CoolerX
CoolerX is a retail media software for in-store screens and omnichannel merchandising.
CoolerX operates in the AdTech Vendor segment.
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Distinction
CoolerX is not a consumer refrigeration manufacturer or a general digital signage company. It is a retail media technology provider focused on in-store advertising, merchandising execution, and related measurement for retailers.
- Founded
- 2017
- Headquarters
- 233 N Michigan Ave, Suite 1430, Chicago, Illinois 60601, US
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about CoolerX
CoolerX: About
CoolerX operates a B2B retail media technology model. It sells retailers a platform to deploy, manage, and monetise in-store digital media and merchandising surfaces, while also providing supporting services such as installation enablement, remote monitoring, and break-fix support. Value is created by helping retailers turn physical store environments into measurable advertising inventory and by giving merchandising, media, and brand teams a shared operating layer across stores and digital channels.
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CoolerX: Market Position
CoolerX is a US retail media technology company that provides software and related services for retailers to build and operate in-store and omnichannel advertising and merchandising programmes. Its platform combines campaign management, digital screen activation, programmatic integrations, measurement, and a privacy-first intent engine designed to connect shopper context with relevant advertising and merchandising content.
The company makes money through software subscriptions, support services, and revenue participation tied to media activity on retailer-owned inventory. Its direct customers are retailers and retail media network operators, while brand advertisers and agencies engage through those retailer environments and through platform-supported campaign execution.
CoolerX: Frequently Asked Questions
What is CoolerX?
CoolerX is a retail media technology company that helps retailers run in-store and omnichannel advertising and merchandising programmes using software, screens, targeting, and measurement tools.
Who uses CoolerX?
Its main users are retailers, retail media teams, merchandising teams, and store operations teams, with brands and agencies using the resulting inventory and campaign capabilities.
How does CoolerX make money?
It makes money from SaaS subscriptions, deployment and support services, and revenue participation tied to retail media activity on retailer-owned inventory.
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