Advertima
Retail media software for targeted in-store advertising and measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Advertima Vision AG
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- Lerchenfeldstrasse 3, 9014 St. Gallen, Switzerland
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- advertima.com
What Advertima does
Advertima provides software infrastructure that enables retailers to build and monetise in-store retail media networks. Its core value creation comes from combining edge-based computer vision, audience segmentation, campaign booking, ad delivery, and analytics into a single stack for physical stores. Retailers use the platform to make in-store screens addressable and measurable, while advertisers and agencies gain a way to buy and evaluate campaigns in physical retail environments. The company captures value primarily through enterprise SaaS licensing, deployment-specific commercial agreements, and potentially transaction or monetisation-linked fees tied to campaign execution.
Category differentiation
Advertima is not a generic digital signage vendor or a consumer advertising app. It is a B2B retail media and in-store audience intelligence platform built around privacy-preserving computer vision and campaign measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Advertima is a Swiss B2B retail media technology company that develops privacy-preserving computer vision and in-store advertising software for physical retail environments. Its platform converts retail stores and digital signage networks into measurable media channels by generating anonymised shopper audience signals in real time, activating targeted creatives on in-store screens, and providing campaign analytics comparable to online advertising. The company sells primarily to retailers, retail media operators, brands, media agencies, signage partners, and retail technology teams. Its revenue model is mainly enterprise software licensing and deployment-based platform fees, with potential additional usage or monetisation-linked fees tied to campaign activation, audience analytics, and in-store media operations.
Company news briefing
Briefing updated:
Advertima, a St. Gallen-based provider of in-store retail media technology, has secured GDPR certification for its computer vision platform. This development ensures the company's compliance with data protection regulations, facilitating privacy-centric audience measurement within physical retail environments. The certification underpins Advertima’s strategic objective to offer scalable, regulated solutions for the real-time monetisation of in-store media.
Business model & monetisation
Advertima monetises mainly through enterprise SaaS licensing of its retail media, booking, analytics, and computer vision software. Commercial terms appear to be customised by deployment size, number of locations or screens, and analytics or activation scope. The stack also supports advertising workflow monetisation, so revenue may include platform usage fees, campaign activation fees, and retailer-linked monetisation or revenue-share arrangements for in-store media networks.
- Enterprise platform licensing
- Software Subscription
- Campaign activation and booking fees
- Percentage Take-Rate
- Analytics and audience measurement modules
- Software Subscription
- Deployment-specific commercial services or support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Advertima
What is Advertima?
Advertima is a Swiss B2B technology company that helps retailers turn physical stores and in-store screens into measurable retail media channels using privacy-preserving computer vision and campaign software.
Who uses Advertima?
Its users are mainly enterprise retailers, retail media operators, brands, media agencies, digital signage partners, and retail IT teams managing in-store media environments.
How does Advertima make money?
It primarily makes money through enterprise software licensing, deployment-based platform fees, and potentially campaign activation or monetisation-linked fees tied to in-store retail media operations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
Continue your research on Advertima
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.