Onclusive
B2B media intelligence software for PR monitoring, analytics and outreach.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Onclusive
- Entity type
- COMPANY
- Founded
- 2011
- Company size
- 1,001–5,000
- Market role
- MarTech Vendor
- Official website
- onclusive.com
What Onclusive does
Onclusive operates a recurring-revenue B2B software model centred on media intelligence for communications and PR teams. It creates value by aggregating large volumes of media content and contact data, enriching that data with analytics and AI-driven classification, and packaging the result into workflow products for monitoring, reporting, benchmarking, outreach and planning. The business is strengthened by cross-selling multiple modules into enterprise accounts and agencies, while extending its dataset through licensed and programmatic access.
Category differentiation
Onclusive is not an advertising buying platform, ad network or publisher monetisation tool. It is a B2B media intelligence and PR workflow platform focused on monitoring, analytics, social listening and media relations data.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Onclusive is a private B2B media intelligence and PR software company that sells monitoring, analytics, social listening, media contact data and outreach workflow tools to communications teams, PR agencies and enterprise brand teams. Its platform aggregates content across print, online, broadcast and social channels, applies AI-based analysis and reporting, and helps customers monitor reputation, measure earned media performance and manage media relations workflows. The company makes money primarily through enterprise software subscriptions, with additional revenue from data licensing, API access and managed services. Its product strategy is built around a unified platform that combines media monitoring, PR analytics, social listening and contact data, and its scale has been expanded through acquisitions including Ozmotik, Critical Mention and Digimind.
Company news briefing
Briefing updated:
Following the appointment of Peter Harris as CEO, Onclusive has launched GEO Analytics in the US, a Generative Engine Optimisation solution designed to monitor brand representation across major AI search engines. This capability complements the company’s recent focus on high-level sponsorship measurement, exemplified by its data analysis of athlete-led marketing performance during the 2026 World Cup. These developments reinforce Onclusive's strategic emphasis on delivering real-time attention measurement and sophisticated reputational insights across both traditional and AI-driven media landscapes.
Business model & monetisation
Onclusive monetises through B2B SaaS subscriptions sold on customised enterprise contracts, typically priced by seats, modules, coverage scope, markets and data volume. It also generates revenue from data licensing and API access through its Data-as-a-Service offering, and from managed monitoring or service layers attached to platform subscriptions. The commercial model is therefore a mix of recurring software fees, licensing fees and service retainers.
- Platform subscriptions for monitoring, analytics, contacts and outreach
- Software Subscription
- Data-as-a-Service and API access
- Pay-per-Use
- Managed monitoring and service layers
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Cision
PR software, media intelligence and press distribution platform.
- Meltwater
B2B media intelligence and social analytics software platform.
- Piano
Enterprise platform for analytics, audience, activation and subscription growth.
- Hootsuite
Social media management software for publishing, listening, analytics, and workflows.
- PRophet
AI software for PR, media intelligence and influencer workflows.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Onclusive launches GEO Analytics in US
SEO & Generative Engine Optimization · Recorded impact score: 2/5
Onclusive has launched GEO Analytics in the United States, a Generative Engine Optimization (GEO) solution designed to help PR, communications and marketing teams measure and improve how their brands appear in AI-driven search responses. The capability monitors brand representation across five major AI engines and provides features including Priority Source Targets (ranked source influence), automated anomaly detection, perception summaries and an 11-category source taxonomy. Onclusive positions the product to give teams visibility into which sources shape AI answers and to surface shifts in AI output so organizations can respond more quickly to reputational changes or competitor narratives.
- Onclusive launched GEO Analytics in the United States on 2026-08-04.
- GEO Analytics monitors brand representation across five AI engines: Gemini, ChatGPT, Grok, Claude and Perplexity.
Critical Mention and Onclusive explained
Recorded impact score: 3.5/5
Critical Mention and Onclusive explained
Explore company relationships
Questions about Onclusive
What is Onclusive?
Onclusive is a B2B media intelligence software company that provides media monitoring, PR analytics, social listening, journalist data and outreach workflow tools.
Who uses Onclusive?
Its users are mainly corporate communications teams, PR agencies, media relations professionals, reputation managers, social teams and enterprise analytics teams.
How does Onclusive make money?
It earns revenue from enterprise SaaS subscriptions, data licensing and API access, plus managed service retainers attached to platform deployments.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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