Quividi

Quividi operates a B2B software model focused on measuring and monetising physical-world media and retail environments. It captures audience and traffic signals through computer vision, converts those signals into reporting and analytics products, and distributes them via a proprietary SaaS platform and APIs. Customers use the software to validate impressions, optimise campaigns, improve merchandising performance and connect screen inventory to direct and programmatic trading workflows.

Quividi is a French private B2B software company that provides audience measurement and analytics technology for digital out-of-home and retail media environments. Its core platform uses computer vision to generate anonymous real-time audience impressions, footfall, engagement and content-level analytics from camera feeds connected to physical screens and retail touchpoints. The company sells primarily to DOOH publishers, retail media owners, retailers, brands, agencies, digital signage operators and integration partners.

Quividi makes money through a SaaS licensing model built around its Audience Measurement Platform and related modules. It extends the core platform with paid add-ons for programmatic activation, campaign analytics, content-level reporting, interactivity, extrapolation and API access. Its value proposition is to help clients measure and validate inventory, improve campaign reporting, optimise in-store merchandising and increase the monetisation potential of screen networks using first-party audience data.