Resono
Resono is a b2B mobility and footfall analytics for government, retail and DOOH.
Analyst Perspective
Resono is a Dutch B2B data and analytics company that provides mobility, footfall and location intelligence products to municipalities, transport authorities, retailers, media agencies, tourism organisations and outdoor advertising operators. Its core offering combines privacy-compliant mobile-panel data, dashboards and exportable datasets to measure movement behaviour, crowd levels, origin-destination flows, visitor origin and advertising audience potential. The company generates revenue through contract-based software access, data licensing and packaged analytics solutions tailored to sectors such as government, retail and DOOH. Its customers use the platform and underlying datasets for transport planning, urban policy, site benchmarking, media planning, inventory pricing and campaign evaluation rather than for consumer-facing applications.
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Key insights about Resono
Category Differentiation
This Resono is a Dutch B2B mobility and location analytics company, not a consumer app or a generic ad network. It is distinct from broader mapping, navigation or public transport apps that primarily serve end users.
Resono: About
Resono operates a B2B analytics and data licensing model built on proprietary, privacy-compliant mobility and location datasets. It creates value by collecting and modelling large-scale movement data, packaging it into dashboards, raw exports and sector-specific analytical solutions, and selling these outputs to organisations that need evidence for planning, pricing, benchmarking and performance measurement in physical environments.
How Resono Works & Monetises
Business model analysis and core revenue streams
Resono monetises through recurring SaaS subscriptions for analytics dashboards, licensing fees for access to raw and modelled mobility or footfall datasets, and contract-based solution packages that bundle data, reporting and advisory support for sectors such as government, retail, tourism and DOOH. Commercial terms likely vary by coverage, data granularity, export rights, historical versus continuous access, and bespoke service requirements; partner or reseller distribution may add secondary licensing revenue.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Resono)
Company Leadership and Focus Shift
Resono was founded in 2014 by Remco Bron, Ronald van Woensel, and Frank Verschoor, initially focusing on iBeacon technology. The company transitioned to GPS technology in 2018, changing its name from inBeacon to Resono. The current leadership includes Remco Bron as Founder & CEO and Ronald van Woensel as Founder & CTO.
Read original sourceResono: Frequently Asked Questions
What is Resono?
Resono is a Dutch B2B analytics company that provides mobility, footfall and location intelligence data for government, retail, tourism and DOOH use cases.
Who uses Resono?
Its users are institutional buyers such as municipalities, transport authorities, retailers, media agencies, tourism organisations and outdoor advertising operators.
How does Resono make money?
It makes money through dashboard subscriptions, data licensing and contract-based analytics solutions that bundle reporting and sector-specific support.
Company Facts
- Founded
- 2013
- Core Segment
- Data Provider / Broker
- Company Size
- <10
- Official Link
- reso.no