emetriq

emetriq operates a B2B advertising technology and data business. It aggregates consented audience data from publishers and partners, organises that data into targetable segments, resolves identities across multiple identifiers and enables activation through DSPs. It also offers contextual targeting and self-service planning tools, while creating value for supply-side partners through a data monetisation programme that turns contributed identifiers into incremental revenue.

emetriq is a German adtech company and Deutsche Telekom subsidiary that provides privacy-compliant audience data, identity resolution, contextual targeting and segment activation tools for programmatic advertising. Its products are used by advertisers, agencies, DSPs, publishers and other data-owning businesses to target audiences, activate segments across buying platforms and monetise consented data assets.

The company makes money primarily by selling data-driven targeting products and audience segments into programmatic media workflows, typically as data fees attached to media activation, and by operating publisher and data-partner monetisation programmes. Its commercial position is centred on Germany, where it emphasises a large consent-based data pool and cookieless targeting capabilities.