Arago

Arago operates a B2B advertising technology model centred on a proprietary, cloud-hosted demand-side platform packaged as the Arago Suite. The core value proposition is to centralise planning, activation, optimisation and financial management of programmatic campaigns across numerous channels (display, mobile, video, social, DOOH, connected TV, search and navigation apps) in a single interface. The suite is modular, with components for campaign management, dynamic creative optimisation, geodata targeting, audience and private marketplace access, analytics and billing.

The company creates value by providing advertisers and intermediaries with a self-service, independent and inventory-agnostic buying platform, reducing operational complexity and reliance on multiple tools. It strengthens this with managed services for creative/DCO and curated private marketplaces, plus integrations with major supply and data partners. The business is primarily software- and service-led rather than media arbitrage-focused, emphasising transparent media pass-through to customers.

Arago is a France-based advertising technology company that operates a cloud-based demand-side platform (DSP) for programmatic media buying. Its platform, delivered as the Arago Suite, centralises multi-channel campaign management, geotargeting, audience selection, reporting and billing for digital campaigns across display, mobile, video, social, digital out-of-home (DOOH), search, navigation apps and connected TV.

The company is positioned solely on the demand side of the programmatic ecosystem and promotes independent, transparent access to media inventory via integrations with major partners. Revenue is generated from platform access and related service fees rather than opaque media mark-ups. Its customers are primarily advertising agencies, media buyers, brand marketing teams and retail networks that run multi-local or multi-channel campaigns and need self-service tools plus optional managed services for creative production, audience curation and billing support.