Third-Party Audience Targeting Segments · Data Provider / Broker · AdTech Vendor
GEMINI DIRECT
German consumer data and data-driven marketing services provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- GEMINI DIRECT marketing solutions GmbH
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- Black-und-Decker-Straße 17c, 65510 Idstein (Germany)
- Company size
- <10
- Market cluster / sector
- Third-Party Audience Targeting Segments
- Market role
- Data Provider / Broker · AdTech Vendor
- Official website
- geminidirect.de
What GEMINI DIRECT does
GEMINI DIRECT operates a hybrid business model combining proprietary data assets with consulting and managed execution. It creates value by collecting and maintaining a consumer marketing database, then helping clients use that data for segmentation, targeting, enrichment, acquisition, and analytics. Around this data foundation, it sells advisory services, operational marketing support, and privacy-safe collaboration capabilities including a clean room partnership offering.
Category differentiation
GEMINI DIRECT is not a consumer app or a general-purpose martech suite. It is a B2B data-driven marketing specialist centred on consumer data assets, analytics, and managed activation services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
GEMINI DIRECT is a Germany-based B2B marketing data and services company focused on consumer data, audience segmentation, customer acquisition, and privacy-compliant data collaboration. Its core asset is a proprietary consumer marketing database used for profiling, enrichment, lookalike modelling, and campaign targeting, alongside consulting and managed services covering data strategy, customer insights, segmentation, audits, and performance-oriented acquisition programmes. The company makes money through a mix of data-related commercial models and service revenue. These include licensing or usage-based access to its proprietary dataset, project fees for consulting and audits, and ongoing retainers for managed marketing and acquisition work. Its customers are business users such as marketing teams, CRM managers, agencies, media planners, advertisers, and data teams rather than consumers.
Business model & monetisation
Monetisation comes from four main streams: fees for access to or use of the proprietary consumer database; project-based consulting fees for services such as data strategy, insights, audits, and processing; recurring managed-service retainers for acquisition, segmentation, and campaign optimisation; and partner-led clean room access or usage fees layered into broader client engagements. Commercial value likely scales with data volume, audience activation needs, and the scope of ongoing advisory work.
- Consulting and advisory services
- Project fees for data strategy, audits, insights, and processing
- Managed marketing services
- Retainers for acquisition, segmentation, and optimisation work
- Consumer database access and enrichment
- Data licensing or usage-based fees
- Clean room collaboration
- Platform access or usage fees tied to partner-delivered environments
Products & capabilities
No products with linked sources are available in this view.
Unlock Full Intelligence Profile for GEMINI DIRECT
Get unlimited access to corporate ownership, historical M&A transactions, verified tech stack telemetry, and live market signals in the interactive Knowledge Graph.
Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
GEMINI DIRECT marketing solutions GmbH
IAB vendor record: 1419
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 3, 4, 5, 6, 7, 8
- Declared feature IDs
- 1
- Declared special purpose IDs
- 3
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Gemini Direct Marketing Data Now Available via LiveRamp
Data & Identity · Recorded impact score: 2/5
German data provider Gemini Direct has partnered with LiveRamp to activate its consumer database for digital advertising campaigns. Through LiveRamp's identity infrastructure and Ramp ID, Gemini Direct's target groups, which include information on consumer behavior, sociodemographics, purchasing power, and residential environment, are now available for channels such as Connected TV, Social Media, Display, and Digital Audio. The collaboration also enables data enrichment and data collaboration, allowing brands and publishers to match data in secure environments, analyze audience overlaps, and identify potential customers. This expands LiveRamp's German partner business, following a previous agreement with the REWE Group.
- Gemini Direct partners with LiveRamp to activate its consumer data for digital advertising.
- The partnership enables activation of Gemini Direct data for CTV, Social Media, Display, and Digital Audio.
Seven.One Media Expands Data Business with Kleinanzeigen and Criteo
Data & Identity · Recorded impact score: 2/5
Seven.One Media, the advertising sales house of ProSiebenSat.1, is restructuring its data portfolio and adding new partners. The company will integrate retail, commerce, intent, and consumer data from Kleinanzeigen and Gemini Direct into its offering. The move signals a strategic push to enhance data-driven advertising capabilities, particularly for retail media, and is timed to coincide with the Dmexco trade show.
- Seven.One Media partners with Kleinanzeigen and Gemini Direct for data integration.
- New data includes retail, commerce, intent, and consumer data.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Online Marketing Manager(Mid-Level) | Marketing & Growth | Idstein / hybrid | |
| Projektmanagement & Teamassistenz Marketing(Mid-Level) | Marketing & Growth | Idstein / hybrid |
Explore company relationships
Questions about GEMINI DIRECT
What is GEMINI DIRECT?
GEMINI DIRECT is a German B2B marketing data and services company that provides a proprietary consumer database, data strategy, audience intelligence, clean room collaboration, and managed acquisition services.
Who uses GEMINI DIRECT?
Its users are business customers such as marketing teams, CRM managers, agencies, media planners, advertisers, and enterprise data teams that need segmentation, enrichment, and customer acquisition support.
How does GEMINI DIRECT make money?
It earns revenue from data licensing or usage, consulting projects, managed-service retainers, and privacy-safe data collaboration offerings linked to its clean room capability.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
Continue your research on GEMINI DIRECT
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.