Accurat
Accurat is a location intelligence software for retail and offline media measurement.
Analyst Perspective
Accurat is a Belgian B2B software company that provides location intelligence and measurement products for retailers, advertisers, agencies and out-of-home media operators. Its platform turns anonymised movement data into analytics for footfall monitoring, market benchmarking, campaign attribution, audience selectivity and reach measurement, with particular strength in retail and offline media use cases. The company generates revenue by selling packaged analytics products and subscription access to its software. Customers use Accurat to monitor store and venue performance, measure drive-to-store and campaign uplift, and assess real-world audience reach for OOH and DOOH media. Its commercial model appears to centre on enterprise SaaS-style pricing scaled by location count, campaign scope, market coverage and analytical depth.
Analyst Signal Briefing
Updated: 2 Jul 2026Accurat, led by founders Bart Muskala (CEO) and Steven Van Canneyt (CTO), continues to scale its location intelligence operations across the BeNeLux and German markets. Recent reporting on the Belgian fashion sector and German DIY industry demonstrates the company’s focus on delivering granular retail performance analytics. These insights target retail, media, and real estate brands, solidifying Accurat's strategic emphasis on multi-sector behavioural data within its core European territories.
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Key insights about Accurat
Category Differentiation
Accurat is not a DSP, ad network or geolocation ad-targeting vendor. It is primarily a B2B measurement and location intelligence software provider focused on retail, OOH and campaign analytics.
Accurat: About
Accurat operates a B2B analytics software model built on proprietary anonymised location data. It creates value by converting observed movement patterns into decision-ready retail and media insights, then commercialises that intelligence through software products for recurring operational monitoring and campaign analysis. The business sits between data-driven market research, attribution analytics and audience planning, serving enterprise users that need measurable real-world behavioural signals rather than survey-based or modelled estimates.
How Accurat Works & Monetises
Business model analysis and core revenue streams
Accurat monetises through SaaS subscriptions and packaged analytics engagements. Pricing appears to scale with the number of monitored locations, stores, campaigns, markets and the scope of analysis, with enterprise-oriented contracts for broader geographic coverage and deeper reporting. Revenue is therefore primarily recurring software subscription income, with some likely variable pricing tied to campaign measurement scope, data usage and customised analytics outputs.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Accurat)
Fashion during the festive season in Belgium: expansion-driven challengers gain ground in a competitive Christmas market
The festive season remains one of the most decisive periods for fashion retailers....
Read original sourceOBI gains momentum while Bauhaus loses ground as Germany’s DIY market shifts during spring season
Accurat analysed DIY and garden retailer visits between February and April 2026 and compared them...
Read original sourceAccurat Blog | Location Intelligence Insights and Tips
In our blog posts you will find the best location intelligence insights and actionable tips and tricks for specific problems you face in your industry.
Read original sourceAccurat: Frequently Asked Questions
What is Accurat?
Accurat is a Belgian B2B software company that uses anonymised location data to deliver retail intelligence, footfall analytics and offline media measurement.
Who uses Accurat?
Its users are retailers, store network teams, advertisers, agencies, media planners, DOOH operators and analytics teams that need real-world behavioural measurement.
How does Accurat make money?
It makes money through enterprise SaaS subscriptions and packaged analytics products priced by location count, campaign scope, market coverage and reporting depth.
Company Facts
- Founded
- 2019
- Headquarters
- Brusselsesteenweg 6, 9050 Gent, Belgium
- Core Segment
- Data Provider / Broker
- Company Size
- 10–49
- Official Link
- accurat.ai