inventory volume, ad serving, SSAI, or yield management outcomes.
- CTV ad server and SSP platform contracts
- Software Subscription
- Usage- or volume-linked monetisation fees
- Percentage Take-Rate
- Web and app video header bidding monetisation tooling
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Publica LLC
IAB vendor record: 860
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 4, 7
- Declared feature IDs
- 3
- Declared special purpose IDs
- 3
- Indexed sellers.json entries
- 42 · getpublica.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Publica
What is Publica?
Publica is a publisher-side adtech platform that provides CTV ad serving, SSP functionality, SSAI support and yield optimisation for video publishers.
Who uses Publica?
Its customers are broadcasters, streaming platforms, CTV publishers, virtual MVPDs, TV manufacturers and other publishers with video inventory.
How does Publica make money?
It makes money through B2B platform contracts, software licensing and likely usage- or monetisation-linked fees tied to ad serving and inventory monetisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
Continue your research on Publica
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.