Accurat
Accurat is a location intelligence software for retail and offline media measurement.
Analyst Perspective
Accurat is a Belgian B2B software company that provides location intelligence and measurement products for retailers, advertisers, agencies and out-of-home media operators. Its platform turns anonymised movement data into analytics for footfall monitoring, market benchmarking, campaign attribution, audience selectivity and reach measurement, with particular strength in retail and offline media use cases. The company generates revenue by selling packaged analytics products and subscription access to its software. Customers use Accurat to monitor store and venue performance, measure drive-to-store and campaign uplift, and assess real-world audience reach for OOH and DOOH media. Its commercial model appears to centre on enterprise SaaS-style pricing scaled by location count, campaign scope, market coverage and analytical depth.
Analyst Signal Briefing
Updated: 7 Aug 2026Accurat, led by Bart Muskala and Steven Van Canneyt, is further expanding its location intelligence reach across the BeNeLux and German markets. Building on its established retail performance analytics, the company has recently utilised AI-powered research to analyse shifting consumer behaviours within the Dutch fast-food sector and the German food and drug market. These developments reinforce Accurat’s strategic focus on providing granular, multi-sector behavioural data to help brands categorise and navigate evolving competitive landscapes across its core European territories.
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Key insights about Accurat
Category Differentiation
Accurat is not a DSP, ad network or geolocation ad-targeting vendor. It is primarily a B2B measurement and location intelligence software provider focused on retail, OOH and campaign analytics.
Accurat: About
Accurat operates a B2B analytics software model built on proprietary anonymised location data. It creates value by converting observed movement patterns into decision-ready retail and media insights, then commercialises that intelligence through software products for recurring operational monitoring and campaign analysis. The business sits between data-driven market research, attribution analytics and audience planning, serving enterprise users that need measurable real-world behavioural signals rather than survey-based or modelled estimates.
How Accurat Works & Monetises
Business model analysis and core revenue streams
Accurat monetises through SaaS subscriptions and packaged analytics engagements. Pricing appears to scale with the number of monitored locations, stores, campaigns, markets and the scope of analysis, with enterprise-oriented contracts for broader geographic coverage and deeper reporting. Revenue is therefore primarily recurring software subscription income, with some likely variable pricing tied to campaign measurement scope, data usage and customised analytics outputs.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Accurat)
The Stack: AI Fuels Business
ExchangeWire published a machine-readable IAB TCF vendor disclosure registry shown in an article titled "The Stack: The Great Digital Rewiring" (page HTML metadata timestamp 2026-08-07T08:14:16+00:00; article published 2026-08-14 at https://www.exchangewire.com/blog/2026/08/14/the-stack-the-great-digital-rewiring/). The page reproduces TCF (TCF 980) vendor entries for dozens of AdTech and MarTech companies, each entry enumerating declared legal bases (Consent and Legitimate Interest), Purposes (e.g., personalised advertising, measurement), Special Purposes and Features (e.g., fraud prevention, device identification), Categories of personal data processed (IP, device identifiers, geolocation, etc.), Data Retention Periods, and consent/cookie metadata (tracking method, consent expiry). The document functions as a comprehensive, industry-facing registry of participating vendors and their self-declared processing activities for privacy and compliance reference.
Read original sourceHuman Craft, Chaos, and Creativity — Agency Value Shift
The webpage (published 2026-08-06) includes an IAB TCF vendor registry embedded in an article titled 'Human Craft, Chaos, and Creativity: Navigating the Agency Value Shift.' It enumerates dozens of adtech, martech, publisher and data vendors with their declared IAB TCF purposes (consent and/or legitimate interest), special purposes, features, categories of data collected, data retention periods, and consent/tracking details (e.g., 'Cookies only'). The content functions as a detailed consent/TCF vendor listing showing how many vendors describe purposes such as personalised advertising, measurement, device identification, fraud prevention and audience understanding, plus retention and consent expiry values.
Read original sourceThe Dutch fast-food market in 2026: how frequent visitors reshape the competitive landscape
Using Accurat’s AI-powered market research, we analysed fast food visits in the Netherlands shortly after...
Read original sourceAccurat: Frequently Asked Questions
What is Accurat?
Accurat is a Belgian B2B software company that uses anonymised location data to deliver retail intelligence, footfall analytics and offline media measurement.
Who uses Accurat?
Its users are retailers, store network teams, advertisers, agencies, media planners, DOOH operators and analytics teams that need real-world behavioural measurement.
How does Accurat make money?
It makes money through enterprise SaaS subscriptions and packaged analytics products priced by location count, campaign scope, market coverage and reporting depth.
Company Facts
- Founded
- 2019
- Headquarters
- Brusselsesteenweg 6, 9050 Gent, Belgium
- Core Segment
- Data Provider / Broker
- Company Size
- 10–49
- Official Link
- accurat.ai