Proxistore
Local programmatic advertising platform for drive-to-store retail campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Proxistore SA
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- Av. Einstein 11, 1300 Wavre, Belgium
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- proxistore.com
What Proxistore does
Proxistore operates a B2B adtech model centred on programmatic media buying and local targeting. It provides software and campaign infrastructure for advertisers and agencies to plan, run and measure geographically targeted campaigns, while also monetising access to publisher inventory and proprietary targeting technology. Value is created by linking local audience identification, campaign orchestration and offline performance measurement into a single workflow tailored to multi-location retail advertising.
Category differentiation
Proxistore is not a consumer shopping app or a generic mapping provider. It is a B2B adtech platform focused on local programmatic advertising, geotargeting and drive-to-store measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Proxistore is a Belgian adtech company focused on localised digital advertising for retailers, agencies and other advertisers running multi-location campaigns. Its core offering combines a demand-side platform for geographically targeted media buying, a patented geolocation engine for high-precision audience targeting, campaign measurement tied to store visits, and access to a curated publisher network. The business is designed around drive-to-store outcomes rather than broad brand reach alone. It generates revenue from advertiser media spend, platform usage and value-added targeting and measurement capabilities. The company serves business customers rather than consumers directly, with particular relevance for retail chains and agencies seeking to coordinate local advertising across multiple outlets. Its acquisition of Sirdata suggests a strategy to strengthen privacy, consent and targeting capabilities within a broader European adtech stack.
Business model & monetisation
Proxistore monetises through a mix of programmatic media spend and software/platform fees. Advertisers likely pay on a CPM basis for campaign delivery across its publisher network, with proprietary geolocation and targeting embedded into media pricing or sold as premium functionality. Additional monetisation comes from SaaS-style campaign orchestration, measurement and analytics capabilities, and potentially managed-service support for local campaign execution.
- Programmatic media spend on advertiser campaigns
- Percentage Take-Rate
- DSP platform usage and campaign orchestration
- Software Subscription
- Geolocation targeting and data-enhanced activation
- Percentage Take-Rate
- Measurement, reporting and optimisation services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
PROXISTORE
IAB vendor record: 418
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 7, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Proxistore
What is Proxistore?
Proxistore is a Belgian B2B adtech company that helps advertisers run localised programmatic campaigns using geolocation targeting, publisher inventory and measurement tools.
Who uses Proxistore?
Its users are mainly retail chains, multi-location businesses, advertisers, media agencies and publishers that need local targeting and store-visit measurement.
How does Proxistore make money?
It earns revenue from advertiser media spend, platform usage, targeting technology and related measurement or campaign services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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