emetriq
emetriq is a german adtech platform for identity, audience data and contextual targeting.
Analyst Perspective
emetriq is a German adtech company and Deutsche Telekom subsidiary that provides privacy-compliant audience data, identity resolution, contextual targeting and segment activation tools for programmatic advertising. Its products are used by advertisers, agencies, DSPs, publishers and other data-owning businesses to target audiences, activate segments across buying platforms and monetise consented data assets. The company makes money primarily by selling data-driven targeting products and audience segments into programmatic media workflows, typically as data fees attached to media activation, and by operating publisher and data-partner monetisation programmes. Its commercial position is centred on Germany, where it emphasises a large consent-based data pool and cookieless targeting capabilities.
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Key insights about emetriq
Category Differentiation
emetriq is a B2B advertising data and identity technology provider, not a consumer app or a DSP. It should be distinguished from generic CDPs by its strong programme around audience activation, Multi-ID resolution and publisher data monetisation.
emetriq: About
emetriq operates a B2B advertising technology and data business. It aggregates consented audience data from publishers and partners, organises that data into targetable segments, resolves identities across multiple identifiers and enables activation through DSPs. It also offers contextual targeting and self-service planning tools, while creating value for supply-side partners through a data monetisation programme that turns contributed identifiers into incremental revenue.
How emetriq Works & Monetises
Business model analysis and core revenue streams
emetriq monetises primarily through data and activation fees tied to programmatic advertising. Standard, custom and contextual segments are sold for activation in DSPs, likely on CPM-linked or usage-based pricing embedded in campaign execution. It also earns from identity and data services delivered as software and data assets, and shares publisher-facing value through a CPM-based data monetisation model for partners contributing consented identifiers.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (emetriq)
emetriq und Xandr bringen MagentaTV-Audiences auf Connected TVs
emetriq und Xandr haben eine Kooperation gestartet, um MagentaTV-Audiences auf Connected TVs zu bringen.
Read original sourceemetriq gewinnt mit YOC neuen Partner zur Meldung
emetriq hat einen neuen Partner gewonnen, YOC, um die Datenallianz zu erweitern.
Read original sourceemetriq und Xandr bringen MagentaTV-Audiences auf Connected TVs zur Meldung
emetriq und Xandr haben eine Kooperation gestartet, um MagentaTV-Audiences auf Connected TVs zu bringen.
Read original sourceemetriq: Frequently Asked Questions
What is emetriq?
emetriq is a German adtech company that provides audience data, identity resolution, contextual targeting and segment activation for programmatic advertising.
Who uses emetriq?
Advertisers, agencies, programmatic traders, DSP users, publishers and other data-owning businesses use emetriq's products.
How does emetriq make money?
It earns mainly from selling targetable audience data, contextual products and identity services used in programmatic campaigns, plus publisher data monetisation programmes.
Company Facts
- Founded
- 2016
- Headquarters
- Vorsetzen 35, 20459 Hamburg, Germany
- Core Segment
- Data Provider / Broker
- Company Size
- 50–200
- Official Link
- emetriq.com