Accurat.ai

The business operates a B2B SaaS and data analytics model built on a proprietary location data panel. It collects opt-in, GDPR-compliant location signals from hundreds of thousands of consumers and processes these into standardised metrics such as visits, reach, impressions, audience profiles and uplift. These are exposed to clients through structured web dashboards, recurring reports and APIs/SDKs.

Value is created by allowing retailers, brands, media owners and agencies to quantify store traffic, benchmark competitors, measure offline marketing impact and understand audience behaviour without running their own data collection infrastructure. Revenue is generated through ongoing subscriptions to its product suite (for recurring analytics) and, where needed, additional fee-based analytic or measurement projects. The model scales with the number of stores or locations measured and the complexity of the selected package, not with end-users inside the client organisation.

Accurat.ai is a Belgium-based location analytics and marketing measurement SaaS company founded in 2018. It aggregates privacy-compliant mobile location data from a consumer panel and converts this into store- and network-level insights for retailers, brands, media owners and app publishers.

The company offers web-based products for retail market intelligence, offline campaign measurement, out-of-home media reach, audience profiling and app-based location analytics. Revenue is generated from B2B software subscriptions and data-driven projects, priced by product, package and the number of physical locations analysed. Its customers are retail and brand insights teams, marketing and media departments, out-of-home media owners and agencies, and app owners who integrate its SDK for measurement and targeting use cases.