Quividi
Audience measurement software for DOOH and retail media screens.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- QUIVIDI SAS
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- 43, rue de Douai, 75009 Paris, France
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- quividi.com
What Quividi does
Quividi operates a B2B software model focused on measuring and monetising physical-world media and retail environments. It captures audience and traffic signals through computer vision, converts those signals into reporting and analytics products, and distributes them via a proprietary SaaS platform and APIs. Customers use the software to validate impressions, optimise campaigns, improve merchandising performance and connect screen inventory to direct and programmatic trading workflows.
Category differentiation
Quividi is not a consumer media platform or a general-purpose DSP. It is primarily a B2B measurement and analytics vendor for DOOH, retail media and in-store screen environments using computer vision data.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Quividi is a French private B2B software company that provides audience measurement and analytics technology for digital out-of-home and retail media environments. Its core platform uses computer vision to generate anonymous real-time audience impressions, footfall, engagement and content-level analytics from camera feeds connected to physical screens and retail touchpoints. The company sells primarily to DOOH publishers, retail media owners, retailers, brands, agencies, digital signage operators and integration partners. Quividi makes money through a SaaS licensing model built around its Audience Measurement Platform and related modules. It extends the core platform with paid add-ons for programmatic activation, campaign analytics, content-level reporting, interactivity, extrapolation and API access. Its value proposition is to help clients measure and validate inventory, improve campaign reporting, optimise in-store merchandising and increase the monetisation potential of screen networks using first-party audience data.
Company news briefing
Briefing updated:
Quividi has bolstered its European operations through the appointment of Johannes Müller as EMEA Commercial Director and a strategic partnership with The High Street Media Company. This collaboration delivers DOOH audience intelligence for independent retailers across the UK high street, facilitating the digitisation of local advertising measurement. These developments, alongside the confirmed leadership of CEO Laetitia Lim and President Olivier Duizabo, indicate a focus on expanding the company’s commercial footprint and the real-time data analytics capabilities essential for modern out-of-home media monetisation.
Business model & monetisation
Quividi primarily monetises through software subscriptions and platform licensing for its audience measurement and retail analytics products. Pricing is likely deployment-based, with commercial scope influenced by screen count, network scale, data volume and enabled capabilities. It also generates upsell revenue from modular add-ons such as programmatic integration, campaign intelligence, audience-per-content reporting, interactivity, extrapolation and API access. The business is therefore mainly SaaS-led, with additional monetisation tied to expanded data access and feature depth.
- Audience Measurement Platform licensing
- SaaS / software subscription
- Retail analytics and performance merchandising modules
- SaaS / software subscription
- Programmatic and campaign intelligence add-ons
- Module upsell / feature subscription
- API and data export access
- Pay-per-use or premium platform access
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Featured market maps
- Retail Media & Commerce Advertising Ecosystem 2026
A structural mapping of the global Retail Media and Commerce Advertising ecosystem in 2026, spanning retail media networks, monetization ad tech, commerce DSPs, in-store digital signage, social commerce extensions, and clean room analytics.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
The Backpackster and Quividi Bring Verified Attention to Mobile DOOH at the World Cup
Recorded impact score: 4/5
The Backpackster and Quividi Bring Verified Attention to Mobile DOOH at the World Cup
Explore company relationships
Questions about Quividi
What is Quividi?
Quividi is a B2B software company that measures audiences, footfall and engagement for DOOH and retail media screens using computer vision and analytics.
Who uses Quividi?
Its users include DOOH publishers, retail media owners, retailers, brands, agencies, signage operators, adtech partners and analytics teams.
How does Quividi make money?
It makes money mainly through SaaS licensing of its measurement platform and through paid add-ons, integrations and API-based data access.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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