Audiense
Audiense is a b2B audience intelligence software for social insights and activation.
Analyst Perspective
Audiense is a UK-based B2B software company that provides audience intelligence, social analytics, digital intelligence, and campaign activation tools for brands, agencies, media planners, analysts, and market researchers. Its platform suite includes products for audience segmentation, influencer and affinity analysis, X community analytics, hashtag tracking, and demand measurement for brands, talent, and IP. The company monetises primarily through recurring SaaS subscriptions, with pricing varying by product module, reporting volume, data access, and enterprise requirements. The business creates value by converting social and digital behavioural data into audience profiles, segmentation models, reports, and activation packs that can inform media planning and campaign execution. Its portfolio suggests a strategy of combining proprietary products with acquired technologies to broaden data coverage and support use cases from insight generation through to activation.
Analyst Signal Briefing
Updated: 15 Aug 2026Following its 2025 acquisition by Buxton, Audiense has unified the Buxton, Elevar, and original Audiense brands under a single identity led by new CEO Jim Swift. This consolidation expands its portfolio—which already included SOPRISM, Tweet Binder, and Affinio—to incorporate location-based intelligence and server-side tracking. By broadening its target market to include private equity and real estate sectors, Audiense is transitioning from social audience analysis toward a comprehensive omnichannel data solution while maintaining the enterprise security standards established by its SOC 2 compliance.
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Key insights about Audiense
Category Differentiation
Audiense is a B2B audience intelligence and social analytics software vendor, not a consumer social network or a general-purpose ad buying platform. It is closer to audience research and social intelligence tools than to a standalone DSP or social publisher.
Audiense: About
Audiense operates a modular B2B SaaS model built around audience intelligence and social analytics. It gathers and analyses social and digital behavioural signals, packages those insights into software products and reports, and sells access to brands, agencies, planners, and researchers on a recurring subscription basis. Value is created through better audience segmentation, campaign planning, and activation readiness, with some products extending into workflow support and expert-assisted interpretation.
How Audiense Works & Monetises
Business model analysis and core revenue streams
The company primarily uses a SaaS subscription model with tiered pricing by product, usage, and feature access. Core monetisation appears to come from monthly or enterprise subscriptions for products such as Audiense Insights, with upsell levers including higher report quotas, broader data access, API access, additional modules, and bundled product plans. Some offerings, particularly Demand Intelligence and Soprism-style products, likely use customised enterprise or entity-based pricing, and limited entry plans are used to support adoption and conversion.
Revenue Channels
Side-by-Side Comparisons
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Products & Services in Categories
Verified structural categorizations from the graph
Audiense: Key Competitors & Alternatives
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Communications intelligence and media monitoring software group.
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Consumer intelligence and social listening SaaS for enterprises.
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Enterprise software for social intelligence, search insights and social management.
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Enterprise SaaS platform for customer experience and social operations.
Recent Signals (Audiense)
Audience Intelligence Platform | Audiense
The all-new Audiense is the powerful combination of three leading businesses, Elevar, Buxton and the original Audiense. Together, we give you data solutions based on real audiences and real brands, powered by great software and AI tools, so you can focus on growing.
Read original sourceAudiense unifies Buxton, Elevar, and original Audiense under one brand
The page has been completely redesigned to present Audiense as the combination of three leading businesses: Elevar, Buxton, and the original Audiense. It details the acquisition of Audiense by Buxton in 2025, the launch of Audiense Action in 2026, and introduces a new leadership team including CEO Jim Swift, CFO Martin Day, and CTO Liz Devine. The product portfolio is expanded to include Audiense Action, Discover, In-Person, Online, and Data Services, targeting omnichannel analytics, location strategies, and server-side tracking.
Read original sourceAffinio Announces Strategic AI Partnership with Snowflake - ExchangeWire.com
Affinio and Snowflake announced a strategic AI partnership to deliver AI-powered insights to joint customers via the Snowflake Data Marketplace, using Affinio’s ATON graph analytics on Snowflake’s platform. ATON analyzes large-scale behavioural data—purchases, video viewership, click streams, search, and churn—within a privacy-compliant, no-data-movement safe haven. The collaboration gives Snowflake customers access to an insights-to-activation workflow and a mobile-enabled analytics layer, turning Snowflake’s data warehouse into an analytics powerhouse with secure data sharing. Tim Burke, CEO of Affinio, described the move as democratising analytics and removing bottlenecks in data science, while Bill Stratton of Snowflake emphasised secure, organization-wide data science democratization and increased value from Snowflake’s data ecosystem.
Read original sourceAudiense: Frequently Asked Questions
What is Audiense?
Audiense is a B2B software company that provides audience intelligence, social analytics, digital insight, and campaign activation tools for marketers, agencies, and researchers.
Who uses Audiense?
Its users include brand teams, media agencies, digital marketers, social media managers, analysts, media planners, market researchers, and some talent or IP owners.
How does Audiense make money?
It primarily makes money through recurring SaaS subscriptions, with pricing based on product modules, report quotas, data access, API access, and bespoke enterprise arrangements.
Company Facts
- Founded
- 2012
- Headquarters
- Kemp House, 152 - 160 City Road, London EC1V 2NX
- Core Segment
- MarTech Vendor
- Company Size
- 201–500
- Official Link
- audiense.com