retailmediatools
Retail media software for retailers building in-house ad networks.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- retailmediatools GmbH
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- Saarbrücker Str. 35, 10405 Berlin
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- retailmediatools.com
What retailmediatools does
The company sells modular retail media software to retailers that want to launch and run their own advertising networks. It creates value by supplying the technical infrastructure for inventory monetisation, campaign execution, audience segmentation and measurement across retailer-owned channels. Rather than arbitraging media itself, it enables retailers to keep control of pricing, data, workflows and advertiser relationships while paying for the underlying software layer.
Category differentiation
This is a B2B retail media infrastructure vendor for retailers, not a retailer, agency or media owner. It should not be confused with general ad networks or consumer-facing shopping platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
retailmediatools is a German software company providing retail media infrastructure to retailers and commerce platforms. Its platform helps retailers build and operate their own advertising businesses across onsite, in-app and in-store channels, covering ad serving, campaign management, audience building, reporting and scheduling. The company is positioned as an infrastructure provider rather than a media owner, with retailers retaining operational control and monetising their own first-party shopper data and inventory. The business generates revenue primarily through SaaS licensing of a modular, API-first platform, with potential usage-based charges tied to ad serving, campaign activity or data processing. Its direct customers are retailers, retail media owners and commerce platforms; in some modules, brands and suppliers use the retailer-facing self-service interface, but the platform buyer is primarily the retailer operating the network.
Business model & monetisation
The monetisation model is primarily SaaS software licensing for access to a modular retail media platform. Based on the product set, pricing likely combines recurring platform fees with variable charges linked to usage such as ad serving volume, campaign volume, feature modules and data processing. The company does not monetise through owning media inventory; instead it powers retailer-run auction and sponsored placement revenue streams for its customers.
- Platform licensing
- Software Subscription
- Module-based add-ons
- Software Subscription
- Usage-based platform consumption
- Pay-per-Use
- Implementation or partner-led enablement
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Zetadisplay acquires Retailmediatools
M&A · Recorded impact score: 3/5
The Swedish digital-signage provider Zetadisplay has acquired Berlin-based retail-media specialist Retailmediatools. Retailmediatools supports retailers such as Rossmann and Fressnapf in marketing and selling in-store advertising space. The acquisition expands Zetadisplay’s presence in retail media and in-store digital signage markets. The article was published by Lebensmittelzeitung on 2026-07-15.
- Zetadisplay has acquired Retailmediatools.
- Retailmediatools is a Berlin-based retail-media specialist that supports retailers including Rossmann and Fressnapf in monetizing advertising space.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Business Development Manager Retail Media(Mid-Level) | Sales & Business Development | Berlin/Germany or Remote | |
| Senior Enterprise Sales Manager(Senior) | Sales & Business Development | Berlin/Germany or Remote |
Explore company relationships
Questions about retailmediatools
What is retailmediatools?
retailmediatools is a German B2B software company that provides retail media infrastructure for retailers to run their own advertising networks.
Who uses retailmediatools?
Its main customers are retailers, retail media teams and commerce platforms; brands and suppliers may use the self-service buying interface within those retailer environments.
How does retailmediatools make money?
It appears to make money mainly through SaaS licensing and likely usage-based fees for its modular retail media platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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