CoolerX
CoolerX is a retail media software for in-store screens and omnichannel merchandising.
Analyst Perspective
CoolerX is a US retail media technology company that provides software and related services for retailers to build and operate in-store and omnichannel advertising and merchandising programmes. Its platform combines campaign management, digital screen activation, programmatic integrations, measurement, and a privacy-first intent engine designed to connect shopper context with relevant advertising and merchandising content. The company makes money through software subscriptions, support services, and revenue participation tied to media activity on retailer-owned inventory. Its direct customers are retailers and retail media network operators, while brand advertisers and agencies engage through those retailer environments and through platform-supported campaign execution.
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Key insights about CoolerX
Category Differentiation
CoolerX is not a consumer refrigeration manufacturer or a general digital signage company. It is a retail media technology provider focused on in-store advertising, merchandising execution, and related measurement for retailers.
CoolerX: About
CoolerX operates a B2B retail media technology model. It sells retailers a platform to deploy, manage, and monetise in-store digital media and merchandising surfaces, while also providing supporting services such as installation enablement, remote monitoring, and break-fix support. Value is created by helping retailers turn physical store environments into measurable advertising inventory and by giving merchandising, media, and brand teams a shared operating layer across stores and digital channels.
How CoolerX Works & Monetises
Business model analysis and core revenue streams
CoolerX uses a hybrid monetisation model built around SaaS subscriptions, hardware-linked deployment economics, managed support, and media-related revenue share. The supplied product data indicates per-screen subscription pricing with annual commitments, bundled with smart screen kits and ongoing monitoring/support. It also earns revenue from advertising spend and retailer revenue-share arrangements tied to in-store media inventory delivered through its platform.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (CoolerX)
Ad Tech Tensions Rise Amid Regulatory and Platform Changes
This AdExchanger daily roundup covers retail media tensions, platform dynamics, and regulatory actions shaping ad tech. It notes Walgreens’ 10-year deal with Cooler Screens to install digital signage on refrigerator doors to boost video ad impressions, and a subsequent court order requiring Walgreens to resume using the signage. It highlights Cooler Screens’ reported act of bricking hundreds of Walgreens screens during the holiday season. The piece also discusses TikTok’s support for the Trump administration amid broader platform scrutiny, Apple’s News Intelligence feature being temporarily unavailable due to inaccurate headlines, and a regulatory update: the FTC settlement with General Motors barring the sale of drivers’ behavioral and geolocation data for five years. Additionally, it covers industry movements such as VML naming Eric Campbell as North America CEO, and mentions ongoing merger-related and political headlines interwoven with advertising tech. Overall, the roundup frames ongoing questions about ad revenue, platform reliability, and propaganda risks in the industry.
Read original sourceApple Boosts Subscriptions; Roblox Expands Ad Network
AdExchanger’s Tuesday roundup highlights Apple enabling paid subscription apps to offer audio content exclusively to subscribers and integrating iOS subscriptions with new promotional opportunities via the Brand Portal, signaling continued growth in in-app subscription revenue. Roblox is expanding its self-service immersive ad network and has hired Meta alumna Stephanie Latham as VP of global partnerships to scale advertiser relationships. Immersive ads on Roblox include unclickable in-game billboards and portal ads that route players to different experiences, with early testers such as H&M, Spotify, and NASCAR. Roblox has historically called advertising insignificant but is now expanding brand lift studies, third-party measurement, and its agency roster as it taps its 66 million daily active user base (July). The roundup also notes Walgreens’ lawsuit against Cooler Screens over data targeting, ongoing antitrust scrutiny of Google, and a wave of exec hires at W3C, RTB House, Wavemaker, Equativ, and OMD.
Read original sourceCoolerX: Frequently Asked Questions
What is CoolerX?
CoolerX is a retail media technology company that helps retailers run in-store and omnichannel advertising and merchandising programmes using software, screens, targeting, and measurement tools.
Who uses CoolerX?
Its main users are retailers, retail media teams, merchandising teams, and store operations teams, with brands and agencies using the resulting inventory and campaign capabilities.
How does CoolerX make money?
It makes money from SaaS subscriptions, deployment and support services, and revenue participation tied to retail media activity on retailer-owned inventory.
Company Facts
- Founded
- 2017
- Headquarters
- 233 N Michigan Ave, Suite 1430, Chicago, Illinois 60601, US
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- coolerx.com