Quividi

The company operates a B2B software model built around edge computer‑vision analytics combined with a cloud management and analytics layer. Value is created by converting raw camera feeds near media screens into structured audience, attention, demographic, footfall and vehicle impression data, and by aggregating this data centrally for reporting, optimisation and programmatic activation. Customers integrate the data into their content management systems, programmatic platforms and reporting workflows to price, sell and optimise DOOH and retail media inventory.

Commercially, the business distributes its edge analytics software as deployable instances on media players or edge servers, controlled from a cloud back‑office that also provides dashboards and APIs. Revenue is driven by software and platform licencing, with modular feature activation (for example people counting, vehicles, attention) and the ability to support OEM or partner bundling with hardware vendors and CMS providers. This positions the company as an infrastructure and data layer within the **Advertising & Marketing Technology** and **Data, Identity & Analytics** ecosystems rather than as a media owner or intermediary.

Quividi is a France‑based software company providing computer‑vision audience measurement and analytics for digital out‑of‑home (DOOH) and retail media screens. Its edge software analyses video feeds from cameras to generate real‑time metrics on impressions, attention, demographics, footfall and vehicle counts, which are aggregated and managed in a cloud back‑office platform.

The company earns revenue by selling licences for its edge analytics software and access to its cloud analytics and management platform, typically on a per‑screen or per‑deployment basis with optional paid add‑on modules. Its customers are DOOH media owners, retail media networks, in‑store analytics teams, programmatic and CMS partners, agencies and advertisers that require audience and campaign measurement data for out‑of‑home media monetisation and reporting.