DISQO
DISQO is a advertising measurement and consumer insights platform for brands and agencies.
Analyst Perspective
DISQO is a US-based private software and insights company focused on advertising measurement, audience intelligence and managed research services. Its core platform links ad exposure to attitudinal and behavioural outcomes at person level across channels including linear TV, CTV, social and digital media. The company sells primarily to brands, agencies, performance marketers, analytics teams and research functions that need to evaluate media effectiveness, brand lift and lower-funnel outcomes. The business combines recurring software access with research and measurement engagements, and supplements this with API-based access to proprietary audience and measurement data. DISQO has also expanded its capabilities through acquisitions including Verto Analytics for cross-device measurement and Feedback Loop. Its value proposition centres on deterministic measurement, direct relationships with opted-in consumers and cross-channel reporting that helps customers optimise media and creative decisions.
Analyst Signal Briefing
Updated: 25 Jul 2026Expanding its partnership with Warner Bros. Discovery, DISQO has integrated its attribution capabilities into WBD’s new Always-On Measurement & Attribution Dashboard to link multi-channel campaigns to brand lift and sales. Furthering its reach into generative AI, the firm launched AI Search Lift to measure the incremental impact of advertising within large language models, supported by findings from its 2026 Outcomes Report. These initiatives consolidate DISQO’s focus on deterministic, cross-platform performance measurement as advertisers increasingly prioritise business outcomes over traditional scale.
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Key insights about DISQO
Category Differentiation
DISQO is not a media buying platform, DSP or ad network. It is primarily a B2B measurement, audience insights and research platform used to assess advertising effectiveness.
DISQO: About
DISQO operates a B2B measurement and insights model built around a proprietary platform, audience data asset and research services layer. It creates value by capturing media exposure signals, connecting them to consumer attitudes and behaviours, and packaging those insights into dashboards, studies, reports and API outputs for enterprise marketing and research buyers. Revenue is generated from recurring software access, project-based measurement studies and managed research services, with API and data delivery extending the platform into client workflows and partner systems.
How DISQO Works & Monetises
Business model analysis and core revenue streams
DISQO primarily monetises through SaaS-style platform access for its measurement environment and related analytics products. It also earns project-based fees for campaign measurement studies such as brand lift and outcomes lift, with pricing likely tied to campaign scope, channels measured, study design and reporting complexity. Additional revenue comes from managed research services and API or data-delivery arrangements that license access to proprietary audience and measurement outputs.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
DISQO: Key Competitors & Alternatives
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Cross-screen TV measurement and audience intelligence platform.
Recent Signals (DISQO)
Warner Bros. Discovery Expands CTV Supply With Pause Ads
Warner Bros. Discovery (WBD) is developing pause ads — including interactive shoppable pause ads — as a way to monetize 'dead air' on streaming services. WBD launched pause ads on HBO Max in 2022 and announced shoppable pause ads at upfronts in May; the company says pause ads create new ad inventory and can drive measurable engagement. Industry research cited in the article (DirecTV & Magna; Video Advertising Bureau) shows consumer receptivity and action after pause ads, but buyers are waiting for programmatic standardization and proof of performance. The IAB Tech Lab is working on programmatic specifications and signaling for pause ads, while WBD currently sells most pause inventory via direct deals.
Read original sourceDISQO Launches AI Search Lift for AI Discovery
DISQO launched AI Search Lift, an outcomes-measurement product that quantifies the incremental effect of advertising inside large language models (LLMs) and AI-powered search/discovery environments. Built on DISQO’s consumer-consented, panel-based deterministic measurement, the product links verified ad exposure to permissioned consumer behavior and uses exposed/control methodology to measure whether advertising drives brand interactions inside AI discovery. DISQO ran an early beta in Q4 2025 and measured campaigns across five categories (automotive, insurance, beauty & personal care, CPG, and travel). Canvas Worldwide was an early partner. AI Search Lift is available now to DISQO customers and is positioned to complement AEO (answer engine optimization) and GEO (generative engine optimization) strategies by adding an outcomes layer.
Read original sourceComcast Launches Outcomes+, Adds Prime Video for Local Buyers
Comcast Advertising unveiled Outcomes+, a targeting and attribution suite for linear and streaming TV at the IAB NewFronts on March 27, 2026. Outcomes+ combines AI-driven activation with deterministic data from more than 30 million Comcast households (over 100 million authenticated viewers) and extends measurement via partnerships with Mastercard, Clarivoy, DISQO, Fandango and S&P Global Mobility’s Polk. Comcast also announced a partnership with Amazon Ads to open Prime Video inventory to Comcast Advertising’s local and SMB clients via the Amazon DSP, enabling geographic customization within a single national buy. New Outcomes+ tools include LENS (audience discovery), Blockgraph On Demand (first-party data matching) and a unified myResults dashboard. Comcast’s video footprint now includes NBCUniversal, Paramount, Warner Bros. Discovery, A+E, Roku, Peacock, HBO Max, Xumo Play and Prime Video.
Read original sourceDISQO: Frequently Asked Questions
What is DISQO?
DISQO is a B2B advertising measurement and consumer insights company that helps brands and agencies measure how media exposure affects attitudes and behaviours across channels.
Who uses DISQO?
Brand marketers, advertising agencies, performance teams, research teams, analytics teams and some AdTech partners use DISQO’s platform, studies and API outputs.
How does DISQO make money?
DISQO makes money through recurring platform subscriptions, paid measurement studies, managed research services and API or data-delivery arrangements.
Company Facts
- Founded
- 2015
- Headquarters
- 400 N Brand Blvd, 6th Floor, Glendale, California 91203, US
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Link
- disqo.com