Accurat
Location intelligence software for retail and offline media measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Accurat BV
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- Brusselsesteenweg 6, 9050 Gent, Belgium
- Company size
- 10–49
- Market role
- Data Provider / Broker
- Official website
- accurat.ai
What Accurat does
Accurat operates a B2B analytics software model built on proprietary anonymised location data. It creates value by converting observed movement patterns into decision-ready retail and media insights, then commercialises that intelligence through software products for recurring operational monitoring and campaign analysis. The business sits between data-driven market research, attribution analytics and audience planning, serving enterprise users that need measurable real-world behavioural signals rather than survey-based or modelled estimates.
Category differentiation
Accurat is not a DSP, ad network or geolocation ad-targeting vendor. It is primarily a B2B measurement and location intelligence software provider focused on retail, OOH and campaign analytics.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Accurat is a Belgian B2B software company that provides location intelligence and measurement products for retailers, advertisers, agencies and out-of-home media operators. Its platform turns anonymised movement data into analytics for footfall monitoring, market benchmarking, campaign attribution, audience selectivity and reach measurement, with particular strength in retail and offline media use cases. The company generates revenue by selling packaged analytics products and subscription access to its software. Customers use Accurat to monitor store and venue performance, measure drive-to-store and campaign uplift, and assess real-world audience reach for OOH and DOOH media. Its commercial model centres on enterprise SaaS-style pricing scaled by location count, campaign scope, market coverage and analytical depth.
Company news briefing
Briefing updated:
Accurat continues to scale its location intelligence operations across the Benelux and German markets, recently utilising AI-powered analytics to track consumer footfall shifts within the Dutch fast-food and German retail sectors. Led by Bart Muskala and Steven Van Canneyt, the firm is further anchoring its position in a post-identifier environment by maintaining active registration within the IAB TCF vendor ecosystem. This ensures the continued delivery of privacy-compliant, granular behavioural data, allowing brands to categorise and respond to evolving competitive dynamics across its core European territories.
Business model & monetisation
Accurat monetises through SaaS subscriptions and packaged analytics engagements. Pricing scales with the number of monitored locations, stores, campaigns, markets and the scope of analysis, with enterprise-oriented contracts for broader geographic coverage and deeper reporting. Revenue is therefore primarily recurring software subscription income, with some likely variable pricing tied to campaign measurement scope, data usage and customised analytics outputs.
- Retail analytics subscriptions
- SaaS platform pricing by locations, stores and analysis scope
- Campaign measurement subscriptions
- SaaS platform pricing by campaign and market coverage
- OOH and DOOH reach analytics
- Enterprise analytics contracts
- Audience segmentation and targeting analytics
- Enterprise software and data-enabled analytics
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Accurat
IAB vendor record: 1252
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 3
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
The Dutch fast-food market in 2026: how frequent visitors reshape the competitive landscape
Recorded impact score: 5/5
Using Accurat’s AI-powered market research, we analysed fast food visits in the Netherlands shortly after...
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Intern Data Scientist(Intern) | Data, AI & Analytics | Ghent, Belgium | |
| Product Manager(Mid-Level) | Product & Design | Ghent, Belgium | |
| Country Lead (BDM)(Lead) | Sales & Business Development | Germany (Remote) | |
| Country Lead (BDM) France(Lead) | Sales & Business Development | France (Remote) |
Explore company relationships
Questions about Accurat
What is Accurat?
Accurat is a Belgian B2B software company that uses anonymised location data to deliver retail intelligence, footfall analytics and offline media measurement.
Who uses Accurat?
Its users are retailers, store network teams, advertisers, agencies, media planners, DOOH operators and analytics teams that need real-world behavioural measurement.
How does Accurat make money?
It makes money through enterprise SaaS subscriptions and packaged analytics products priced by location count, campaign scope, market coverage and reporting depth.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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