Audiense
B2B audience intelligence software for social insights and activation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Audiense Limited
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Kemp House, 152 - 160 City Road, London EC1V 2NX
- Company size
- 201–500
- Market role
- MarTech Vendor
- Official website
- audiense.com
What Audiense does
Audiense operates a modular B2B SaaS model built around audience intelligence and social analytics. It gathers and analyses social and digital behavioural signals, packages those insights into software products and reports, and sells access to brands, agencies, planners, and researchers on a recurring subscription basis. Value is created through better audience segmentation, campaign planning, and activation readiness, with some products extending into workflow support and expert-assisted interpretation.
Category differentiation
Audiense is a B2B audience intelligence and social analytics software vendor, not a consumer social network or a general-purpose ad buying platform. It is closer to audience research and social intelligence tools than to a standalone DSP or social publisher.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Audiense is a UK-based B2B software company that provides audience intelligence, social analytics, digital intelligence, and campaign activation tools for brands, agencies, media planners, analysts, and market researchers. Its platform suite includes products for audience segmentation, influencer and affinity analysis, X community analytics, hashtag tracking, and demand measurement for brands, talent, and IP. The company monetises primarily through recurring SaaS subscriptions, with pricing varying by product module, reporting volume, data access, and enterprise requirements. The business creates value by converting social and digital behavioural data into audience profiles, segmentation models, reports, and activation packs that can inform media planning and campaign execution. Its portfolio suggests a strategy of combining proprietary products with acquired technologies to broaden data coverage and support use cases from insight generation through to activation.
Company news briefing
Briefing updated:
Following its 2025 acquisition by Buxton, Audiense has unified the Buxton, Elevar, and original Audiense brands under a single identity led by new CEO Jim Swift. This consolidation expands its portfolio—which already included SOPRISM, Tweet Binder, and Affinio—to incorporate location-based intelligence and server-side tracking. By broadening its target market to include private equity and real estate sectors, Audiense is transitioning from social audience analysis toward a comprehensive omnichannel data solution while maintaining the enterprise security standards established by its SOC 2 compliance.
Business model & monetisation
The company primarily uses a SaaS subscription model with tiered pricing by product, usage, and feature access. Core monetisation comes from monthly or enterprise subscriptions for products such as Audiense Insights, with upsell levers including higher report quotas, broader data access, API access, additional modules, and bundled product plans. Some offerings, particularly Demand Intelligence and Soprism-style products, likely use customised enterprise or entity-based pricing, and limited entry plans are used to support adoption and conversion.
- Audience intelligence subscriptions
- Software Subscription
- Digital intelligence and platform data products
- Software Subscription
- Social analytics and community management tools
- Software Subscription
- Enterprise custom analysis and supported interpretation
- Service Fee
- API access and premium data/reporting allowances
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Brandwatch
Enterprise software for social intelligence, search insights and social management.
- Meltwater
B2B media intelligence and social analytics software platform.
- Hootsuite
Social media management software for publishing, listening, analytics, and workflows.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Audiense
What is Audiense?
Audiense is a B2B software company that provides audience intelligence, social analytics, digital insight, and campaign activation tools for marketers, agencies, and researchers.
Who uses Audiense?
Its users include brand teams, media agencies, digital marketers, social media managers, analysts, media planners, market researchers, and some talent or IP owners.
How does Audiense make money?
It primarily makes money through recurring SaaS subscriptions, with pricing based on product modules, report quotas, data access, API access, and bespoke enterprise arrangements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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