Audiense

The business operates a B2B SaaS model focused on audience intelligence and social data analytics. It combines proprietary machine learning with external data sources (social graph data, Meta network insights, and third‑party enrichment such as IBM Watson) to generate audience profiles, segments and exportable insights. Value is created by enabling marketing, insights and media teams to understand audience structures, interests and behaviours, and to move defined segments directly into advertising and DSP platforms for targeting and planning.

Revenue is generated through subscription licences to its audience‑intelligence suite, with commercial plans that bundle multiple products (insights analytics dashboard, social community management dashboard, and integrated consumer‑insight tools from acquisitions). Professional services, including onboarding and training, are offered alongside the software to support adoption and integration into customer workflows, and higher tiers likely include expanded quotas and API capabilities.

Audiense is a UK-based audience intelligence and social data analytics company, now part of Buxton. Its platform uses social data and machine learning to profile, segment and analyse audiences, with particular emphasis on social networks and Meta properties integrated via acquired technologies.

The company monetises its software as a subscription SaaS product, sold through packaged audience‑intelligence plans that include its core dashboards plus onboarding and support. Customers are primarily brand and consumer insights teams, media and marketing agencies, and social/community teams that require audience segmentation and activation for paid and organic campaigns.