Adsquare

Adsquare operates a B2B software-and-data model. It packages proprietary location and audience intelligence into a unified platform and modular products for analytics, activation, measurement and attribution. Value is created by turning consented mobile SDK signals into audience segments, planning insights, store-visit measurement and data feeds that can be used inside existing programmatic workflows. Rather than owning media inventory, the company plugs into DSPs and external platforms, enabling customers to use Adsquare data and measurement inside their current buying stack.

Adsquare is a German B2B adtech and data company focused on location intelligence for programmatic advertising. Its core product, OnePlatform, brings together audience analytics, data activation, measurement and attribution, allowing advertisers, agencies, trading desks and platform partners to plan, activate and assess campaigns using consented SDK-derived location data. The company also distributes data feeds into external programmatic systems and supports campaign execution through DSP integrations rather than acting as a media owner or agency.

The business generates revenue through software access, data licensing and usage-based fees linked to audience activation, measurement and attribution. Its customers are business buyers on the demand side of advertising and adjacent adtech/data partners that need privacy-compliant audience intelligence, footfall analytics and drive-to-store measurement across channels such as display, CTV and DOOH.