CoolerX
Retail media software for in-store screens and omnichannel merchandising.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- 233 N Michigan Ave, Suite 1430, Chicago, Illinois 60601, US
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- coolerx.com
What CoolerX does
CoolerX operates a B2B retail media technology model. It sells retailers a platform to deploy, manage, and monetise in-store digital media and merchandising surfaces, while also providing supporting services such as installation enablement, remote monitoring, and break-fix support. Value is created by helping retailers turn physical store environments into measurable advertising inventory and by giving merchandising, media, and brand teams a shared operating layer across stores and digital channels.
Category differentiation
CoolerX is not a consumer refrigeration manufacturer or a general digital signage company. It is a retail media technology provider focused on in-store advertising, merchandising execution, and related measurement for retailers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
CoolerX is a US retail media technology company that provides software and related services for retailers to build and operate in-store and omnichannel advertising and merchandising programmes. Its platform combines campaign management, digital screen activation, programmatic integrations, measurement, and a privacy-first intent engine designed to connect shopper context with relevant advertising and merchandising content. The company makes money through software subscriptions, support services, and revenue participation tied to media activity on retailer-owned inventory. Its direct customers are retailers and retail media network operators, while brand advertisers and agencies engage through those retailer environments and through platform-supported campaign execution.
Business model & monetisation
CoolerX uses a hybrid monetisation model built around SaaS subscriptions, hardware-linked deployment economics, managed support, and media-related revenue share. The supplied product data indicates per-screen subscription pricing with annual commitments, bundled with smart screen kits and ongoing monitoring/support. It also earns revenue from advertising spend and retailer revenue-share arrangements tied to in-store media inventory delivered through its platform.
- Platform subscriptions
- Per-screen SaaS subscription with annual commitment
- Retail media revenue participation
- Revenue share or take-rate on media monetised through retailer inventory
- Managed support and break-fix services
- Service fee / retainer tied to deployed infrastructure
- Installation kits and deployment-linked charges
- Hardware-linked implementation revenue
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about CoolerX
What is CoolerX?
CoolerX is a retail media technology company that helps retailers run in-store and omnichannel advertising and merchandising programmes using software, screens, targeting, and measurement tools.
Who uses CoolerX?
Its main users are retailers, retail media teams, merchandising teams, and store operations teams, with brands and agencies using the resulting inventory and campaign capabilities.
How does CoolerX make money?
It makes money from SaaS subscriptions, deployment and support services, and revenue participation tied to retail media activity on retailer-owned inventory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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