Observed Signal · Oct 12, 2026 · Corporate Update · Source: Cyreen
Ferrero misst den Abverkauf bis zur optimalen Werbezeit
A retail media campaign for Ferrero's brand Eat Natural leveraged instore DOOH screens and checkout receipt data to measure conversion rates, optimal time slots, and frequency. Running across 328 screens in 59 retail stores over two weeks, the campaign achieved a 114 percent higher conversion rate and a 106 percent sales uplift among exposed shoppers. The infrastructure builds on Cyreen's CAP technology marketed through Laya Group across retail partners.
It demonstrates closed-loop attribution in physical retail media by directly correlating DOOH exposure with point-of-sale checkout data to optimize media planning by time-of-day and frequency.
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Key Takeaways & Evidence Grounding
- The campaign ran for two weeks across 59 retail store locations using 328 digital screens.
- Shoppers exposed to ads showed a 114 percent higher conversion rate and a 106 percent sales uplift.
- Across all shoppers, the campaign delivered a 29 percent incremental uplift on total sales.
- The setup links Cyreen's CAP technology with checkout transaction data, marketed via Laya Group's retail network including RTG partners.
Connected Companies & Entities
“Provider of the CAP technology enabling standardized and measurable instore DOOH advertising.”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Cyreen und SanLucar machen Werbewirkung am PoS messbar
At the Deutscher Obst & Gemüse Kongress (DOGK) in Düsseldorf, Cyreen and SanLucar presented results from an in-store retail media campaign that brought digital measurement to physical retail. Utilizing intelligent sensors and camera technology in shopping carts, the partnership measured impressions and demonstrated a significant sales uplift. The campaign more than doubled SanLucar's overall conversion rate and created positive spillover effects across its broader product portfolio.
Ferrero Measures Retail Media DOOH Sales Impact
This case study details how Ferrero, for its Eat Natural brand, measured the sales impact of in-store Digital Out-of-Home (DOOH) advertising. The campaign ran for two weeks across 59 stores of a retail partner, utilizing 328 digital screens. By linking ad exposure data with the retailer's point-of-sale (POS) data, the analysis quantified the campaign's contribution to sales. Key findings included a 114% higher conversion rate among shoppers exposed to the ads, a 106% sales uplift for those shoppers, and a 29% incremental uplift in total sales. The insights also revealed optimal times of day for advertising, enabling more effective media planning. This approach demonstrates the potential of connecting DOOH exposure with transaction data to optimize retail media campaigns.
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