DISQO
Advertising measurement and consumer insights platform for brands and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- 400 N Brand Blvd, 6th Floor, Glendale, California 91203, US
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- disqo.com
What DISQO does
DISQO operates a B2B measurement and insights model built around a proprietary platform, audience data asset and research services layer. It creates value by capturing media exposure signals, connecting them to consumer attitudes and behaviours, and packaging those insights into dashboards, studies, reports and API outputs for enterprise marketing and research buyers. Revenue is generated from recurring software access, project-based measurement studies and managed research services, with API and data delivery extending the platform into client workflows and partner systems.
Category differentiation
DISQO is not a media buying platform, DSP or ad network. It is primarily a B2B measurement, audience insights and research platform used to assess advertising effectiveness.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
DISQO is a US-based private software and insights company focused on advertising measurement, audience intelligence and managed research services. Its core platform links ad exposure to attitudinal and behavioural outcomes at person level across channels including linear TV, CTV, social and digital media. The company sells primarily to brands, agencies, performance marketers, analytics teams and research functions that need to evaluate media effectiveness, brand lift and lower-funnel outcomes. The business combines recurring software access with research and measurement engagements, and supplements this with API-based access to proprietary audience and measurement data. DISQO has also expanded its capabilities through acquisitions including Verto Analytics for cross-device measurement and Feedback Loop. Its value proposition centres on deterministic measurement, direct relationships with opted-in consumers and cross-channel reporting that helps customers optimise media and creative decisions.
Company news briefing
Briefing updated:
Expanding its partnership with Warner Bros. Discovery, DISQO has integrated its attribution capabilities into WBD’s new Always-On Measurement & Attribution Dashboard to link multi-channel campaigns to brand lift and sales. Furthering its reach into generative AI, the firm launched AI Search Lift to measure the incremental impact of advertising within large language models, supported by findings from its 2026 Outcomes Report. These initiatives consolidate DISQO’s focus on deterministic, cross-platform performance measurement as advertisers increasingly prioritise business outcomes over traditional scale.
Business model & monetisation
DISQO primarily monetises through SaaS-style platform access for its measurement environment and related analytics products. It also earns project-based fees for campaign measurement studies such as brand lift and outcomes lift, with pricing likely tied to campaign scope, channels measured, study design and reporting complexity. Additional revenue comes from managed research services and API or data-delivery arrangements that license access to proprietary audience and measurement outputs.
- Measurement platform access
- SaaS / software subscription
- Brand Lift and Outcomes Lift studies
- Project-based measurement fees
- Research Management
- Service fee / retainer
- Audience API and data delivery
- API / data licensing
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- VideoAmp
Cross-platform TV and digital media measurement and planning platform.
- iSpot.tv
TV and streaming ad measurement and attribution software for enterprises.
- Samba TV
Cross-screen TV measurement and audience intelligence platform.
- Médiamétrie
French audience measurement provider for TV, audio and digital media.
- Comscore
Cross-platform media measurement, audience analytics and advertising validation provider.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Security Engineer(Senior) | Engineering | Los Angeles, CA | |
| Director of Sales, Brand Direct & Agency Partnerships(Director) | Sales | New York, NY | |
| Sr. Customer Success Manager, Ad Measurement(Senior) | Customer Success | New York, NY | |
| Technical Project Manager - Ad Measurement(Mid-Level) | Customer Success | Los Angeles, CA | |
| Senior Site Reliability Engineer(Senior) | Engineering | Los Angeles, CA |
Explore company relationships
Questions about DISQO
What is DISQO?
DISQO is a B2B advertising measurement and consumer insights company that helps brands and agencies measure how media exposure affects attitudes and behaviours across channels.
Who uses DISQO?
Brand marketers, advertising agencies, performance teams, research teams, analytics teams and some AdTech partners use DISQO’s platform, studies and API outputs.
How does DISQO make money?
DISQO makes money through recurring platform subscriptions, paid measurement studies, managed research services and API or data-delivery arrangements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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