Spicy Mobile
Polish adtech firm linking mobile media to measurable business outcomes.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Spicy Mobile Karczewski Zawadzki Spółka jawna
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- ul. Ostrobramska 75C, 04‑175 Warszawa
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- spicymobile.pl
What Spicy Mobile does
Spicy Mobile combines proprietary adtech products with managed marketing services. It creates value by collecting and analysing mobile and retail-related data, turning that data into audience targeting, attribution, and optimisation tools, and then using those capabilities to run or support campaigns for clients. The business model is hybrid: software and data capabilities increase campaign effectiveness and measurement precision, while service delivery broadens monetisation through execution, creative production, research, and performance marketing.
Category differentiation
Spicy Mobile is not a consumer mobile app or telecom operator. It is a B2B adtech and marketing services provider focused on targeting, measurement, research, and campaign execution.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Spicy Mobile is a Poland-based private adtech and marketing services company operating under the legal entity Spicy Mobile Karczewski Zawadzki Spółka jawna. It sells a mix of proprietary measurement and audience products alongside managed campaign services, including offline sales attribution, store-visit measurement, mobile behavioural targeting, audience segmentation, rich media production, geolocation-based targeting, push and SMS/MMS campaigns, research, and lead generation. The company generates revenue from both software-like platform access and service delivery. Its customers are advertisers, retail brands, agencies, app owners, e-commerce teams, and marketers that want to improve targeting, measure campaign effectiveness, and link digital advertising to offline retail outcomes. Its positioning is strongest where mobile data, retail measurement, and campaign execution intersect.
Business model & monetisation
Spicy Mobile monetises through a blend of service fees and software/data-driven commercial models. Managed-service revenues likely come from campaign execution, rich media production, research projects, geolocation targeting, messaging campaigns, and lead-generation work. Performance-based pricing is explicitly indicated for sales and lead campaigns, with fees tied to outcomes such as leads or conversions. Its proprietary products such as offline attribution and audience profiling tools are sold through SaaS-style access, analytics subscriptions, data usage fees, or bundled platform-plus-service engagements.
- Managed campaign execution
- Service fees for lead generation, messaging, targeting, and optimisation
- Creative production services
- Project-based fees for rich media and campaign assets
- Measurement and attribution tools
- SaaS-style access, analytics fees, or bundled software revenue
- Performance marketing programmes
- Outcome-based pricing tied to leads or conversions
- Research and insight services
- Project-based consulting and analysis fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
SPICY MOBILE Karczewski Zawadzki Spółka Jawna
IAB vendor record: 844
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared special feature IDs
- 1
Products & market categories
Technology
Service
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Spicy Mobile
What is Spicy Mobile?
Spicy Mobile is a Polish B2B adtech and marketing services company offering audience targeting, offline attribution, store-visit measurement, creative production, messaging campaigns, and research services.
Who uses Spicy Mobile?
Its customers are advertisers, retail brands, agencies, marketers, app owners, e-commerce teams, and analysts that need campaign targeting, measurement, and performance support.
How does Spicy Mobile make money?
It makes money through managed campaign fees, creative and research project work, performance-based lead generation pricing, and likely subscription or bundled fees for proprietary measurement and audience tools.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
11 publicly documented primary sources and citations linked across the market graph.
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