Advertima
Advertima is a retail media software for targeted in-store advertising and measurement.
Analyst Perspective
Advertima is a Swiss B2B retail media technology company that develops privacy-preserving computer vision and in-store advertising software for physical retail environments. Its platform converts retail stores and digital signage networks into measurable media channels by generating anonymised shopper audience signals in real time, activating targeted creatives on in-store screens, and providing campaign analytics comparable to online advertising. The company sells primarily to retailers, retail media operators, brands, media agencies, signage partners, and retail technology teams. Its revenue model is mainly enterprise software licensing and deployment-based platform fees, with potential additional usage or monetisation-linked fees tied to campaign activation, audience analytics, and in-store media operations.
Analyst Signal Briefing
Updated: 2 Jul 2026Advertima, a St. Gallen-based provider of in-store retail media technology, has secured GDPR certification for its computer vision platform. This development ensures the company's compliance with data protection regulations, facilitating privacy-centric audience measurement within physical retail environments. The certification underpins Advertima’s strategic objective to offer scalable, regulated solutions for the real-time monetisation of in-store media.
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Key insights about Advertima
Category Differentiation
Advertima is not a generic digital signage vendor or a consumer advertising app. It is a B2B retail media and in-store audience intelligence platform built around privacy-preserving computer vision and campaign measurement.
Advertima: About
Advertima provides software infrastructure that enables retailers to build and monetise in-store retail media networks. Its core value creation comes from combining edge-based computer vision, audience segmentation, campaign booking, ad delivery, and analytics into a single stack for physical stores. Retailers use the platform to make in-store screens addressable and measurable, while advertisers and agencies gain a way to buy and evaluate campaigns in physical retail environments. The company captures value primarily through enterprise SaaS licensing, deployment-specific commercial agreements, and potentially transaction or monetisation-linked fees tied to campaign execution.
How Advertima Works & Monetises
Business model analysis and core revenue streams
Advertima monetises mainly through enterprise SaaS licensing of its retail media, booking, analytics, and computer vision software. Commercial terms appear to be customised by deployment size, number of locations or screens, and analytics or activation scope. The stack also supports advertising workflow monetisation, so revenue may include platform usage fees, campaign activation fees, and retailer-linked monetisation or revenue-share arrangements for in-store media networks.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (Advertima)
Advertima Vision AG founded in 2021
Advertima was founded in 2021 in St.Gallen, Switzerland by retail, media and tech experts to become the market-leading Retail Media tech solution for In-store.
Read original sourceAdvertima Secures GDPR Certification
Advertima has achieved GDPR certification, ensuring compliance with data protection regulations.
Read original sourceAdvertima Secures GDPR Certification
Advertima has announced that it has secured GDPR certification, ensuring compliance with data protection regulations.
Read original sourceAdvertima: Frequently Asked Questions
What is Advertima?
Advertima is a Swiss B2B technology company that helps retailers turn physical stores and in-store screens into measurable retail media channels using privacy-preserving computer vision and campaign software.
Who uses Advertima?
Its users are mainly enterprise retailers, retail media operators, brands, media agencies, digital signage partners, and retail IT teams managing in-store media environments.
How does Advertima make money?
It primarily makes money through enterprise software licensing, deployment-based platform fees, and potentially campaign activation or monetisation-linked fees tied to in-store retail media operations.
Company Facts
- Founded
- 2021
- Headquarters
- Lerchenfeldstrasse 3, 9014 St. Gallen, Switzerland
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- advertima.com