Pulsar Group
Communications intelligence and media monitoring software group.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Pulsar Group Plc
- Entity type
- COMPANY
- Founded
- 2003
- Headquarters
- United Kingdom
- Company size
- 501–1,000
- Market role
- MarTech Vendor
- Ticker
- PULS
- Official website
- pulsargroup.com
What Pulsar Group does
Pulsar Group operates a portfolio SaaS model. It develops and sells subscription-based software products for social listening, audience intelligence, media monitoring, PR workflow management and journalist-source connectivity. Value is created by aggregating and structuring media and behavioural data, embedding those data into customer workflows, and cross-selling complementary tools across the group’s product set.
Category differentiation
Pulsar Group is the listed communications intelligence software group, not just the standalone Pulsar social listening product. It should also be distinguished from unrelated companies using the name Pulsar in hardware, energy or software markets.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Pulsar Group is a UK-listed B2B software company focused on audience intelligence, media monitoring and communications workflow tools. The group operates multiple SaaS brands including Pulsar, Vuelio, Isentia and ResponseSource, serving marketers, PR teams, communications professionals, agencies, public sector bodies and related organisations. Its products help customers monitor media coverage, analyse audience behaviour, manage media relations and evaluate communications performance across digital, social, broadcast and news environments. The company makes money primarily through recurring software subscription fees. Its value proposition comes from combining data aggregation, analytics, monitoring, media databases and workflow tools across a portfolio that supports both marketing and communications use cases. The group positions itself as an integrated communications intelligence platform business rather than a pure-play adtech vendor or publisher.
Company news briefing
Briefing updated:
Pulsar Group has issued its Modern Slavery Statement for 2026, adhering to its annual statutory obligations regarding corporate transparency. This routine update reinforces the group’s commitment to ethical operational standards and regulatory compliance.
Business model & monetisation
The group primarily monetises through recurring SaaS licence fees across Pulsar, Vuelio, Isentia and ResponseSource. Pricing is likely tiered by users, feature access and data or usage volume, with commercial emphasis on renewals, account expansion and cross-sell between products. Revenue is therefore predominantly software subscription income, with potential ancillary value from premium datasets, added seats and higher-tier workflow or analytics modules.
- Platform subscriptions across Pulsar, Vuelio, Isentia and ResponseSource
- Software Subscription
- Seat expansion and tiered feature access
- Software Subscription
- Data volume or premium monitoring access
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Talkwalker
Consumer intelligence and social listening SaaS for enterprises.
- Meltwater
B2B media intelligence and social analytics software platform.
- Hootsuite
Social media management software for publishing, listening, analytics, and workflows.
- PRophet
AI software for PR, media intelligence and influencer workflows.
- Sprout Social
Social media management SaaS for publishing, engagement and analytics.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Pulsar Group
What is Pulsar Group?
Pulsar Group is a UK-listed B2B software company that owns communications intelligence and media monitoring brands including Pulsar, Vuelio, Isentia and ResponseSource.
Who uses Pulsar Group?
Its products are used by enterprise marketing teams, PR and communications teams, agencies, public sector bodies, non-profits and related organisations.
How does Pulsar Group make money?
It mainly earns recurring revenue from SaaS subscriptions, with pricing typically based on users, features and data or monitoring volume.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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