Advertima

Advertima provides software infrastructure that enables retailers to build and monetise in-store retail media networks. Its core value creation comes from combining edge-based computer vision, audience segmentation, campaign booking, ad delivery, and analytics into a single stack for physical stores. Retailers use the platform to make in-store screens addressable and measurable, while advertisers and agencies gain a way to buy and evaluate campaigns in physical retail environments. The company captures value primarily through enterprise SaaS licensing, deployment-specific commercial agreements, and potentially transaction or monetisation-linked fees tied to campaign execution.

Advertima is a Swiss B2B retail media technology company that develops privacy-preserving computer vision and in-store advertising software for physical retail environments. Its platform converts retail stores and digital signage networks into measurable media channels by generating anonymised shopper audience signals in real time, activating targeted creatives on in-store screens, and providing campaign analytics comparable to online advertising.

The company sells primarily to retailers, retail media operators, brands, media agencies, signage partners, and retail technology teams. Its revenue model is mainly enterprise software licensing and deployment-based platform fees, with potential additional usage or monetisation-linked fees tied to campaign activation, audience analytics, and in-store media operations.