Tunnl
Programmatic AdTech platform with managed media buying and content inventory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Tunnl BV
- Entity type
- COMPANY
- Founded
- 2022
- Headquarters
- Netherlands
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- tunnl.com
What Tunnl does
Tunnl BV uses a hybrid business model. It provides B2B advertising technology that helps advertisers and publishers buy, optimise, and monetise digital inventory, and it also delivers managed programmatic campaign execution as a service. In parallel, it operates or distributes ad-supported video and gaming content that can supply monetisable impressions. Value is created by connecting demand and supply, improving yield through automated optimisation, and packaging technology with execution support.
Category differentiation
Tunnl BV is a Dutch programmatic advertising and media inventory business. It is not a pure standalone market research vendor, and the supplied data shows naming overlap with audience intelligence assets on tunnldata.com that should be treated cautiously.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Tunnl BV is a private Dutch AdTech company that operates a programmatic advertising stack and a managed media buying service. Its core commercial offering is a proprietary ad system connected to multiple SSP and DSP environments, used to run targeted campaigns, optimise bidding and delivery with machine learning, and report performance to advertisers, media buyers, and publishers. The company also sells managed programmatic execution for brands, agencies, and publishing partners. Alongside its AdTech activity, Tunnl states that it distributes a large portfolio of games and video content that can be monetised through advertising. This gives it both technology and inventory exposure: it can earn software and service revenue from campaign execution, while also generating advertising income from owned or controlled media supply. Some supplied product data also references audience intelligence and campaign measurement products on tunnldata.com, which creates a naming overlap that requires caution when attributing those assets directly to Tunnl BV.
Business model & monetisation
Tunnl monetises through a combination of software access, managed service fees, and advertising economics. Its ad system functions as a proprietary B2B platform that supports programmatic buying and monetisation workflows. Its advertising service adds campaign management and optimisation fees. Its media portfolio contributes advertising revenue through impression monetisation across games, video, partner portals, and app-based environments. Where it intermediates media, revenue is driven by take rates, margin on media execution, or revenue share tied to campaign and inventory performance.
- Programmatic platform access
- SaaS / software licensing for ad system capabilities
- Managed campaign execution
- Service fees and media execution margin
- Publisher monetisation and yield share
- Revenue share or take-rate on monetised inventory
- Advertising on games and video inventory
- Ad-supported media monetisation
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Tunnl B.V.
IAB vendor record: 540
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 7
- Declared special purpose IDs
- 1
- Indexed sellers.json entries
- 87 · tunnl.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Tunnl
What is Tunnl?
Tunnl is a private Dutch AdTech company that provides programmatic advertising technology, managed media buying, and ad-supported video and gaming inventory.
Who uses Tunnl?
Advertisers, brands, agencies, media buyers, and digital publishers use Tunnl for campaign activation, optimisation, reporting, and monetisation support.
How does Tunnl make money?
Tunnl makes money through platform fees, managed service fees, media margin or take-rates, publisher monetisation revenue, and advertising sold across its content inventory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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