Accurat

Accurat operates a B2B analytics software model built on proprietary anonymised location data. It creates value by converting observed movement patterns into decision-ready retail and media insights, then commercialises that intelligence through software products for recurring operational monitoring and campaign analysis. The business sits between data-driven market research, attribution analytics and audience planning, serving enterprise users that need measurable real-world behavioural signals rather than survey-based or modelled estimates.

Accurat is a Belgian B2B software company that provides location intelligence and measurement products for retailers, advertisers, agencies and out-of-home media operators. Its platform turns anonymised movement data into analytics for footfall monitoring, market benchmarking, campaign attribution, audience selectivity and reach measurement, with particular strength in retail and offline media use cases.

The company generates revenue by selling packaged analytics products and subscription access to its software. Customers use Accurat to monitor store and venue performance, measure drive-to-store and campaign uplift, and assess real-world audience reach for OOH and DOOH media. Its commercial model appears to centre on enterprise SaaS-style pricing scaled by location count, campaign scope, market coverage and analytical depth.