retailmediatools

The company operates a B2B SaaS and infrastructure model focused on retail media. It provides a modular, API-first, cloud-native platform built on MACH principles that retailers integrate into their e-commerce, app and in-store environments. The platform functions as the underlying adtech stack for sponsored products, display and video ads, couponing and promotions, audience creation from first-party data, and measurement.

Value is created by allowing retailers to establish and scale their own retail media businesses, retain control of ad operations and data, and offer white-label self-service tools to their suppliers and brand partners. Revenue is primarily generated through recurring SaaS and licensing fees for access to the platform and its modules, potentially combined with implementation or integration services and ongoing support. Additional value flows through enabling retailers to capture advertising budgets from brands via the embedded ad-serving and auction capabilities.

retailmediatools GmbH is a Germany-based software company providing a cloud-native, API-first retail media platform for retailers. Its technology enables retailers to operate their own end-to-end retail media programmes across e-commerce sites, apps and in-store digital screens, including sponsored product ads, display and video formats, audience building from first-party purchase data, and real-time reporting.

The company generates revenue by offering its platform as a white-label SaaS and monetising media transactions run through its ad-serving and campaign management tools. Its direct customers are retailers (such as supermarket, drugstore and quick-commerce chains) that deploy the platform to sell advertising inventory to their suppliers and brand advertisers, who pay through auction-based bidding for campaign placements and visibility.