Locala
Location-driven adtech for planning, activation and offline measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ASK LOCALA LTD
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- France
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- asklocala.com
What Locala does
Locala operates a B2B adtech model combining software, data and service revenue. It provides a planning and analytics layer for local audience intelligence, a DSP-style activation layer for omnichannel media buying, and a measurement layer for store-level attribution and sales-lift analysis. This creates value by linking local market insights to campaign execution and then feeding measured outcomes back into future planning. The model is reinforced by creative services and a reseller programme that extends distribution through agencies and partners.
Category differentiation
Locala is a location-driven advertising technology vendor, not a local listings directory, mapping app or general location analytics consultancy. It is focused on media planning, activation and measurement for advertisers and agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Locala is a French adtech company that sells software and managed services for local audience planning, programmatic media activation, campaign measurement and creative support. Its products are built around location, mobility, purchase and intent signals to help advertisers and agencies identify high-value trade areas, activate omnichannel campaigns and measure outcomes such as store visits and incremental sales lift. The company makes money through a mix of media-linked platform revenue, enterprise software usage, data-enabled planning, measurement services, creative services and partner resale arrangements. Its paying customers are media agencies, media buyers, planners, brand marketing teams, performance marketers and channel partners rather than end consumers.
Company news briefing
Briefing updated:
Following the appointment of Grant Gudgel as Chief Marketing Officer to lead its “Adaptive Advertising” strategy, Locala has launched its Omni Planner platform and Planning Agents in Malaysia. This expansion facilitates a unified view of online and offline consumer journeys by integrating proprietary market signals with AI-enabled agentic workflows. These developments, alongside Locala’s participation in the AdCP initiative, reinforce a strategic focus on automating omnichannel planning to bridge the gap between granular market insights and media execution.
Business model & monetisation
Locala monetises through a blended commercial model. Its activation platform likely generates revenue from media spend via platform fees or percentage-of-spend pricing, potentially combined with managed service fees for campaign execution. Its planning, data and measurement modules are sold as software access, analytics add-ons, data-enabled licensing or components of broader enterprise contracts. Additional revenue comes from creative production services and reseller or partner agreements that expand usage through third parties.
- Programmatic campaign activation
- Percentage of media spend or platform-linked campaign fees
- Planning and analytics platform access
- SaaS / software subscription or enterprise licence
- Measurement and attribution
- Analytics add-on or bundled platform fee
- Creative services
- Service fee / project-based production
- Reseller and partner programme
- Channel resale and service enablement fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Ask Locala
IAB vendor record: 119
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 7, 9, 10
- Declared feature IDs
- 1, 2
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Locala
What is Locala?
Locala is a B2B adtech company that helps advertisers and agencies plan, activate and measure location-informed omnichannel campaigns.
Who uses Locala?
Its users are primarily media agencies, media buyers, planners, brand marketing teams, performance marketers and analytics teams.
How does Locala make money?
It earns revenue from media activation fees, software and analytics access, measurement services, creative services and partner resale arrangements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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