Advertima

The business creates value by converting physical retail spaces and screen networks into measurable, targetable retail‑media inventory. Its computer‑vision stack captures anonymised shopper signals at the edge and aggregates them into audience metrics and activation triggers, which are then used to plan, execute and report on in‑store advertising campaigns. For retailers and media owners, this provides new media revenue streams and audience verification; for brands and agencies, it offers addressable, measurable in‑store media comparable to digital channels.

Revenue generation combines enterprise software and infrastructure with media‑workflow enablement. The company provides its AI software platform, booking/orchestration layer and cloud console as licenced or subscription software, while also supplying edge hardware (3D sensors and compute) and related deployment services to upgrade existing digital signage. It further participates in the economics of in‑store media by enabling automated ad booking, programmatic connections and campaign reporting, typically underpinning fee or revenue‑share arrangements tied to media spend on retailer screen networks.

Advertima is a Swiss computer-vision company focused on in‑store retail media and audience measurement for physical retail environments. Its platform uses on‑edge 3D sensors and AI software to detect anonymised shopper characteristics and behaviour in front of digital screens and within store zones, generating audience segments and performance metrics for advertising and retail media use.

The company sells software, hardware and deployment services to retailers, digital out‑of‑home (DOOH) network operators, FMCG brands and media agencies that want to measure and monetise in‑store audiences. Revenue comes from software licensing/SaaS for its audience and computer‑vision platform, hardware and installation fees for smart signage deployments, and fees or revenue‑share linked to booking and delivering in‑store advertising campaigns via its booking and orchestration tools.