Observed Signal · Oct 12, 2026 · Case Study · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Ferrero Measures Retail Media DOOH Sales Impact
This case study details how Ferrero, for its Eat Natural brand, measured the sales impact of in-store Digital Out-of-Home (DOOH) advertising. The campaign ran for two weeks across 59 stores of a retail partner, utilizing 328 digital screens. By linking ad exposure data with the retailer's point-of-sale (POS) data, the analysis quantified the campaign's contribution to sales. Key findings included a 114% higher conversion rate among shoppers exposed to the ads, a 106% sales uplift for those shoppers, and a 29% incremental uplift in total sales. The insights also revealed optimal times of day for advertising, enabling more effective media planning. This approach demonstrates the potential of connecting DOOH exposure with transaction data to optimize retail media campaigns.
This case study demonstrates the measurable impact of in-store DOOH advertising, providing evidence for the value of retail media. It is relevant but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Ferrero's Eat Natural brand ran a two-week in-store DOOH campaign across 59 stores with 328 digital screens.
- The campaign linked ad exposure data with retailer POS data to measure sales impact.
- Shoppers exposed to the ads showed a 114% higher conversion rate.
- Sales uplift among exposed shoppers was 106%, with a 29% incremental uplift in total sales.
- The analysis identified optimal times of day for advertising, aiding media planning.
Connected Companies & Entities
2 Entities mapped“...incorporating the in-store DOOH network of Cyreen and RTG Media...”
“For Eat Natural, a brand from the Ferrero portfolio, the core question focused on measuring the sales impact...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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