arago
Retail-focused DSP and campaign platform for multi-local advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- arago GmbH
- Entity type
- COMPANY
- Founded
- 1996
- Headquarters
- Lindleystraße 8A, Frankfurt am Main, 60314, Germany
- Company size
- 10–49
- Market role
- B2B SaaS Provider
- Official website
- arago.com
What arago does
arago creates value by bundling media buying, campaign management, creative orchestration, geodata targeting, analytics and billing into a single B2B platform. This reduces workflow fragmentation for agencies, retail networks and brands managing local or distributed campaigns. The company earns recurring software revenue for platform access and additional transaction-linked revenue from media spend executed through its DSP, with possible service income from onboarding, support and campaign operations.
Category differentiation
This profile refers to arago as a B2B advertising technology platform centred on DSP-led, multi-local campaign execution. It should not be confused with unrelated enterprise automation or foundational AI businesses that have used the arago name historically.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
arago is a Germany-based adtech company operating a proprietary platform called Arago Suite. The company offers a full-stack demand-side platform combined with dynamic creative optimisation, geodata targeting, reporting and billing tools for advertisers, agencies, retail networks and media teams running multi-location campaigns. Its revenue model combines software access fees with spend-based monetisation tied to programmatic media buying through its integrated DSP. The platform is positioned around retail network, multi-local and first-party data-led advertising use cases across display, video, social, search, DOOH, in-app and connected TV channels.
Business model & monetisation
The primary monetisation model is B2B SaaS licensing for access to Arago Suite. A secondary revenue stream is a percentage take-rate or platform margin on programmatic media spend routed through the DSP. The inclusion of billing, packages and campaign management features also suggests packaged commercial agreements for retail networks and multi-site advertisers, with optional managed support or service fees as an additional layer.
- Platform licensing for Arago Suite
- Software Subscription
- Programmatic media spend monetisation
- Percentage Take-Rate
- Managed support and campaign services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Arago
IAB vendor record: 498
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 4, 7, 9, 10
- Declared feature IDs
- 1
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about arago
What is arago?
arago is a B2B adtech company offering a platform that combines DSP media buying, creative orchestration, geodata targeting, reporting and billing for multi-location campaigns.
Who uses arago?
Its direct customers are agencies, retail networks, brand marketers and internal media teams managing local or distributed digital advertising programmes.
How does arago make money?
It appears to earn revenue from SaaS platform licensing, spend-based monetisation on media bought through its DSP, and potentially related support services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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