DISQO

DISQO operates a B2B measurement and insights model built around a proprietary platform, audience data asset and research services layer. It creates value by capturing media exposure signals, connecting them to consumer attitudes and behaviours, and packaging those insights into dashboards, studies, reports and API outputs for enterprise marketing and research buyers. Revenue is generated from recurring software access, project-based measurement studies and managed research services, with API and data delivery extending the platform into client workflows and partner systems.

DISQO is a US-based private software and insights company focused on advertising measurement, audience intelligence and managed research services. Its core platform links ad exposure to attitudinal and behavioural outcomes at person level across channels including linear TV, CTV, social and digital media. The company sells primarily to brands, agencies, performance marketers, analytics teams and research functions that need to evaluate media effectiveness, brand lift and lower-funnel outcomes.

The business combines recurring software access with research and measurement engagements, and supplements this with API-based access to proprietary audience and measurement data. DISQO has also expanded its capabilities through acquisitions including Verto Analytics for cross-device measurement and Feedback Loop. Its value proposition centres on deterministic measurement, direct relationships with opted-in consumers and cross-channel reporting that helps customers optimise media and creative decisions.