SOLUM
Retail IoT, signage, ESL and in-store media platform provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- 2354, Yonggu-daero, Giheung-gu, Yongin-si, Gyeonggi-do, Republic of Korea
- Company size
- 1,001–5,000
- Market role
- AdTech Vendor
- Official website
- solum-group.com
What SOLUM does
SOLUM operates a B2B infrastructure model centred on connected display and IoT deployments. It supplies retail and enterprise environments with a stack that includes signage control, CMS, analytics, pricing automation, remote device management, and adjacent workflow tools. Value is created by integrating physical in-store hardware, software control layers, and operational analytics into one environment that helps customers manage stores, displays, pricing, and shopper engagement. A higher-value extension of this model is its retail media capability, which lets retailers monetise in-store screens and shelf-edge assets as advertising inventory. This creates a layered business model: infrastructure and software are sold to operators, while the media layer can generate platform fees and potentially variable revenue linked to campaign usage and attribution.
Category differentiation
This company is not a consumer app or a pure advertising network. It is a B2B retail and enterprise technology provider combining connected display infrastructure, software control, analytics, and in-store media monetisation tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SOLUM CO., LTD. is a South Korean public company that provides B2B retail and workplace technology built around electronic shelf labels, digital signage, content management, analytics, and connected device operations. Its product footprint shows a particular concentration in retail environments, where it combines display infrastructure, remote management, pricing automation, shopper analytics, and an in-store retail media platform that turns signage and shelf-edge assets into advertising inventory. The company makes money through a blended model of hardware-linked deployments and recurring software revenue. Retailers, hospitality operators, enterprises, logistics teams, and system integrators buy its platforms for content management, pricing synchronisation, analytics, and device control, while the retail media layer adds platform and monetisation potential tied to campaign delivery, measurement, and retailer-operated media networks.
Company news briefing
Briefing updated:
SOLUM has strengthened its European retail presence through strategic partnerships with Skippify and Simbe, focusing on the integration of real-time shelf communication and autonomous store intelligence with its Electronic Shelf Label (ESL) infrastructure. Additionally, the company launched its next-generation Newton Core+ ESL at the Retail Technology Show 2026 in the UK. These developments indicate a focus on scaling smart in-store signage and automated retail operations across the region.
Business model & monetisation
SOLUM monetises through integrated deployments that combine hardware with recurring software. The main commercial mechanisms are likely software subscriptions or licensing for CMS, analytics, remote management, pricing, and workflow tools; project and deployment revenue attached to display and ESL installations; and retail media platform economics through campaign management, measurement, and monetisation enablement for retailer-owned media inventory. The retail media layer likely uses platform fees and/or revenue share, while the broader stack is primarily subscription-led and enterprise sales-led.
- Display, ESL, and deployment-led retail infrastructure
- Integrated hardware and implementation revenue
- CMS, analytics, pricing, and remote management software
- SaaS / software subscription
- Retail media network enablement
- Platform fee and/or revenue share
- Adjacent workflow tools such as booking and digital picking
- SaaS / software subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Competitors & alternatives
- Vusion
Retail IoT and in-store media platform for physical commerce.
- STRATACACHE
Enterprise digital signage and in-store retail media platform provider.
- VusionGroup
Retail IoT, ESL and in-store retail media platform.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about SOLUM
What is SOLUM?
SOLUM is a South Korean public B2B technology company focused on retail IoT, electronic shelf labels, signage software, analytics, and in-store media enablement.
Who uses SOLUM?
Its users are mainly retailers, retail IT teams, hospitality operators, enterprises, warehouse operators, system integrators, and media buyers using in-store retail media inventory.
How does SOLUM make money?
It earns revenue from integrated hardware deployments, recurring software subscriptions for management and analytics tools, and likely platform fees or revenue share tied to retail media enablement.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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