Quividi
Quividi is a audience measurement software for DOOH and retail media screens.
Analyst Perspective
Quividi is a French private B2B software company that provides audience measurement and analytics technology for digital out-of-home and retail media environments. Its core platform uses computer vision to generate anonymous real-time audience impressions, footfall, engagement and content-level analytics from camera feeds connected to physical screens and retail touchpoints. The company sells primarily to DOOH publishers, retail media owners, retailers, brands, agencies, digital signage operators and integration partners. Quividi makes money through a SaaS licensing model built around its Audience Measurement Platform and related modules. It extends the core platform with paid add-ons for programmatic activation, campaign analytics, content-level reporting, interactivity, extrapolation and API access. Its value proposition is to help clients measure and validate inventory, improve campaign reporting, optimise in-store merchandising and increase the monetisation potential of screen networks using first-party audience data.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Quividi has bolstered its European operations through the appointment of Johannes Müller as EMEA Commercial Director and a strategic partnership with The High Street Media Company. This collaboration delivers DOOH audience intelligence for independent retailers across the UK high street, facilitating the digitisation of local advertising measurement. These developments, alongside the confirmed leadership of CEO Laetitia Lim and President Olivier Duizabo, indicate a focus on expanding the company’s commercial footprint and the real-time data analytics capabilities essential for modern out-of-home media monetisation.
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Key insights about Quividi
Category Differentiation
Quividi is not a consumer media platform or a general-purpose DSP. It is primarily a B2B measurement and analytics vendor for DOOH, retail media and in-store screen environments using computer vision data.
Quividi: About
Quividi operates a B2B software model focused on measuring and monetising physical-world media and retail environments. It captures audience and traffic signals through computer vision, converts those signals into reporting and analytics products, and distributes them via a proprietary SaaS platform and APIs. Customers use the software to validate impressions, optimise campaigns, improve merchandising performance and connect screen inventory to direct and programmatic trading workflows.
How Quividi Works & Monetises
Business model analysis and core revenue streams
Quividi primarily monetises through software subscriptions and platform licensing for its audience measurement and retail analytics products. Pricing is likely deployment-based, with commercial scope influenced by screen count, network scale, data volume and enabled capabilities. It also generates upsell revenue from modular add-ons such as programmatic integration, campaign intelligence, audience-per-content reporting, interactivity, extrapolation and API access. The business is therefore mainly SaaS-led, with additional monetisation tied to expanded data access and feature depth.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Quividi)
The Backpackster and Quividi Bring Verified Attention to Mobile DOOH at the World Cup
The Backpackster and Quividi Bring Verified Attention to Mobile DOOH at the World Cup
Read original sourceCPM Is History Says Koretz; Yahoo! Display Up; More Search And Display; AdReady Gets New CEO; PubMatic On Tiger Woods Yield
AdExchanger's Monday news round-up surveys shifts in display advertising and ad tech. It notes David Koretz arguing CPM is effectively dead outside a few premium sites, signaling a move toward performance pricing. Yahoo! display expectations rise on Carol Bartz's UBS conference remarks and an upbeat note from analyst Aaron Kessler. The piece also highlights the view that context and location matter in digital advertising (Dean Donaldson of Eyeblaster) and tracks SES chatter about display evolving as the operating system for search. Additional items include an eXelate–ZEDO data-resale partnership, Grapeshot's £1.5 million funding for ad targeting, and AdReady's leadership change with Karl Siebrecht becoming CEO (Aaron Finn moving to Chairman). PubMatic's Rajeev Goel cites Tiger Woods coverage driving traffic for some publishers, along with other industry notes such as Gannett's video platform plan on Brightcove and related DOOH updates.
Read original sourceQuividi: Frequently Asked Questions
What is Quividi?
Quividi is a B2B software company that measures audiences, footfall and engagement for DOOH and retail media screens using computer vision and analytics.
Who uses Quividi?
Its users include DOOH publishers, retail media owners, retailers, brands, agencies, signage operators, adtech partners and analytics teams.
How does Quividi make money?
It makes money mainly through SaaS licensing of its measurement platform and through paid add-ons, integrations and API-based data access.
Company Facts
- Founded
- 2006
- Headquarters
- 43, rue de Douai, 75009 Paris, France
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- quividi.com